@beglen

IMS Audience Report Asia Pacific 2016

David Boyle, EVP Insight, BBC Worldwide

APTURISAUTOMATED TRENDS

@beglen

PART 1: Electronic Music Audiences

PART 2: Festival Audiences

PART 3: Genre Trends

@beglen

@dimitrivegas @likemike @Hardwell @MartinGarrix @arminvanbuuren @tiesto @davidguetta@Avicii @afrojack @skrillex @steveaoki @CalvinHarris @OliverHeldens @Alesso @WandWmusic@DashBerlin @DVBBS @axwellingrosso1 @Axwell @Ingrosso @swedishousemfia @nickyromero@Blasterjaxx @diplo @R3HAB @Zedd @KSHMRmusic @nervomusic @deadmau5 @dannic @Dyro@Deorro @aboveandbeyond @DonDiablo @SteveAngello @djsnake @KygoMusic @yvesv@feddelegrand @UmmetOzcan @SHOWTEK @dj_angerfist @Bassjackers @Andrew_Rayel@PAULVANDYK @alyandfila @VINAI @alokoficial @TomSwoon @shogunmusic @headhunterz@djcoone @Vicetone @richiehawtin @wolfpack @djbrennanheart@MAJORLAZER @porterrobinson @MarkusSchulz @ericprydz@djdiegomiranda @Dj_Chetas @DJDannyAvila @KURA_live@iamTchami @Carl_Cox @LaidbackLuke @disclosure @Firebeatz@DILLONFRANCIS @Borgore @oficailDaftpunk @UMEK_1605 @TenishiaMusic @RdclRedemption@djfrontliner @BorgeousMusic @netskymusic @YELLOWCLAW @djchuckie @WillSparks@DaTweekaz @QUINTINOO @Krewella @atbandre @MAKJ @kaskade @FerryCorsten@Fluxpavilion @DJZatox @djcarnage @robin_schulz @SandervanDoorn @marlo_music@ANDYC_ram @quentinmosimann @MissK8music @itsTUJAMO @mikecandys @swankytunes@wearegalantis @cosmicgate @knifepartyinc @petetong @jolin_tsai @chace_music @nakadia@anishsood @djsoolee @HelenaLegend @Kakuberry @myrnemusic @MarcVedo

568,649followers in the region

Malaysia

India

PhilippineAU

Indonesia

1. MANY PEOPLEARE DEFINED BYTHEIR COUNTRY

MalaysiaActors / pop

IndiaBollywood

PhilippineActors / singers

AUComedy / Pop

IndonesiaPop

2. EACH COUNTRYIS VERY DIFFERENT

MalaysiaActors / pop

IndiaBollywood

PhilippineActors / singers

AUComedy / Pop

IndonesiaPop

3. EDM UNITESSOME PEOPLE ANDTRANSCENDS BORDERS

MalaysiaActors / pop

IndiaBollywood

PhilippineActors / singers

AUComedy / Pop

IndonesiaPop

TranceDance Pop

David Guetta

US PopSouth East Asia

EDM

Trance MalaysiaActors / pop

IndiaBollywood

PhilippineActors / singers

Dance PopDavid Guetta

US PopSouth East Asia

AUComedy / Pop

IndonesiaPop

EDM

David Guetta

Skrillex

Tiësto

Avicii

Alesso

Jolin Tsai

Anish Sood

Helena

HARDWELLtiesto

afrojackZedd

Skrillex

TOP

INT

ERES

TS:

We may think our audience is …

HARDWELLtiesto

afrojackZedd

Skrillex

TOP

INT

ERES

TS:

instagramDJmag

YouTubetwitterMixmag

TOP

MED

IA:

We may think our audience is …

HARDWELLtiesto

afrojackZedd

Skrillex

TOP

INT

ERES

TS:

instagramDJmag

YouTubetwitterMixmag

beatportSoundCloudNI_News

RockstarGamesAbleton

TOP

MED

IA:

TOP

BRA

ND

S:We may think our audience is …

HARDWELLtiesto

afrojackZedd

Skrillex

TOP

INT

ERES

TS:

instagramDJmag

YouTubetwitterMixmag

beatportSoundCloudNI_News

RockstarGamesAbleton

TOP

MED

IA:

TOP

BRA

ND

S:EDM

Dance PopDavid Guetta

IndiaBollywood

HARDWELLtiesto

afrojackZedd

Skrillex

TOP

INT

ERES

TS:

instagramDJmag

YouTubetwitterMixmag

beatportSoundCloudNI_News

RockstarGamesAbleton

TOP

MED

IA:

TOP

BRA

ND

S:EDM

Dance PopDavid Guetta

IndiaBollywood

davidguettapitbull

maroon5JLo

katyperry

HARDWELLtiesto

afrojackZedd

Skrillex

priyankachopradeepikapadukone

iHrithikSrBachchanaamir_khan

TOP

INT

ERES

TS:

instagramDJmag

YouTubetwitterMixmag

beatportSoundCloudNI_News

RockstarGamesAbleton

TOP

MED

IA:

TOP

BRA

ND

S:EDM

Dance PopDavid Guetta

EDM IndiaBollywood

davidguettapitbull

maroon5JLo

katyperry

HARDWELLtiesto

afrojackZedd

Skrillex

priyankachopradeepikapadukone

iHrithikSrBachchanaamir_khan

TOP

INT

ERES

TS:

YouTubetwitter

instagramMTV

facebook

instagramDJmag

YouTubetwitterMixmag

timesofindiandtv

MTVIndiafilmfare

ESPNcricinfo

beatportSoundCloudNI_News

RockstarGamesAbleton

TOP

MED

IA:

TOP

BRA

ND

S:

Dance PopDavid Guetta

IndiaBollywood

davidguettapitbull

maroon5JLo

katyperry

HARDWELLtiesto

afrojackZedd

Skrillex

priyankachopradeepikapadukone

iHrithikSrBachchanaamir_khan

TOP

INT

ERES

TS:

YouTubetwitter

instagramMTV

facebook

instagramDJmag

YouTubetwitterMixmag

timesofindiandtv

MTVIndiafilmfare

ESPNcricinfo

SamsungMobileMicrosoftAndroid

Windowsgooglechrome

beatportSoundCloudNI_News

RockstarGamesAbleton

intelSamsungMobile

AndroidMicrosoftWindows

TOP

MED

IA:

TOP

BRA

ND

S:EDM

Dance PopDavid Guetta

IndiaBollywood

davidguettapitbull

maroon5JLo

katyperry

HARDWELLtiesto

afrojackZedd

Skrillex

priyankachopradeepikapadukone

iHrithikSrBachchanaamir_khan

TOP

INT

ERES

TS:

YouTubetwitter

instagramMTV

facebook

instagramDJmag

YouTubetwitterMixmag

timesofindiandtv

MTVIndiafilmfare

ESPNcricinfo

SamsungMobileMicrosoftAndroid

Windowsgooglechrome

beatportSoundCloudNI_News

RockstarGamesAbleton

intelSamsungMobile

AndroidMicrosoftWindows

TOP

MED

IA:

TOP

BRA

ND

S:EDM

+

+

@beglen

PART 1: Electronic Music Audiences

PART 2: Festival Audiences

PART 3: Genre Trends

Festivals

Festivals

Festivals

43,026followers in the region

Festivals

BRANDPARTNERSHIPS

ARTISTS

CELEBSMEDIA

Festivals

Ultra Japan

Festivals

Ultra JapanBRANDS1. Starbucks_J2. hmjapan3. NikeStoreJapan4. nikejapan5. LouisVuitton_JP6. zozojp7. ANA_travel_info8. forever21japan9. adiOriginals_jp10. UNIQLO_JP

Festivals

BRANDS1. Starbucks_J2. hmjapan3. NikeStoreJapan4. nikejapan5. LouisVuitton_JP6. zozojp7. ANA_travel_info8. forever21japan9. adiOriginals_jp10. UNIQLO_JP

MEDIA1. GOSSIPS_Japan2. modelpress3. MTV_JAPAN4. natalie_mu5. ellegirl_jp6. nikkei7. nhk_news8. VOGUEgirlJAPAN9. SoccerKingJP10. tenkijp

Ultra Japan

Festivals

BRANDS1. Starbucks_J2. hmjapan3. NikeStoreJapan4. nikejapan5. LouisVuitton_JP6. zozojp7. ANA_travel_info8. forever21japan9. adiOriginals_jp10. UNIQLO_JP

MEDIA1. GOSSIPS_Japan2. modelpress3. MTV_JAPAN4. natalie_mu5. ellegirl_jp6. nikkei7. nhk_news8. VOGUEgirlJAPAN9. SoccerKingJP10. tenkijp

DJs1. Zedd2. afrojack3. Avicii4. HARDWELL5. nickyromero6. MartinGarrix7. Alesso8. davidguetta9. CalvinHarris10. djsnake

Ultra Japan

Festivals

BRANDS1. Starbucks_J2. hmjapan3. NikeStoreJapan4. nikejapan5. LouisVuitton_JP6. zozojp7. ANA_travel_info8. forever21japan9. adiOriginals_jp10. UNIQLO_JP

MEDIA1. GOSSIPS_Japan2. modelpress3. MTV_JAPAN4. natalie_mu5. ellegirl_jp6. nikkei7. nhk_news8. VOGUEgirlJAPAN9. SoccerKingJP10. tenkijp

DJs1. Zedd2. afrojack3. Avicii4. HARDWELL5. nickyromero6. MartinGarrix7. Alesso8. davidguetta9. CalvinHarris10. djsnake

Fashion1. The_Darenogare2. hmjapan3. AnneNakamura4. kikoxxx5. mggyy6. hana_imai7. Suzu_Mg8. LouisVuitton_JP9. miyagi_mai10. tina_tamashiro

Ultra Japan

Festivals

BRANDS1. hmphilippines2. enjoyGLOBE3. McDo_PH4. CebuPacificAir5. flyPAL6. PENSHOPPE7. UNIQLOPH8. talk2GLOBE9. SamsungMobile10. SMRT_Singapore

MEDIA1. instagram2. STcom3. ABSCBNNews4. gmanews5. MYXphilippines6. ANCALERTS7. rapplerdotcom8. ChannelNewsAsia9. YouTube10. TODAYonline

DJs1. Zedd2. MartinGarrix3. TheChainsmokers4. HARDWELL5. CalvinHarris6. Alesso7. afrojack8. davidguetta9. tiesto10. KCMontero

Fashion1. vicegandako2. hmphilippines3. ilovegeorgina4. lizzzuy5. XianLimm6. PENSHOPPE7. Caradelevingne8. UNIQLOPH9. tyrabanks10. benchtm

Festivals

BRANDS1. hmphilippines2. enjoyGLOBE3. McDo_PH4. CebuPacificAir5. flyPAL6. PENSHOPPE7. UNIQLOPH8. talk2GLOBE9. SamsungMobile10. SMRT_Singapore

MEDIA1. instagram2. STcom3. ABSCBNNews4. gmanews5. MYXphilippines6. ANCALERTS7. rapplerdotcom8. ChannelNewsAsia9. YouTube10. TODAYonline

DJs1. Zedd2. MartinGarrix3. TheChainsmokers4. HARDWELL5. CalvinHarris6. Alesso7. afrojack8. davidguetta9. tiesto10. KCMontero

Fashion1. vicegandako2. hmphilippines3. ilovegeorgina4. lizzzuy5. XianLimm6. PENSHOPPE7. Caradelevingne8. UNIQLOPH9. tyrabanks10. benchtm

@beglen

PART 1: Electronic Music Audiences

PART 2: Festival Audiences

PART 3: Genre Trends

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Searches for 'Electronic Dance Music' relative to June 2012

WORLDWIDE 2xUK 1.9x

US 2.3xAUSTRALIA 2.2x

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PHILIPPINES 2.5x

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WORLDWIDE 2x

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JAPAN 18x

CHINA 26x

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GOOD

WORLDWIDE 2.0xUS 2.3xAUSTRALIA 2.2xUK 1.9x

STRONG GROWTH …… FOLLOWED BY DECLINETHAILAND 0.8x

GREAT

INDIA 3.8xMALAYSIA 3.1xSINGAPORE 2.6xKOREA 2.6xPHILIPPINES 2.5x

A BOOM in interest in EDM 2012-2016

Powered by ASIA

AMAZING

JAPAN 18xCHINA 26x

@beglen

PART 1: Electronic Music AudiencesPART 2: Festival Audiences• Each country is unique. Many people are defined by theirs• … but EDM unites some people together across borders• We have unprecedented abilities to understand fans:

• Artists they love• Interests outside of EDM• Brands to partner with• Media to communicate through

PART 3: Genre Trends• A global BOOM in interest in EDM. Powered by Asia

APTURISAUTOMATED TRENDS

SUM

MA

RY

@beglen

IMS Audience Report Asia Pacific 2016

David Boyle, EVP Insight, BBC Worldwide

APTURISAUTOMATED TRENDS

@beglen

IMS 2012AUDIENCE REPORT

IMS 2016AUDIENCE REPORT

£1,500,000+ £FREE

APTURISusing

1131033

DATA:

EXPERTISE: EMI Music

DATA:

EXPERTISE:

Technology has revolutionised our ability to understand fans

USA Asia-Pacific