19
Importance Of Planning In Activations Ryan Rego
Importance Of Planning In Activations
Ryan Rego
What is Planning?What is Planning?
Planning is one of the most important project management and time management techniques.
If you do it effectively, you can reduce much the necessary time and effort of achieving the goal.
Planning is preparing a sequence of action steps to achieve some specific goal.
Why Do We Need To Plan?
A plan is like a map. When following a plan, you can always see how much you have progressed towards your project goal and how far you are from your destination. Knowing where you are is essential for making good decisions on where to go or what to do next
A plan is like a map. When following a plan, you can always see how much you have progressed towards your project goal and how far you are from your destination. Knowing where you are is essential for making good decisions on where to go or what to do next
One more reason why you need planning is again the 80/20 Rule. It is well established that for unstructured activities 80 percent of the effort give less than 20 percent of the valuable outcome. You either spend much time on deciding what to do next, or you are taking many unnecessary, unfocused, and inefficient steps.
One more reason why you need planning is again the 80/20 Rule. It is well established that for unstructured activities 80 percent of the effort give less than 20 percent of the valuable outcome. You either spend much time on deciding what to do next, or you are taking many unnecessary, unfocused, and inefficient steps.
Planning is also crucial for meeting your needs during each action step with your time, money, or other resources. With careful planning you often can see if at some point you are likely to face a problem. It is much easier to adjust your plan to avoid or smoothen a coming crisis, rather than to deal with the crisis when it comes unexpected.
Planning is also crucial for meeting your needs during each action step with your time, money, or other resources. With careful planning you often can see if at some point you are likely to face a problem. It is much easier to adjust your plan to avoid or smoothen a coming crisis, rather than to deal with the crisis when it comes unexpected.
5. VisionWhat do you want to achieve? Where does this fit into the ‘big picture’?
2. Challenge Accept the challenge and define and set realistic goals. Without goals, things drift
3. Timetable Work out a definite programme, including a plan of action, complete with deadlines
4. Overheads Estimate the cost of your budget, in terms not just of cash but also of time and materials.
6. You are there! But remember to keep checking how far you have traveled down the route
7. Roll it out Implement the plan and commit to the achievement of the goals.
Seven Steps To Effective Planning
1. Inventory Assess the situation. What might help or hinder your efforts?
Activation Planning Process
Planning StagesPlanning Stages
Importance Of Planning In Activation
To initiate the planning of the presented plan for any Product or service starts with its feasibility or possibility of the plan operationally.
For E.g.
1. A plan of doing an SCP for a time frame of 4Hrs to 6Hrs without an educational motto ?
2. The plan of doing a road show in all 4 metropolitan cities.
Activational planning in the initiation stages, its very important to find out the feasibility of the plan presented.
1. We need to go thought the whole concept with all the queries in order to make a feasible logistic plan and cost.
2. Need to look into the integrity and the objective which would help to progress with the planning in accordance with the concept.
3. Need to look into the Pros and Cons which need to be brought about while executing the project.
Importance Of Planning In Activation
Importance Of Planning In Activation
1. The first step in developing a plan for executing a project for a product or service is planning the logistics.
What is logistics?
Logistics is a detail mechanism which helps activity mangers and executioners to understand and implement all aspects and elements required for a particular activity
2. The next step is to budget for the logistics that have been planned.
3. If the activity has larger approach with huge cost involved, reach and ROI plan is made basis on cost and logistics to give detail and clear understanding of project and cost implications to the client.
Sl No Activity Touch PointsProject
DurationNo of
LocationsNo of sub Locations
No of Days /
Month at Location
Average no of TG / Footfalls
Direct Contact through
promoters engaging with
TG
Indirect Contact
Reach per city
Total Reach for 4 Cities
Visibility Activity
1 Scale Down Stickers Apartments
30 days
5 200 1 3 3000
340500 1362000 Malls 2 1 30 5000 300000
CCD's 5 1 30 250 37500
2 Switch On To A Slender “U” Apartments 30 days 5 200 1 3 3000
33000 132000 Corporates 30 days 5 1 1 2500 12500
Clubs 30 days 5 1 30 100 15000
Gyms 30 days 5 1 1 500 2500
3 Coasters & Table Stickers CCD's 30 days 5 1 30 100 15000 1500060000
4 Slimmer Waist Line Apartments 7 days 15 200 1 3 9000 9000 36000
Engagement Activity
5 Ladies with a cause
Apartments
10 days
5 1 1 100 500
1500 6000 5 1 1 50 250
Clubs 5 1 1 100 500
5 1 1 50 250
6 Beauty & Fitness
Beauty Saloons
10 days
5 1 1 50 250
1500 6000 5 1 1 100 500
Spas 5 1 1 50 250
5 1 1 100 500
7 Also your FurnitureFurniture Showrooms
15 days5 1 15 25 1875
9375 37500 5 1 15 100 7500
8 BSA Workout Zones
Society Gyms / Fitness Centres / Corporates
15 days 5 1 15 150 11250 15000 60000
5 1 15 50 3750
9 BSA Workout LCV(Busy streets/ Apartments/ Corporates/ Malls/ Youth
Hangouts/ Clubs )15 days
5 4 15 50 15000
22500 900005 1 15 100 7500
Reach Plan
Date PlanClient: PC Chandra Jewellers
Total No. of Location: 85
Total No. of Working Days: 30 days across 4 months
Malls: 4 Locations - Only in sub towns / districts
Apartments: 36 Locations - Only in Kolkata
Clubs: 20 Locations - Only in Kolkata
Cultural Associations: 10 Locations - Only in Kolkata
Activity Duration: 15 Week Ends - Across Kolkata & sub towns / districts
Elements
April 4, 2009 April 5, 2009 April 11, 2009 April 12, 2009 April 18, 2009 April 19, 2009
Saturday Sunday Saturday Sunday Saturday Sunday
Malls Mall 1 Mall 1 Mall 2 Mall 2 Mall 3 Mall 3
Apartments Apartments 1, 2, 3 & 4 Apartments 1, 2, 3 & 4 Apartments 5, 6, 7 & 8 Apartments 5, 6, 7 & 8 Apartments 9, 10, 11 & 12 Apartments 9, 10, 11 & 12
Clubs
Cultural Associations
Elements
May 9, 2009 May 10, 2009 May 16, 2009 May 17, 2009 May 23, 2009 May 24, 2009
Saturday Sunday Saturday Sunday Saturday Sunday
Malls Mall 6 Mall 6
Apartments
Clubs Clubs 1 & 2 Clubs 1 & 2 Clubs 3 & 4 Clubs 3 & 4 Clubs 5 & 6 Clubs 5 & 6
Cultural Associations Association 1 & 2 Association 1 & 2 Association 3 & 4 Association 3 & 4 Association 5 & 6 Association 5 & 6
Elements
June 13, 2009 June 14, 2009 June 20, 2009 June 21, 2009 June 27, 2009 June 28, 2009
Saturday Sunday Saturday Sunday Saturday Sunday
Malls
Apartments Apartments 21, 22, 23 & 24 Apartments 21, 22, 23 & 24 Apartments 25, 26, 27 & 28 Apartments 25, 26, 27 & 28 Apartments 29, 30, 31 & 32 Apartments 29, 30, 31 & 32
Clubs Clubs 11 &12 Clubs 11 &12 Clubs 13 & 14 Clubs 13 & 14 Clubs 15 & 16 Clubs 15 & 16
Cultural Associations
Importance Of Planning In Activation
4. The next step would be manpower and resource planning.
5. The last step is to plan for the crisis management
Epicentre Branch
Bangalore
Client Cordination
CS Manager
CS Executive
Execution Body
Operations Manager
Reporting Control Centre
MIS Exec
Inventory Control Center
Operations Exec
Manpower Planning
ClientCoordination
Cs ManagerCs Exec (2)
Epicenter Branch
Bangalore
Body Execution
Operations Manager
Reporting control center
MIS Exec
Inventory control center
Operations Exec
Team Structure
Regional Centres
Regional Centres
Regional Centres
Regional Centres
Regional Centres
Regional Centres
Mumbai Delhi Bangalore Hyderabad Chennai Kolkata
Regional Managers
Regional Managers
Regional Managers
Regional Managers
Regional Managers
Regional Managers
States to be covered
States to be covered
States to be covered
States to be covered
States to be covered
States to be covered
Maharastra Delhi NCR Karnataka Andrapradesh Tamil Nadu West Bengal
Gujarat UP Kerala Bihar
Madhya Pradesh Rajasthan Jharkhand
Chattisgarh Punjab
Goa Haryana
Himachal Pradesh
Uttranchal
State Manager
Recee Supervisor
District incharge
Supervisor & Promoters
Team Structure
Importance Of Planning In Activation
1. As per the logistics and planning made, every day check is made on all the elements to ensure the smooth flow of planning and execution on the day of the activity.
2. Regular visits are made at the site of the activity to ensure smooth flow and quality as per the plan.
3. To avoid crisis situations all elements are double checked on the day of the execution.
Remember
THANK
YOU.
