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A Light Reading Webinar
IMS Applications: IdentifyingThe Winners
March 11, 2008
Hosted by
Graham FinnieChief Analyst
Heavy ReadingSponsored by:
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Speaker
Claude Florin
Multimedia Marketing ManagerHewlett-Packard
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Agenda
IMS applications market trends
Device and service integration IMS applications examples
Rich group communications
Video conferencing and telepresence
Quadruple play service orchestration
Conclusions
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Before : connecting to networksDevelopers were telecom specialists writing code
User equipment
plane
IP backbone
Application plane
Switching plane
Service enablersHSSAS
SIP
XDMMRFMRF
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Before : connecting with IMS
Mw/dd
Cx/16
ISC/12SIP
Sh/11
Mr/24
Diameter
Mj/49
Mi/9
Mg/17
Mc/30
OSA
API
Go/28
23
CAMEL
WIN
ISUP
Sh/11
Mw/ddGm/hh
Visiteddomain
Home
domain
P-CSCFI-CSCF
S-CSCF
PDFOSA SCS
SIP AS
MGCF
MRFC-MRFP
OSA AS
Devices PSTN
UE
IM-SSF
2G SCP
BGCF
MGW
Application servers
Media serversPLMN
Parlay/X(SOA)
HSS
Subscribermanagement
Media links omitted
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Now : connecting users to services
Developer is a user-experience designer
Web 2.0 services
The web as a platform
Social networks
User interfaces
Gadgets
FlashAS
AjaxJavaScript
Web
PHP,Ruby
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Now : connecting users to contentUser-centric, optimized for multiple devices
Content providers
Social networks
Networks
Gadgets
Mobile Broadband ISP xVNO
Broadcast GamingStudios
Web 2.0UGC
Advertisers Enterprises
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Catalysts For IMS Deployment
0 20 40 60 80 100
Provide new applications that increase ARPU
Enable faster deployment of new services
Access independence
Reduce opex
Provide new multimedia services that blend features
Low er cost of deploying applications
Serve new customer segments and markets
Prevent migration of our customers to other carriers
and services
Reduce dependence on traditional vendors
Enable more flexible procurement
Replace outdated infrastructure
Percentage of respondents
Source: Heavy ReadingSurvey of Service ProviderAttitudes to IMS, August2006 Base: 189 ServiceProviders. Question:On ascale of 1 to 5, where 5 ismost important and 1 is notimportant at all, please ratethe following catalysts fordeploying IMS in yourcompany.
Graphic showspercentage who rated
the catalyst 4 or 5 ona scale of 1-5
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Poll Question:
What Is The Main Benefit of IMS ?1. OPEX reduction for current telephony
services2. Network Convergence (fixed, mobile, IP,
TV, multi-device integration)
3. Service Innovation to increase ARPU(multimedia, multi-service, web 2.0integration)
4. All purpose standardized service andcontrol architecture for all-IP NGNs
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IMS application | social networksRich group communications
Myaddress
book is aview of on-line friends
My idlescreennotifies meof new
content !
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IMS application | social networksRich group communications
Post image/clip
Notification
Browse andcomment
Notifyavailability
Reviewhistory
on socialnetwork
Me
Groupvideo share
My friends
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IMS application | social networksGroup instant messaging
Mark getsthe picture
and replieswith aninstantmessage,
asking formoreinformation
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IMS application | social networksGroup presence-enabled calls
Nickdecides to
get hisfriends ona videocall.
Mark isfree
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IMS application | social networksVideo calls and messages
Nick: Imtelling you,
its perfect.Let meshow youaround.
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IMS application | social networksWeb 2.0 communications integration
Isabellecatches up
on websocialnetwork :
Nicksphoto,Marks IM,their calland thevideo
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Application control (OS/network APIs)
Web 2.0applications
Presence
Inst. notifications
Address bookPhone camera
Text, video, audioconf. + sharing
3 Gbroadband
Handset client software :Symbian S60, APIs to
network protocols Telecom network enablers
Applications launcher using real-timeuser information (device, presence)
IMS network and Web 2.0integration with APIs and SOA
RepositoryAS XDM SDPMRFPS
Architecture | social networksDevice software and Web services
Web
2.0MRF
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IMS application | social networksApplication server orchestration for sharing
UE selects group fromXDN list
UE sends SIP invite toIMS AS
IMS AS establishes aSIP / MSRP session
Messages forwardedto session participants
MRF is invoked tostream audio/videoshared content
AS sends billinginformation to chargingfunction
UserEquipment
Ro/Rf
SNMP / JMX
SOAP
Sh
ISC
MSCML SIP
XCAP
Gm, Ut, MSRP, XCAP
Networkmgt
BillingWebservice
HSS
CSCF
XDMMRF
PS
AS
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IMS application | conferencing
Video content sharing
Video, audio, webcams
Dynamic video sources
Trans-coding of content
Group management : Mosaic, see me, content
Choose, manage friends
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IMS application | conferencingReal-time, seamless video conferencing experience
Multipoint capability
Audio and visual tuned to
converse naturally with noperceived delay
High definition display allows for
sharing of data, laptop screens, orzoom in on a physical item
Studios designed to simulate
being present in the same room Halo Collaboration Studio, co-
innovated with DreamWorks
IMS li i | f i
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IMS application | conferencingApplication server orchestration of service
UE selects a group
UE sends XCAPCPCP request tolaunch conference
IMS AS uses MRF toprompt each user
MRF mixes voice andvideo channels, trans-
coding AS sends billing
information to chargingfunction
UserEquipment
Ro/Rf
Sh
ISC
MSC
ML
SIPXM
PPXC
AP
Gm, Ut,MSRP, XCAP
BillingHSS
CSCF
XDMMRF
PS
AS
A hit t | f i
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Architecture | conferencingMRF, delivering seamless, compelling video
Dynamic video rendering
Trans-coding
Text
Image URLsSMIL parameters
144x176 pixels (QCIF)15 frames/sec
128 kb/s
96x128 pixels (SQCIF)5 frames/sec48 kb/s
128 kb/s
48 kb/sOriginal video288x352 pixels
30 frames/sec800kb/s
Trans-coding+ MCU
Video rendering
Template Dynamic video stream
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IMS application | quadruple play
Quadruple-play services
Fixed-mobile convergence
Web 2.0 service access
Remote access to TV programguide and TV recording
Call and messaging alerting onTV
IMS li ti | d l l
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IMS application | quadruple playFixed-mobile convergence
Source : OpenIMS testbed, Fraunhofer Institute FOKUS
ISUP
Web
server
Mobile
UE
P-CSCF
XDMS
PS
P-CSCF
Call-AS
MSC
BSC/BTS
MGCF
MGW
XCAP/SyncML
GW
MAP
SIP
RTPH.248
SIP
SIP
Media
SIP
SIP Diameter
RTP
SIP
SIP/ISUPXCAP/SyncML
ParlayX
HSS
HTTP
FirewallSIP
Firewall
MRF
S-CSCFI-CSCF
Internet
GGSN
SGSN
IMS li ti | d l l
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Source : CoSIMS project, DTAG, T-Systems, Fraunhofer Institute FOKUS
IMS application | quadruple playMobile 2.0 enablement
HSS
I/S-CSCF
XDM
MRF
PS
HTMLJavascript
https
InternetWeb 2.0 enablers
IMPS, XMPP
POP3, MAP,HTTP
FmxP FmxP
FMX Gateways
Embedded
Web2.0 controls
Mobile clients
FMXportal
Webcontrol
Mobile IP
IMS application | quadruple play
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IMS application | quadruple playEPG access with SDP service orchestration
HP Service Delivery PlatformHP Service Delivery Platform
EPG Presence NotificationRecord SMS
IMS li ti | d l l
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IMS application | quadruple playAccess to IMS network enablers
Network Assets
Service Delivery Platform - Service Enablers
Service Delivery Platform - Common Framework
HPOpenC
all
User interaction & presentation
Content mgt & delivery
Platform Support Functions
Telecom Services
Voice Elements
3rd Party
Framework
Mobile Network
Services
IT Services
Mobile Elements IMS Elements IN Elements
SMS
MMS Streaming
LocationPresence
UserStatus
IVR
Multi-partycall
Multimediacontrol
Device management
(Simplified diagram)
Whi h Of Th F ll i Will B Th
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Which Of The Following Will Be The
Most Important IMS Application?1. Fixed-mobile convergence
2. Presence-enabled telephony andmessaging3. Audio and video conferencing/sharing
4. Quadruple play : Converged TV, wirelinetelephony, wireless telephony, Internetaccess
5. Web 2.0 social network integration6. Hosted PBX and Centrex services7. VOIP
IMS applications | conclusions
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IMS applications | conclusionsIntegrate IMS core services, Web services and devices
IMS brings Real-time subscriber
profile and deviceinformation Multi-media multi-session
control and QoS
SDP / SOA brings
Open networks to Web 2.0
SOA governance
Re-use, flexibility, developertools (Java, XML, mash-ups)
Web 2.0integration
InstantMessaging
VideoConferencing
PresenceEnabled
Calls
InstantVideo sharing
TV remotecontrol
Rich communications
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Q&A
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