Date post: | 24-Jun-2015 |
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Technology |
Upload: | fatbit-technologies |
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IMPROVE CONVERSIONS AND VISITOR ENGAGEMENT
P
ROVEN
WAYS
SEVEN
L49560868A0
L49560868A0
User ExperienceLanding PageCall to ActionSegmentationBranding
Flow CatalystPricing & OffersPricing & OffersTrust Building
Conversion Funnel
7
7
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7
T E C H N O L O G IE S
Web businesses are obsessed with pushing up sales numbers. Though there is endless literature on doing so, few come with proven facts and examples. Because web
entrepreneurs are always looking for realistic ways to increase conversions and improve visitor engagement, here are seven points that can be implemented over time to drastically improve conversions;
T E C H N O L O G IE S
IMPROVE CONVERSIONS AND VISITOR ENGAGEMENT
PROVEN
WAYS
SEVEN
L49560868A0
L49560868A0
User ExperienceLanding PageCall to ActionSegmentationBranding
Flow CatalystPricing & OffersPricing & OffersTrust Building
Conversion Funnel
7
7
7
7
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Tackle Commitment PhobiaPeople get second thoughts when they are introduced to ‘Buy’ or ‘Sign Up’ elements. Tackle commitment phobia by introducing cues that add flexibility to the whole processes. For instance, when asking audience to subscribe for newsletter, mention you can ‘unsubscribe with single click’.
T E C H N O L O G IE S
Prove your SuperiorityUse real facts and data to prove your superiority in comparison to universally accepted market leader. TeamWork (a management tool) does this perfectly with testimonials and tweets from happy users. Competitive matrix is also a smart way to do the same and claim dominance.
T E C H N O L O G IE S
Invest in WOW FactorIt is important to keep delighting clients and customers even now and then. Keep the buzz alive around your brand by employing different marketing tricks from time to time. Some do it with personalized e-cards on festive occasions, and creative ‘welcome’ email messages.
E-Cards
E-Cards
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FREE
EBOO
KS
EBOOKS
T E C H N O L O G IE S
Speed up ProcessesPeople look for cues that suggest immediate gratification and speediness. ‘Fast delivery’ and ‘one click purchase’ related signs encourage people to place orders and also lure impulsive buyers. Do this to speed up conversion critical processes.
BUY
One Clickto
FastDelivery
SECS
T E C H N O L O G IE S
Price SmartlyPricing is a very critical factor when it comes to web sales. Close substitutes of nearly all web services are available in the market. In such scenario, no one looks forward to invest big money. Pricing is critical for web sales. Most web services and business solutions are sold on monthly charge. However, high-end digital products with a reasonable price tag and right marketing strategy can get away with licensing. Whichever way you choose, go for smart
PAY NOWPAY MONTHLY
T E C H N O L O G IE S
Think BeyondProfits
People prefer brands that look beyond money. Blanket America is a brand that gives away one item to someone-in-need for every purchase made. Though every business doesn’t offer scope for such giveaway, such gestures can go a long way in building a loyal community following.
BUY
DONATIO
NDONATION
T E C H N O L O G IE S
Context BrandingWeb based companies often neglect context element when it comes to branding. Related certifications, product specific testimonials and other cues can be used to reaffirm buyer about the quality of the offering. Some online education brands use context branding effectivelyeffectively to pitch online training courses and lessons.
Certified
Awards
Testimonials
Certified
AwardsTestimonials
T E C H N O L O G IE S
T E C H N O L O G IE S
Web businesses prosper on conversions;
Consult FATbit conversion experts for business growth.
www.fatbit.com
Infographic by FATbit Technologies