Improving Social Media Outlets for Government

Pat FiorenzaResearch Analyst

Social Media in the Public Sector by the NumbersAgency Adoption

of Federal Agencies started using Social Media within the last 2+ years.

of Federal Agencies have started using Social Media within the last year.

Source:Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html

98%

41%

Social Media in the Public Sector by the Numbers: Agency Access to Social Media Channels

2010: 55% of respondents said their agencies were blocking access to Social Media channels

2011: 19% of respondents said their agencies were blocking access to Social Media channels

Social Media in the Public Sector by the Numbers

Federal Social Media Consumption over next 12-18 months

26% Increas

e Signific

antly

56% Increase Slightly

18% No

Change

Top 5 Federal Uses of Social Media

Informed Decision Making

Communicate with Citizens

and Other Agencies

Internal Collaboration

Research/Information Gathering

Marketing and Promotion

Source:Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html

Top 5 Federal Benefits of Using Social Media

Increased Education of

the Public

Information Access

Agency Promotion

Increase Collaboration

Cost Savings and Other

Efficiencies

Source:Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html

Social Media Challenges

•ROI•Management•Culture Change & Innovation•Crafting Policy•Legal•Becoming Current + Staying Current

Social Media Challenges - ROI

•What are we trying to quantify?•What impact are we measuring?•Who is our core audience?•How does this ROI fit into our agency

mission?•What do I do with all this data? Where

can I find knowledge?

10 Steps to Understanding How to Find Your Social Media ROI1. Define Scope – Why are we doing this?2. How will you define success? – Think Traditionally 3. Consider how you can design your evaluation4. Collect Data5. Show Impact and Quick Wins6. Analyze7. Share8. Feedback from Stakeholders 9. Share Your Success, Learn from Experiences10. Improve and Repeat

Social Media Challenges - Mgmt•Who Should Posting?•How Often?•How do we staff for social media?

5 Social Media Strategies - Mgmt1. Test Out New Methods2. Collect Data3. Don’t Be Afraid4. Think Outside the Box5. Leverage Resources for Content

Creation

Social Media Challenges - Culture•How can I work to be an innovator?•How do I cut through the red tape?•Why are there cultural roadblocks?•What can I do to be a champion in my

agency?

5 Social Media Strategies - Culture1. Think Traditional2. Navigate Organizational Culture3. Balance Interests4. Provide Clear, Concise and Mission-

Driven Impacts5. Always Share and Show Success

Social Media Challenges – Being Current •New tools emerging every day•How do I get up to speed with latest tech

and still be a leader in social media?

5 Social Media Strategies – Being Current 1. Collaborate with Colleagues2. Share Resources3. Learn Lessons from Private Sector4. Teach Private Sector Lessons5. Grow Your Network

Where are we now with social media?• In the “So What” Phase• Struggle to define what engagement actually means• Sharing and collaborating with resources• Transparency• Digital Divide• Broader acceptance that government does not have

all the answers, needs to collaborate across sectors for solutions.

Where Social Media is Heading..1. Closely Tied to Government Core

Services2. Wider Acceptance3. Increasing Use For Emergency

Management4. Data Driven Decisions5. Mobility 6. More Devices = More Data

GovLoop Story Quick history and overview of GovLoop – Knowledge network for government

GovLoop’s PurposeIndicate a Problem – Millions of government employees working on similar issues without an outlet to communicate. Without communicating with one another a gap in knowledge was created.

Provide a Solution GovLoop creates a knowledge network to connect, engage and train government employees.

All Kinds of Involvement• Blogs• Groups• Discussions• Forums• Resources• Daily Newsletter• GovLoop Insights• Job Postings• Leaders in Government• Events• Trainings• Data

CO

MM

UN

ITY

4 Pillars of GovLoop

SE

RV

ICE

TR

AIN

ING

EV

EN

TS

4 Pillars of GovLoop: ServicesProfessional services that help government employees

advance their skills, knowledge and career.

4 Pillars of GovLoop: TrainingInformative and educational training

opportunities to enhance the governments shared knowledge.

4 Pillars of GovLoop: EventsEvents designed to empower government with the

right tools, thinking and motivation.

RoundtablesConferenceNetworking

Next Generation of Government Summit

• 2012 marks the 3rd consecutive year

•87% of the 500 person audience were government employees

•43 different department’s or states were represented

• Attendee Feedback:Your hard work in hosting the Next Generation of Government Summit, finding so many speakers who are walking their talk, and creating a "family" atmosphere is already paying off for my organization.

- Emily S.

You guys rock…that really was an awesome conference. I was so encouraged by all the energy, young talent and thought leadership.

- Jonathan B.

Community: Member Overview

50.37 %

13.14 %

14.83%

9.18%

12.48% Federal Government

State Government

Local Government

Industry/Gov’t Contractors

Other (i.e. non-profit, academia & International Gov’t)

Average Age: 43

Top 10 Agencies on GovLoop1. Dept. of Defense2. Dept. of Health & Human

Services3. Dept. of Agriculture4. Dept. of Veterans Affairs5. Dept. of Homeland Security6. General Services Admin.7. Dept. of Commerce8. Environmental Protection

Agency9. Dept. of Transportation10. Dept. of Labor

Top 3 Purchase Areas:Technology (HW, SW, Services)HR/Training SolutionsConsulting Services

Contact Information

•Pat Fiorenza•Email: pat@govloop.com •Twitter: @pjfiorenza