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07/06/22 Innovation – Processes &Tools A Two-Day Workshop Session 2A: Making Innovation Work I
| Date post: | 22-Jan-2015 |
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2. Program Overview
17/10/11 3. Framework for the Practice of Innovation
17/10/11 4Ms:Methods, Money, Manpower, Mindspace 4. 17/10/11 The 5 Disciplines of Innovation The Definition of Innovation A relentless focus on the creation and delivery ofnew customer value to the marketplace within a framework of business viability 5. 7 Rules of Innovation 17/10/11 Source: Making Innovation Work (Davila, Epstein, Shelton) 6. 17/10/11 The 7 Rules of Innovation Rule 1Exert strong leadership on portfoliodecisions and encourage significantvalue creation. Source: Making Innovation Work (Davila, Epstein, Shelton) 7. 17/10/11 The 7 Rules of Innovation Rule 2Integrate innovation intothe company's basicbusiness mentality.Make it a corecompetency. Source: Making Innovation Work (Davila, Epstein, Shelton) 8. 17/10/11 The 7 Rules of Innovation Rule 3Align the amount and type ofinnovation to the company'sbusiness. Select a "play to win" or a"play not to lose" innovationstrategy. Source: Making Innovation Work (Davila, Epstein, Shelton) 9. 17/10/11 The 7 Rules of Innovation Rule 4Manage the natural tensionbetween creativity and valuecapture so that the companygenerates successful newideas while gaining themaximum return on itsinvestment. Source: Making Innovation Work (Davila, Epstein, Shelton) 10. 17/10/11 Neutralize organizationalantibodies that kill off good ideasbecause they're different fromthe status quo. The 7 Rules of Innovation Rule 5Source: Making Innovation Work (Davila, Epstein, Shelton) 11. 17/10/11 Recognize that the fundamental building blocksof innovation are networks that include peopleand knowledge -- both inside and outside thecompany boundaries. The 7 Rules of Innovation Rule 6 12. 17/10/11 Create the right metrics and incentives to foster innovation. The 7 Rules of Innovation Rule 7 13. 17/10/11 7 Rulesof Innovation Source: Making Innovation Work (Davila, Epstein, Shelton) 2 1 3 5 7 4 6 1. Strong Leadership 2. Integrate into Business Model 3. Align Type & Amount 4. Manage the Tension 5. Netralize Antibodies 6. Recognize Networks 7. Metrics & Incentives 14. Making Innovation Work
17/10/11 Source: Making Innovation Work (Davila, Epstein, Shelton) 15. Innovation Processes &Tools
17/10/11 16. 17/10/11 Making Innovation Work To manage change successfully, we can look for ways to apply3 levers of business model innovation and 3 levers of technology innovation . So there are 6 levers of innovation that you can use! 17. The 6 Levers of Innovation 17/10/11 Enabling Technologies Target Customer Process Technologies Supply Chain Product and Services Value Proposition Technology Innovation Business Model Innovation Source: Making Innovation Work (Davila, Epstein, Shelton) 18. 17/10/11 Making Innovation Work Source: Making Innovation Work (Davila, Epstein, Shelton) Nano - a car for Rs. 1 lakh Business Model Innovation Value Proposition 19. 17/10/11 Making Innovation Work Source: Making Innovation Work (Davila, Epstein, Shelton) Delivering a pizza in under 30 minutes Business Model Innovation Supply Chain 20. 17/10/11 Making Innovation Work Source: Making Innovation Work (Davila, Epstein, Shelton) Scooter for women Business Model Innovation Target Customer 21. 17/10/11 Making Innovation Work Camera on a cellphone Technology Innovation Source: Making Innovation Work (Davila, Epstein, Shelton) Product and Services 22. 17/10/11 Making Innovation Work ATMs for cash paymentTechnology Innovation Source: Making Innovation Work (Davila, Epstein, Shelton) Process Technology 23. 17/10/11 Making Innovation Work Email delivery platforms Technology Innovation Source: Making Innovation Work (Davila, Epstein, Shelton) Enabling technology 24. Making Innovation Work
17/10/11 Source: Making Innovation Work (Davila, Epstein, Shelton) 5. Process TechnogiesATMs for cash payment4. Product or serviceCamera on a cellphone 3. Target CustomerScooter for women 2. Supply ChainDelivering a pizza in under 30 minutes 1. Value PropositionNano - a car for Rs. 1 lakh Business Model Innovation Technology Innovation 25. The 6 Levers of Innovation 17/10/11 Enabling Technologies Target Customer Process Technologies Supply Chain Product and Services Value Proposition Technology Innovation Business Model Innovation Source: Making Innovation Work (Davila, Epstein, Shelton) 26. 17/10/11 Making Innovation Work There are essentially 4 types of innovationIncremental Semi-Radical (2) Radical With business or technology innovation, they form a 2 X 2 matrix! 27. 17/10/11 Semi-Radical Little change: T Major change: BM Source: Making Innovation Work (Davila, Epstein, Shelton) The Innovation Framework: 4 types of innovation are possible Making Innovation Work Technology Innovation Business Model Innovation Semi-Radical Little change: BM Major change: T Radical Major change: T Major change: BM Incremental Little change: T Little change: BM 28. Making Innovation Work 17/10/11 Source: Making Innovation Work (Davila, Epstein, Shelton) Incremental innovations are a way to squeeze out as much value as possible from existing products or services without making significant changes or major investments. Cell-phones (Nokia etc) constantly adding features to the basic model. 29. Making Innovation Work 17/10/11 Source: Making Innovation Work (Davila, Epstein, Shelton) Semi-radical innovation involves substantial change to either the business model or technology but not to both.Shoppers Stop supermarketbusiness model applied to retailing. Major change in business model. Little change in technology. 30. Making Innovation Work 17/10/11 Source: Making Innovation Work (Davila, Epstein, Shelton) Semi-radical innovation involves substantial change to either the business model or technology but not to both.Optical disks or CDs distributed by the same market channels. Major change in technology. Little change in business model. 31. 17/10/11 Making Innovation Work Source: Making Innovation Work (Davila, Epstein, Shelton) A radical innovation is a significant change that simultaneously affects both the business model and the technology. DTH: Satellite impactingcable TV operators Pen Drives : Flash tech sold as gifts in shops 32. 17/10/11 Making Innovation Work Choose Your Innovation Strategy Is your innovation strategy play-to-win or play-not-to-lose?Play-to-win Play-not-to-lose 33. Making Innovation Work 17/10/11 Source: Making Innovation Work (Davila, Epstein, Shelton) Play-to-Win(PTW) PTW is a risky market-leading strategy that relies heavily on semi-radical or radical innovation to drive transformation and create market-changing ideas and products. iPod and iTunes redefinedthe way music was enjoyed,as well as created and distributed 34. Making Innovation Work 17/10/11 Source: Making Innovation Work (Davila, Epstein, Shelton) Play-Not-to-Lose(PNTL) PNTL is a safer strategy that includes more incremental innovation in the portfolio than a PTW strategy, and aims to ensure that a business can still stay in the game.Jet Airways acquired Air Saharaand renamed it as JetLite, a low- cost competitor to Kingfisher Red. 35. 17/10/11 Making Innovation Work Case Study Air Deccan 36. Making Innovation Work 17/10/11 Source: Making Innovation Work (Davila, Epstein, Shelton) Choose Your Strategy Air Deccan Case Study I Q1. What type of innovation was Air Deccan using? Q2. What was Air Deccans strategy? Play-to-Win or Play-Not-to-Lose? Q3. Was this strategy successful as an innovative business model? Q4. How does this case relate to innovation in Tata Motors? 37. Making Innovation Work 17/10/11 Source: Making Innovation Work (Davila, Epstein, Shelton) Choose Your Strategy Air Deccan Case Study II Q1. What were the factors that led to Air Deccan becoming part of the UB Groups up-market Kingfisher brand? Q2. What is Air Deccans strategy now? Play-to-Win or Play-Not-to-Lose? 38. Making Innovation Work 17/10/11 Source: Making Innovation Work (Davila, Epstein, Shelton) Choose Your Strategy Air Deccan Case Study Q3. Which of these factors impacted Air Deccan most?Internal Factors External Factors
39. Making Innovation Work
17/10/11 Source: Making Innovation Work (Davila, Epstein, Shelton) 40. The 6 Levers of Innovation 17/10/11 Enabling Technologies Target Customer Process Technologies Supply Chain Product and Services Value Proposition Technology Innovation Business Model Innovation Source: Making Innovation Work (Davila, Epstein, Shelton) 41. 17/10/11 Semi-Radical Little change: T Major change: BM Source: Making Innovation Work (Davila, Epstein, Shelton) The Innovation Matrix Making Innovation Work Technology Innovation Business Model Innovation Semi-Radical Little change: BM Major change: T Radical Major change: T Major change: BM Incremental Little change: T Little change: BM 42. 17/10/11 Making Innovation Work Is your innovation strategy play-to-win or play-not-to-lose?Play-to-win Play-not-to-lose 43. 17/10/11 Making Innovation Work Choose Your Strategy Is your innovation strategy play-to-win or play-not-to-lose?How do you manage your strategy? Air Deccan case
44. Framework for the Practice of Innovation
17/10/11 4Ms:Methods, Money, Manpower, Mindspace 45. 17/10/11 The 5 Disciplines of Innovation The Definition of Innovation A relentless focus on the creation and delivery ofnew customer value to the marketplace within a framework of business viability 46. Program Overview
17/10/11 47. 17/10/11 Making Innovation Work System for e-ticket printing Technology Innovation Source: Making Innovation Work (Davila, Epstein, Shelton) Process technology 48. 17/10/11 Making Innovation Work Fail early to succeed faster! Source: Making Innovation Work (Davila, Epstein, Shelton)
