Name:-Poojaba S.GohilClass:-M.A.Sem-4Paper No.:-15 Mass Communication & Media Studies-An IntroductionTopic Of Presentation:-Importance Of AdvertisementSubmitted To:-MKBU Dept Of EnglishYear:-2015-17

Advertisement• A process of calling

the attention of the public to a product or service by a business. (Johnson)

Types Of Advertisement:-• Broadcast• Outdoor• Covert• Public Service• Print

Means Of Advertisement:-• Television• Internet• Outdoor• Magazines• Newspaper• Radio

Importance Of Advertisement:-• Target oriented• For the society• For the marketing• For the customers• For the awareness• For the selling• Creative & innovation

Target Oriented:-• Content & Contextual• Technical• Time• Sociodemographic• Geographic• Behavioral• Retargeting

For the society:-• To inform• Increase the level of understanding for particular

thing• Differentiate the gap between two products• Deals with the present circumstances or situations

For the marketing:-• Product analysis• Increasing sale product• Points out better services

For the customers:-• Guide about products

• Suggests for better one

• Show appropriate,suitable products

For the awareness:-• For education• For provide better environment• For giving enough comforts

For the selling:-• To business• By journalism• By social media• By outdoor tools• By technical devices• By appling brand names• By using celebrates

Creative & innovation:-• Self made product• Modification of product• Handy items• Antique things

• Advantages:-• Life-blood of modern time• People can come in contact

with latest products• Living standards can raise

• Disadvantages:-• Money minded• Artificiality• Less surety• Sometimes it encourages

through selling for inferior products

• Mean use to sell the products

Advantages & Disadvantages of Advertisement:-

In short...• A medium of Mass Communication• It draws attention towards things• It's like a coin• Choice may become subjective under the

assumption of advertisement• Ultimately it cures the purpose of increasing profit

Thank You...