Date post: | 22-Nov-2014 |
Category: |
Business |
Upload: | elena-lazarova |
View: | 839 times |
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@impulse
People Discoveryin 3 easy steps
1. Set up your brand/business profile
2. Select your audience (age, sex, location..)
3. Communicate your message
Statistics• >848.831 registered users• > 18.607.624 visits, over
533.690.318 page views• > 376.577 registered girls• >472.254 registered guys
Source Google Analytics/Impulse
•32,6% of visitors have a car•30% of visitors make shopping online•26% of visitors have a credit card•23% of visitors are real estates owners
Source Gemius metrics
What are users are doing on Impulse
Networking – Generating and sharing content - Gaming - Dating –
What is Social Media
Branding Campaign: case study
•The product placement was made directly on the users profile pictures;
• The profile pages were made over 30 M views during the campaign period and was seen by around 450.000 users;
•The interstitial banner that was running in the meanwhile made over 600.000 views having over 55.000 clicks (CTR ~10%);
•The banners has reached to ~ 300.000 real users
Targeted campaigns in Romania Franziska&Franz promoted Austria to Neogen users
Their profiles were promoted on homepgae, as Neogen Power users
Franz sent messages to all women on Neogen, aged > 30: ”Hai sa fim impreuna! //www.austria-incoming.ro. Sa mergem sa vedem peisaje montane, sa vedem rasaritul si apusul in Alpi si sa iti povestesc istoria castelelor mele. „
Franziska said the same, but to all men from Neogen, aged >30
Afetr the messages weer sent, Franz had 321 friends in the network, 283comments on his profile, 364 private messages and 5575 profile visitors
Franziska had 758 ffriend and 260 comments, 851 private messages and 7823 visitors of her profile
Our client request: „In 2 weeks we have to reach our target, 7000 clicks on the promoted landing page” - Justin Kadima, Republika
Our client feedback after the campaign was over: „ We surpassed our target with 200%. Waw!”
Orange company profile in Moldova The profile pages made
over 30M page views, as we had 2 advertising spaces for Orange, we can count 60M impressions.
According to our internal tracker, the Banner “Win a trip to Thailand” made 35071 clicks, the box with daily code 41201 clicks, the banner “Answer with music” got 4131 clicks
The client's feedback: „In our view, we very much appreciated the work you have done on the project and have therefore decided to open an exception and provide you with an extra bonus payment”.
About us The only internet company with the presence in
the Balkan region:
• Romania: Neogen, BestJobs, Neobizz
• Bulgaria: Impulse, Dalavera, BestJobs
• Moldova: Faces, BestJobs
• Serbia: Neogen, BestJobs, Svezasvaog