13
Social Media PlatformsFacebookTwitterLinkedInInstagramYoutubeTumblr/Blogs/Google+
Social Media as a Communication Tool 1) Have a online presence2) Keep that presence updated3) Make connections that count4) Share and Create Relevant Content5) Be Consistent
Effectively ExecuteHootSuite (www.hoosuite.com) App/PCFacebook SchedulerTakeOff App (Twitter and Instagram)Facebook Page Manager App Facebook SchedulerLinkedIn/Twitter/Instagram/Youtube/Blog/Google+ Apps
TrackingFacebook InsightsHashtags #Twitter InsightsSocial Media views, shares
How to Find Your Community Online
Search: Facebook GroupsTwitter and Instagram: #HashtagsLinkedIn Search Youtube Search
Share Your Online Presence Offline
Attract Followers via AdsSocial Media Ad Friendly:FacebookTwitterLinkedIn
Advantages of Social Media Ads
Targeted-age/gender/geographicCost effective-$1-$100’sTimely-scheduled/started and stopped easily
Photos-6 per ad (Facebook)Boost A Post Schedule
Social Media
DoCreate a PlanInteract in Social Media GroupsTell a Story!Cross MarketProceed with CautionLook for Best PracticesHave a Social Media Policy
Don’t Be too self promotionalLeave it up to one person to control Social MediaShare an out of date or not completed Profile/PagePost the same message over and overAvoid Social MediaDon’t Ignore Comments/MessagesDon’t overshare/post status after status
Questions?Connect with Me!Facebook:/marketingwvTwitter: @marketingwvLinkedIn:Kristin Meeks
