THE MOST COMPREHENSIVE SOURCE IMS Promo.Track is a syndicated offering that measures the promotional activity of Canadian pharmaceutical companies across brands, therapeutic areas, geographies, promotional channels and key physician specialties. Promo. Track consists of three integral components: the detailing report, journal report and visual library. GLOBAL ALIGNMENT AND UNMATCHED ACCURACY Promo.Track provides the most accurate measure of promotional activities and provides global alignment for clients by: • Employing IMS analytical rigor • Using internationally consistent measures for local and headquarter use • Reporting key promotional channels regionally and nationally • Leveraging an unparalleled panel of key physicians MEASURE SHARE-OF-EFFORT By reporting on a comprehensive list of promotional channels Promo.Track allows companies to evaluate their current promotional strategy in light of competitive practices, share-of-effort, message recall and sales generated. STRATEGIC PLANNING With feedback that puts efforts into a broader context, companies can refine promotional strategies, resource allocation and message platform for maximum impact and return on promotional investments. • Analyze level of personal selling activity (calls, details, minutes and dollars) for new and established products • Track representative performance over time and against the competition on measures such as doctor coverage and penetration, messaging, impact on prescribing intentions and detail satisfaction ratings • Compare the amount of time spent for product discussions within a competitive market place • Evaluate and compare sampling activities • Evaluate co-marketing activity COMPETITIVE POSITIONING Benchmark efforts and results against the competition and put your brand’s share-of-effort into perspective. • Learn how competitors are allocating resources across regions, channels, brands and specialties • Identify which brands are most critical to the competition • Understand the effectiveness of competitive efforts IMS Promo.Track MEASURING PROMOTIONAL EFFORT The most complete source for measuring, tracking and benchmarking Canadian promotional activities.
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THE MOST COMPREHENSIVE SOURCE
IMS Promo.Track is a syndicated offering that measures the promotional activity of Canadian pharmaceutical companies across brands, therapeutic areas, geographies, promotional channels and key physician specialties. Promo.Track consists of three integral components: the detailing report, journal report and visual library.
GLOBAL ALIGNMENT AND UNMATCHED ACCURACY
Promo.Track provides the most accurate measure of promotional activities and provides global alignment for clients by:
• Employing IMS analytical rigor
• Using internationally consistent measures for local and headquarter use
• Reporting key promotional channels regionally and nationally
• Leveraging an unparalleled panel of key physicians
MEASURE SHARE-OF-EFFORT
By reporting on a comprehensive list of promotional channels Promo.Track allows companies to evaluate their current promotional strategy in light of competitive practices, share-of-effort, message recall and sales generated.
STRATEGIC PLANNING
With feedback that puts efforts into a broader context, companies can refine promotional strategies, resource allocation and message platform for maximum impact and return on promotional investments.
• Analyze level of personal selling activity (calls, details, minutes and dollars) for new and established products
• Track representative performance over time and against the competition on measures such as doctor coverage and penetration, messaging, impact on prescribing intentions and detail satisfaction ratings
• Compare the amount of time spent for product discussions within a competitive market place
• Evaluate and compare sampling activities
• Evaluate co-marketing activity
COMPETITIVE POSITIONING
Benchmark efforts and results against the competition and put your brand’s share-of-effort into perspective.
• Learn how competitors are allocating resources across regions, channels, brands and specialties
• Identify which brands are most critical to the competition
• Understand the effectiveness of competitive efforts
IMS Promo.TrackMEASURING PROMOTIONAL EFFORT
The most complete source for measuring, tracking and benchmarking Canadian promotional activities.
• Estimate the number of deployed sales representatives among the competition by brand and how they approach prescribers
• Assess competitive spending pattern changes over a brand’s lifecycle
PROMO.TRACK DETAIL
The Promo.Track Detail Report monitors the volume, type and variety of promotional efforts observed in the market by capturing feedback from a continually reporting panel of physicians. Each month hundreds of office-based physicians, stratified by region and specialty, record the details of promotions received. This information is coded and the results are projected to provide a national estimate to allow companies to consistently track and measure activities over time and across geographies including:
• Channel investment by: sales calls, samples, e-detailing, CHE meetings and events
• Percent change from the previous year
• The number and duration of details
• The number of samples left including size, dosage strength and form
• The use of sales materials
• Index of physician satisfaction with representatives
• Prescribing habits and intentions before and after a detail
The Promo.Track Detail Report is available monthly, quarterly or semi-annually via IMSight.
PROMO.TRACK JOURNAL
Bundled together with Promo.Track, the Journal Report provides advertising spending information through a monthly audit of over 50 journals representing virtually all medical publications in Canada, including general practice, specialty, pharmacy and nursing journals.
The Journal enables companies to determine competitive journal expenditure, measure the volume of product advertising in specific journals and analyze the size of new product advertising campaigns.
Journal summaries for ethical products include:
• Journal ads by company: date of appearance, journal, art-work process, total pages and costs for the month
• Journal expenditures including: ad pages per company, product and therapeutic class over the preceding twelve months
• A ranking of leading products and therapeutic classes by journal expenditures
The Promo.Track Journal Report is published monthly in PDF format and is available on CD-ROM or through IMSight.
PROMO.TRACK VISUAL LIBRARY
The Promo.Track Visual Library includes a compilation, by therapeutic class of all ads appearing in English and French-Canadian medical publications.
The Promo.Track Visual Library is published bi-monthly and is available on CD-ROM only.
Promo.Track is part of IMS Promo.360™, an integrated and comprehensive suite of services that helps market research and brand teams optimize promotional efforts. With a combination of powerful analytics and insightful consulting IMS can help companies build a prospective view of their brand’s performance. Measure the impact of your promotional campaigns. Make changes mid-stream. And achieve greater results.
