Impreshinwww.impreshin.com

Who is Impreshin?

• Impreshin is a development company catering almost exclusively for small independent publishers.

• It started off as a project to build productivity tools for a small rural publisher.

• The aim has always been to make these tools available to a wider audience.

• As the years progressed more tools were developed and the level of sophistication increased.

• In 2012 the company was formed to formalise this development unit and

also to try and ensure continuity.

Why such a development unit?

• Small publishers do not have the means to fund research and development projects.

• Small publishers are at a disadvantage when it comes to developing and implementing technology, as they cannot afford to experiment.

• There is a need for long term solutions, not short term fixes.

• Any such products would need support and further development. This can only be done by a dedicated unit.

What makes Impreshin different?

• The products were developed from within the industry, building on dozens of years of experience and best-practice methods.

• The partners in the development has always been in the small publishing industry.

• Income generated via Impreshin gets utilized to support existing products and develop new products.

• The products are browser-based which, among other advantages, mean they can be used on different platforms and interfaces.

How good are the products?

• Impreshin has won several awards during the past years, including:• Highway Africa award (AdBooker, Press-Store)

• ANIC (AdBooker) – African News Innovation Challenge

• AENS award

• The products are not built on proprietary software and makes use of open source software that are being continuously developed.

• The products have been in operation at various newspaper offices for the past six years, during which time they underwent extensive testing and redesigning to make it more robust and user-friendly.

Applications

AdBooker

Advert management tool

NewsFiler

Editorial content management tool

AdBooker

• AdBooker is essentially a tool to facilitate the booking of advertising space.

• AdBooker controls and monitors the process from when a provisional booking is made up to the stage where it appears in the paper and the invoicing is done.

• AdBooker is above all a management tool that provides immediate reports on anything from the ad loading percentage to the performance of individual marketers.

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rImmediate update on aspects such as ad

loading and pages

Ads are displayed in different categories, each with sub-totals

and (if selected) income.

There are multiple ways to filter and

highlight certain records

All columns can be ordered ASC / DESC.

New columns can be added to perfect the view you require

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AdBooker serves as

an extensive

repository for ads. It

not only captures all

detail about the

booking, but also

saves the material

for later reference or

re-use.

A thumbnail is

rendered of the

uploaded pdf files,

marking the records

material status as

“Ready”

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AdBooker logs every action, which

makes it easy to afterwards track the

origin of mistakes.

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Production can be assigned to a member of the

production team before the material is ready thereby

generating a work list for them (See next slide)

The material is uploaded to form part of the

repository and to track material status

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rIn the production section ads can be

allocated to lay-out artists and the

progress of material can be checked.

Just like the main Bookings page all records can be grouped

accordingly. So each production person can see the list of

Ads they need to work on.

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In the lay-out section the

adverts can be drag and

dropped onto the page

thumbnails

The page status displays

how full the page is.

Each page can be assigned a section. Each section has a

different colour bar for representation. Stats are available

on sections in the reports section

Page colour can also be specified, only records matching

the colour specification can be added to a page

The automatic page calculator can

be overwritten in case you want to

force a certain loading

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rAdBooker boasts a

comprehensive

search interface

which makes it easy

to trace ad

placements.

Various date filtering mechanisms are

available to the user

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rThe Admin section allows for credit

control as well as communication as

to the specific needs of a client.

Suggestions (when available) are

given to the user to make filling in the

form a breeze

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The Impreshin

applications all rely on

a simple, easy-to-use

and master interface.

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AdBooker boasts many useful

features one of those being setting

targets for marketers and monitoring

these targets in the reports section.

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A very important feature of the

Impreshin suite of products, is the

ability to set preferences and only allow

users to see what they need to see.

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The report section

allows for detailed

figures on the

performance of

newspapers,

production,

categories, sections

of the paper,

marketers or clients.

A year by year monthly comparison is generated.

Averages are worked out with a “tolerance” level,

the result is indicated in either red or green

depending on if its above the average or below

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rThe graphs can easily be changed to expand a

range or narrow down the results.

Data can also be combined to show the

performance of more than one publication.

NewsFiler

• The latest version of Newsfiler was completed at the end of 2013 and is much more than a mere content capturing programme.

• It creates a borderless office with endless opportunities.

• Newsfiler manages the workflow as far as news is concerned, handling it from the capturing side to the lay-out on a page and the final management reports where the performance of each reporter can be traced.

• Newsfiler focusses on communication between the various departments and is also an ideal training tool.

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The interface resembles that of

AdBooker, and starts off with a list of

stories that can easily be grouped.There are multiple “stages” an article must

travel through until I reaches the end page.

Using the filter buttons the user can filter out

records based on the records current stage

Just like in AdBooker all records can be

grouped and ordered as the user desires.

There are several additional columns that the

user can add to the view as well.

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Each record

groups all the

data together,

such as the

article, photos,

captions and any

other relevant

documents.

Additional

panes display

further

information

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Each article can

contain

comments. This is

a powerful way to

express opinions

and tasks with the

author about the

article.

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Capturing data

and editing stories

later on is a

simple process

using an

uncluttered

interface

The articles cm

value and word

count is also

calculated

Resources are setup via the admin

interface, these would include stuff like

style guides and just general

information the publisher wishes their

journalists to be aware / make use of

Various additional tools are available, like for instance

a Dictionary / Thesaurus, a meta search to check for

plagiarism and check lists that are dependent on the

category selected.

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The uploading of

photos and any

additional

documents is also an

easy-to-understand

process quickly

mastered by

reporters.

Captions are added to

the photographs

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The history feature

makes it easy to

compare versions

and spot changes to

the original article.

A % is worked out on

how much a change

the article has

undergone to get to

the current state

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Additional information

such as the Exif data

can be displayed,

making it easy to

verify facts.

All the photographs can be enlarged in

a photo viewer window

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News editors can choose from the

selection of stories posted which they

need for their publications and then

allocate these to a specific newsbook.

All these articles have been allocated to

the “current” newsbook

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In the lay-out section (which mimics that of

AdBooker), stories can simply be dragged onto a

page thumbnail.

AdBooker’s page loading stats are shown

In the lay-out section the

Articles can be drag and

dropped onto the page

thumbnails

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Once on a page, it’s

easy for the lay-out

artists to find the

correct story along with

photos and caption.

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Newsfiler is an

incredibly potent

file repository and

once captured,

data is available

for quick retrieval

many years later.

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Just like with AdBooker

NewsFiler’s powerful

reports section

simplifies the

management function

of news and allows the

user to track patterns

and measure

productivity.

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Graphs and trend lines can quickly be displayed.

These include The amount of records, The amount of

articles, the total cm as well as the amount of photos.

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In cases where news items are purchased from

correspondents, complete lists of material used can

be generated at any stage.

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In the admin section

Newsfiler can be

adapted to the

needs of publishers

who use a variety of

column formats.

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The powerful

permissions

section allows

administrators

complete control

over users,

enabling them to

give access to only

what is needed.

Even dependent on

the current stage

an article is in

Affordability

• The Impreshin suite of products was designed with an end user in mind that cannot afford the flashy products of the big media players.

• The challenge, however, is to also generate enough income to ensure the long term sustainability of the company.

• Experience has shown that unless publishers pay for a service, they are unlikely to implement it and make full use of its advantages.

• No management system can be implemented without proper training, and this will have to be provided for.

• The current business plan provides for a monthly fee, starting at R700 for the online suite of products.

• Should Impreshin be able to secure sponsorships, this can be utilized to subsidize training and fees.

Contact Details

Anton van Zyl

Email: anton@impreshin.comSkype:

Phone:

William Stam

Email: william@impreshin.comSkype: william_stamPhone: +27 83 502 9157

www.impreshin.com