Date post: | 14-May-2015 |
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Improving User Experiences Jeroen Grit
Jeroen Grit – consultant bij GriDD consultancy
GriDD in one sheet
GriDD in one sheet
“User experience (UX) is the way a person feels
about using a product, system or service.”
“User experience highlights the experien/al, affec/ve, meaningful and
valuable aspects of human-‐computer interac/on and product ownership, but it also includes a person’s percep/ons of the
prac/cal aspects such as u"lity, ease of use and efficiency of the system. User experience is subjec"ve in nature, because it is about
an individual’s feelings and thoughts about the system.”
Wat is User Experience?
“The level of sa9sfac9on an average user gets from using a product”
Wat is User Experience?
Like Understand Use
Sa9sfac9on
Average user
• Media preferences • He reads a few newssites. • He likes his workrelated informaGon on paper. • Any search funcGon should be fast and easy to use. • When reading informaGon on products he should be
able to idenGfy the needed informaGon quickly. • He reads around the markeGng talk. He is interested
to read the technical part. • He is not doing much with social media.
• Rela9onship with [company] • Eric knows his way around with [company]. He is
familiar with the amount of support [company] offers and the design benefit [company] [X] products can offer.
• He is not aware that [company] has so much [X] acGvity in Nijmegen.
• According to Eric, [company] doesn’t innovate their product oRen enough.
• Specific knowledge/proficiency • Eric studied [X] and has now been working the last
ten years on the same product in which he specialized.
• He stays up to date on trends, but doesn’t follow any extra courses to extend his knowledge.
• Specific goals/needs/aItudes • Eric works hard to create the best product possible. • He loves his work. GeTng his work done like he
wants to, gives him saGsfacGon. • He is always very interested in new products. Even
the slightest adjustment to an exisGng product is interesGng to him.
• From an [company] he wants specific know-‐how and a high preference to test new products.
• When his expectaGons of a product are high he doesn’t want to wait.
• He is interested in block diagrams and some other content.
• He uses the [X] manual heavily
Eric is 38 years old and a married father of two. He lives in Finland, where he works at Nokia as an engineer. He gets a true kick out of designing the perfect product. Together with the architect he decides on which product to buy.
Eric Järvinen -‐ Engineer
Persona
Is this good user experience?
Is this good user experience?
Did you ever blame yourself?
Bad UX is the fault of the designer
The elements of User Experience Jesse James Garret, AdapGve Path
The elements of User Experience
My UX work
20%
13%
7%
9%
9%
16%
15%
7%
9%
9%
33%
60%
47%
38%
40%
36%
22%
25%
20%
37%
24%
40%
27%
39%
33%
13%
10%
7%
18%
22%
33%
63%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
End-‐user (e.g. project owner)
Contractor / installer
Customer
Agent
Supplier
Distributor
Specifier
Consultant
Importance of the web professionaly
Very unimportant
Unimportant
Moderately Important
Important
Very Important
User research
Requirements Informa9on Architecture
Interac9on Design
Informa9on architecture
Informa9on architecture
Informa9on architecture
“An informaGon architecture (IA) establishes decision making
principles and standards for the use of informaGon as a resource”
Informa9on architecture
Interac9on design
Interac9on design
Interac9on design
Interac9on design
Interac9on design
Interac9on design
h\p://youtu.be/MGMsT4qNA-‐c
“InteracGon design (IxD) is the pracGce of designing interacGve products,
environments, systems, and services”
Interac9on design
Any examples from the wild?
QuesGons?
By Servicios Internos Inc. (Flickr.com)