Date post: | 15-Jul-2015 |
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Education |
Upload: | ciim-chandigarh-institute-of-internet-marketing |
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AdWords Formulas
AdWords is an Online Advertising Program create online ads to reach people exactly when they're interested in the products and services that you offer.
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Calculate AD Rank
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Ad ranking in Internet marketing is the position of a pay-per-click (PPC) ad on a search engine results page (SERP).
Calculate Conversion Rate
The process of changing or causing something to change from one form to another.
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Calculate CPA(Cost Per Action)
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Cost Per Action or CPA (sometimes known as Pay Per Action or PPA.
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Calculate CPC (Cost Per Click)
Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.
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Calculate CTR (Click Through Rate)
CTR is a way of measuring the success of an online advertising campaign for a particular website
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Calculate CPM (Cost Per Thousand)
CPM The price of 1,000 advertisement impressions on one webpage.
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eCPM (Effective Cost per Mille)
The effective cost per 1000 impressions to determine what the actual CPM came out to be
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Calculate Quality Score
The effective cost per 1000 impressions to determine what the actual CPM came out to be
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Calculate rCPM
The revenue generated per 1000 impressions