Date post: | 09-May-2015 |
Category: |
Technology |
Upload: | andrew-thompson |
View: | 552 times |
Download: | 3 times |
The Problem
1. Many search queries return few results
Query: ‘sean ellis’ Query: ‘retention’Query: ‘ctr’
More posts and comments exist but aren’t being returned
1 Result 1 Result
2 Results
2. “Popular” posts aren’t ranked highestQuery: ‘uber’ Query: ‘square’
These popular posts should be ranked higher
Users are already unable to find great GH content
The Goal
Improve search on GrowthHackers.com so users are able to easily find content they’re looking for.
The Solution
So we should build a search algorithm:
That’s mad… let’s rather build an MVP
Swiftype has the ideal snap-in site search
Setup in under 1
hour
I have it working… try it out on my blog today:
http://www.andrewthompson.co/2013/01/improving-search-for-growthhackerscom.html
Query: ‘sean ellis’
178 Results
Measure
Search Navigate Comment
Set up a funnel to measure search completion rates
Measure
Ask users about their search experience
Yes
No
Did you find what you were searching for?
Measure
Swiftype also has analytics for searches that return zero results
Learn
Are GH users finding more of the content that they’re searching for?
Andrew ThompsonVP of Growth, RESAAS
Six years of experience building software, managing products & growth hacking for startups in Europe and Canada.
@andrewthompsonx