Important Dates in February

6 Full Term: Census Day/Last

Day to Drop with 100%

Refund (Ends at 11:59 p.m.)

See Refund Policies and

Schedules

11 Graduate and Professional

School Fair

McCoy College of Business

DEPARTMENT OF MARKETING January/February 2019 Newsletter

The mission of the Department of Marketing is to educate students to function and grow in

a dynamic business world. We hope this newsletter will provide you with valuable

information to assist you towards graduation and to learn more about the department’s

activities, opportunities and organizations.

For additional information about the Department of Marketing, please visit our website at

www.marketing.mccoy.txstate.edu.

18 Business Leadership Week

begins

See Schedule of Events

19 First 8 Week Class: Last Day

to Drop a First 8 Week

Class/Automatic “W”

Deadline (Both end at 11:59

p.m.)

See Dropping/Withdrawing

26 Information Session for the

New M.S. in Marketing

Research and Analysis

Degree

Happy Birthday…

1/9 – Christina

1/28 – Dr. Rayburn

2/3 – Dr. Alkire

2/11 – Mr. Noll

2/19 – Dr. Anderson

2/27 – Dr. Natesan

2/28 – Mr. Murdock

Graduate and Professional School Fair – Feb. 11th

If you think you might like to pursue a graduate degree someday soon or in the

future, consider attending the Graduate and Professional School Fair on Feb. 11th.

The Graduate College partners with Career Services to organize this event. The

annual event provides prospective graduate students with an opportunity to

interact with program advisors across campus as well as representatives of graduate

programs from several other institutions in Texas and beyond. This part of the event

will take place in the LBJ Student Center Ballroom from 11:00 – 2:00. There will also be

information sessions during the day that provide more details about topics, such as,

funding your graduate education, the graduate application process and GRE

strategy. Most of these sessions will take place in LBJSC 3-5.1. Be sure to stop by the

M.S. in Marketing Research and Analysis table to learn more about the new

graduate degree in the Marketing Department.

Go to https://www.gradcollege.txstate.edu/events/fair.html for more details about this

event as well as to register to attend.

Information Session on Attending

Graduate School and the New M.S. in

Marketing Research and Analysis Degree

The Department of Marketing recently started accepting applications for its Master

of Science degree program with a major in Marketing Research and Analysis. The

program will be the first in the region to offer this degree. The Master of Science in

Marketing Research and Analysis (MSMRA) program is a specialized program

designed to provide students with the skills to conduct marketing research and use

marketing analytics, but most importantly, to make the connection to marketing

practice. Students can attend either part-time or full-time.

If you are interested in learning more about this program, whether graduate school

is right for you and how to go about applying for graduate school, please attend

this session presented by Dr. Gail Zank. It will be held Tuesday, February 26 from

5:00pm – 6:00pm in the Marketing Department Conference Room (McCoy Hall 427).

For more information about this program, please contact Dr. Zank, Program Director,

at 512-245-3196 or gailzank@txstate.edu.

American Marketing Association (AMA)

AMA only had a few events before finals and winter break, but they were fun and

productive. We had our usual morning meet-up, an informative workshop on interviews, a

volunteer event with Sights and Sounds, and a holiday party.

The morning meet-up was a good way to get caffeine and talk to professionals. Members

asked questions about the different businesses out there and networked with others. and a

volunteer event with Sights and Sounds.

After Thanksgiving break, our members came back ready to help out with a major staple of

the holiday season in San Marcos: Sights and Sounds. Our members got into the spirit by

helping out at booths and dressing up as holiday mascots.

At our workshop we learned about how to present yourself during an interview. Jamie

Gaertner from Enterprise Holdings told us how she evaluates people during interviews and

how Enterprise works with its employees to develop a better working environment. She also

informed us of different job listings, naming the best one to use.

Right before finals AMA enjoyed a fun holiday party. At the party, we wished our

graduating members good luck in their endeavors in the professional world. We also

enjoyed a fun gift exchange.

Be on the lookout for flyers posted around campus with information on our events for this

month.

Upcoming Events:

Speaker meetings – 2/13 & 2/27 in LBJ 3-9.1 at 5:30pm (come early for food and

networking)

Workshops – 2/5 in LBJ 3-11.1 & 2/19 in LBJ 3-6.1 at 5pm

Regional Conference – February 8th - be on the lookout for more information on our

website:

www.txstateama.com

Socials – Hiking - 2/22 from 2-5pm – location TBD, stay updated via social media

Brandon Blood, a 2015 graduate from the McCoy College of

Business with a BBA in Marketing, was awarded Salesperson of

the Year from Safety Vision for his performance on the Pupil

Transit Team. The award is earned by total sales, amount of new

business acquired, and total sales activity.

While at Texas State University, Brandon was involved in Enactus

(formerly SIFE) under the direction of Vicki West and was a

Professional Selling Student Ambassador. He was also influenced

by Professor Wayne Noll and Vivek Shah by taking courses

abroad through the Study Abroad program in Barcelona.

After two years in the Safety Vision corporate office out of

Houston, Brandon agreed to move to New York City to have a

local presence in the Northeast Market - that same year was

when the award was won.

Bruce Smith, CEO of Safety Vision, is also a graduate of the McCoy College of Business. He is

not only involved with the University but also recruits Professional Sales students for his

company.

TXST Alumnus Awarded Salesperson of the Year!

The Texas State entry into the American Marketing Association (AMA)

Collegiate Case Competition was selected as one of ten finalists. The

American Marketing Association is the largest marketing association in

North America and there are over 370 student chapters. Finalists were

chosen based on a written entry. Some of the other finalists include

the University of Pennsylvania, Temple University, and the University of

Nevada–Las Vegas. This year the case client is the Wall Street Journal.

The case challenge was to develop a comprehensive marketing

campaign that helps the Wall Street Journal overcome misperceptions

of Generation Z regarding the WSJ and increase memberships and

relevance amongst college students across the United States.

Melissa Black and Alisha Mohammed were the two students that

completed the case. It is noteworthy that this is the smallest team from

Texas State to ever compete. Dr. Zank is the coach for this team. This

will make the 12th time out of 14 years of competing that Texas State

has made it to the finals. As finalists, the Texas State students will be

Congrats to Texas State AMA’s Case Competition Team!

presenting their case recommendations at the Annual AMA International Collegiate Conference in

New Orleans, LA on April 11th to judges from the Wall Street Journal. Congratulations to Alisha and

Melissa on their excellent performance and good luck in New Orleans!

L-R: Alisha Mohammed, Melissa

Black

Research Spotlight Scholarly Activities – January/February 2018

Peer-Reviewed Publications:

Gupta, Aditya, Alok Kumar, Rajdeep Grewal and Gary Lilien (2019), “Within-Seller and Buyer-

Seller Network Structures and Key Account Profitability”, Journal of Marketing, 83(1), 08-132.

Sierra, Jeremy J., Hyman Michael R., and Turri, Anna M (2018), “Determinants and Outcomes

of Superstitious Beliefs: A Multi-Study Approach,” Journal of Marketing Management, 34, 15-

16, 1397-1417.

Suh, Taewon, Hyung-Sim Kim, Jeongil Ko, Vishag Badrinarayanan, and Saewoong Bahk

(2018), “Electronic Shelf Labels: Prototype Development and Validation Using a Design

Science Approach,” Journal of Information Technology Management, 24(4), 23-28.

Leadership, Awards, and Other Recognitions:

Linda Alkire co-chaired the International Symposium on Innovative Management and

Governance of Organizations in Casablanca, Morocco (December 12-13, 2018). The

theme of this year’s conference was “Innovation in Service, Organization and Society in

Emerging Countries – ISOS in Emerging Countries”. All co-chairs received a special

recognition and award from the hosting university, Hassan 1st University (Morocco), for

supporting research in emerging countries. More details:

www.servsig.org/wordpress/2019/01/review-of-isos-in-casablanca/

Linda Alkire was invited by the Marketing Department at the University of Dortmund

(Germany) for a research visit (December 2018). The trip fostered an exchange of

international experience and built a bridge for collaboration between Texas State

University and the University of Dortmund.

Linda Alkire was invited to act as PhD mentor at the 7th edition of “Let’s Talk about Service”

conference in Ghent, Belgium (December 2018). More details: http://www.servsig.org/wordpress/2019/01/impressions-from-ltas2018-in-ghent/

Applying for Graduation: All students who intend to graduate or participate in the commencement ceremony this spring

semester must complete a Graduation Application through CatsWeb. You can access the

application via CatsWeb > Student > Student Records > Apply to Graduate. If you have questions

about the application, please contact the Advising Center in person (115 McCoy Hall), via phone

(512-245-1993), or by email (businessadvising@txstate.edu). The application deadline for Spring 2019

is Friday, March 8, 2019.

Advising Appointments Available all semester, these are traditional 30-minute appointments, scheduled in advance, that

may cover current and future semester planning, internship options, study abroad discussions,

elective planning, graduation information, campus resources, etc. Please call 512-245-1993 or stop

by McCoy Hall 115 to schedule a 30-minute appointment.

Walk-In Advising For dates below, there will be an abbreviated 10 - 15 minute meeting from 8 a.m. – 3:30 p.m.

Students are seen on a first-come, first-served basis by first available advisor. Walk-in appointments

are perfect for students who had 3 or more no-shows or who need an advising hold lifted to register.

Anticipate wait time of 60-120 minutes.

March 1 March 21 April 9

March 5 March 29 April 17

March 13 April 1 April 25

For more information: http://advising.mccoy.txstate.edu/

Please contact Bruce for assistance with any of the following:

What to do with my major-—- career exploration

Developing a strategic career management plan

Job search tools and techniques

How to work a career fair

Building an effective resume

Practice interviews --- tips and techniques

Developing and improving networking skills

Any other career related matter

Please email Bruce your daily class schedule to arrange a meeting.

Meetings are typically held in his office in Career Services, LBJ Student

Center, 5th floor but other arrangements may be made on a case-by-case

basis.

CONNECT WITH BRUCE

bhoward@txstate.edu

Bruce Howard Career Advisor

McCoy College of Business

Bruce is an alumnus of Texas State University and brings more than

40 years of business and leadership experience in the fields of

accounting, finance, energy, management and marketing to help

students and alumni of the McCoy College of Business with developing

effective career strategies.

Marketing JUNIORS & SENIORS: INTERNSHIPS Gain valuable hands-on experience and course credit!

FOR SALES (MKT 4392)

EMAIL MR. NOLL OR VISIT THE WEBSITE:

http://marketing.mccoy.txstate.edu/internships/salesinternships.html

FOR MARKETING (MKT 4399) & SERVICE MARKETING (MKT 4393)

EMAIL MRS. DIETERT OR VISIT THE WEBSITE:

http://marketing.mccoy.txstate.edu/internships/internships.html

STUDENT ORGANIZATIONS GET INVOLVED!

The Department of Marketing actively supports three student

organizations, all of which have successful track records in gaining

student involvement, contributing to the university and community, and

succeeding at the highest levels of competition. These organizations are

a major component of the department’s ongoing pride and tradition. If

you would like to be a part of any of these exciting and career-oriented

groups, contact the advisors listed below:

American Marketing Association (AMA)

Dr. Karen Smith - ks07@txstate.edu

Dr. Gail Zank (Case Advisor)- gz10@txstate.edu

American Advertising Federation (AAF)

Dr. Rick Wilson - rtw34@txstate.edu

Enactus (Formerly SIFE)

Mrs. Vicki West - vw03@txstate.edu

CONTACT INFORMATION

Texas State University is a tobacco- free campus.

/dept.marketing

McCoy Hall 424

601 University Drive

San Marcos, TX 78666

(P) 512.245.7428

(E) marketing@txstate.edu

Editor, Roxi Reese

[rmr164@txstate.edu]