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Objective of the presentation Share experiences of engaging a destination in
producing a global event in a very sustainable fashion How to stretch the value chain to build the brand and
improve the ROI
Introductions Presentations Engaged discussions Audience participation Wrap up
Today – what might happen
What was COP15?• Conference Of the Parties• UN conference on climate change
• 7th – 18th (19th) December 2009 in Bella Center, Copenhagen
• 47.000 registered for the meeting
• Expectation of 8,000 – 15,000 delegates
• Actual attendance of 30,222 (22.000 delegates and 8,000 technical staff)
• 90.000 hotel room nights
• Organized by Danish Ministry of Foreign Affairs on behalf of the UNFCCC
Largest international political meeting ever
outside New York
• 300 tons food: 185,889 organic meals
• 350,000 glasses of tap water
• 250,000 cups of Fair Trade coffee
• A total of 2,500 meetings held
• Estimated costs for Denmark of $250 million
What is the Protocol?
A flexible umbrella framework that can be used to organise large complex meetings in a sustainable way.
It integrates local and international sustainability initiatives, standards, systems and certifications programs
Leadership from the top
“We have tried to make a new and different conference in Copenhagen. We have no bottled water, only pure,
clean drinking water from the tap. Two thirds of all food here at the
conference is organic. We have tried as hard as possible to limit the carbon
footprint of the conference.”
COP15 Opening Address byH.E. Lars Løkke RasmussenPrime Minister of Denmark
COP15 was not the greenest conference
ever – it was created to be as sustainable as
possible under the given conditions of a large international political
summit.’
Jan Christoph Napierski, Head of Section, COP15,
Royal Danish Ministry of Foreign Affairs
Priorities
COP15 – Stretching the value chain and building a brand
• A large convention can do a lot more than just produce hotel room nights (even if this is still important)
• Mobilize and engage locals: build the brand from inside
• More effective and longer lasting than advertising
• Validate investment and political value
The “basic stuff”: Information, making your city accessible • Development of on-line tools & guides
• Distribution of COP15 event calendar
• Information booth at conference venue
• Press & media service
LOCAL Outreach programmes to engage the community and add Copenhagenism to Cop 15
Virtual Participation
Web: 1,650,000 visitors during the conference
Webcast: 200 sessions
COP15 Facebook: 42,000 fans
Twitter - 13,000 followers
YouTube - 5.2 million channel views
Global outreach with a Copenhagen touch
Times Square
Massive brand coverage through media partnerships with low investment
Stretch Value Chain
Activities you can do in your proposals
- Basic stuff
- Propose outreach programs
- Attract related meetings
- Propose global outreach programs
- Develop Media partnerships
1. PRIORITY:
Free public transport
Facilitate use and easy access
94% of delegates used public transport
2. VIP-transportation
More than 200 low CO2 cars/vans/buses
(hydrogen, biofuel, electric)
Green Transportation
Food and Beverage
75 % organic food at Bella (65% contractual)
Almost eliminated bottled water
Climate Menus (No beef – More Veg – Local)
20% reduction in CO2 emissions at the Bella Center
22% reduction in local emissions
100% emissions offset
Externally certified with BS8901
GOOD GOVERNANCE
Conclusion and Insights
Agreenment
Power of collaboration
Use sustainability to build the brand
Stretch the value chain