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In a World of "Not Provided" - Keyword Research & Analytics

Date post: 23-Aug-2014
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SMX Advanced 2014 Session #SMX #12A - Keyword Research On ‘Roids! Advanced Workarounds For Vanishing Keyword Data - In A World Of "Not Provided" - Keyword Research And Analytics By Chris Silver Smith @Si1Very Of Argent Media Read more from Chris Silver Smith at http://searchengineland.com
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Chris Silver Smith @si1very President & Strategist, Argent Media
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  • @ArgentMedia Copyright 2014 @si1very Chris Silver Smith @si1very President & Strategist, Argent Media
  • @ArgentMedia Copyright 2014 @si1very #smx #12A 2 Founded Argent Media search marketing agency providing SEO, Social Media Optimization & Online Reputation Management Chris Silver Smith has provided consulting for Fortune 500 and Internet Retailer 500 brands Former SEO & Head of Tech Dept. for Verizons Superpages.com 2 Patents Granted & 3 Patents Pending for Search & Display Tech. Columnist at SearchEngineLand.com Advisory Board Member for FindLaw (a Thomson Reuters company) and Universal Business Listing (UBL)
  • @ArgentMedia Copyright 2014 @si1very #smx #12A 3
  • @ArgentMedia Copyright 2014 @si1very #smx #12A 4 Keyword Data from Google Declined Beginning 2011 No Correlation to Visits Referred from GoogleKeywords Provided for Last 90 Days via Webmaster Tools (Only Top 2,000 Queries)
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  • @ArgentMedia Copyright 2014 @si1very #smx #12A 6@ArgentMedia Copyright 2014 @si1very #smx #12A 6
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  • @ArgentMedia Copyright 2014 @si1very #smx #12A 12@ArgentMedia Copyright 2014 @si1very #smx #12A 12
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  • @ArgentMedia Copyright 2014 @si1very #smx #12A 17 1 2 3 4 5 Visits to Dillards 4,917,432 Upstream Clicks Google to Dillards 37.55% Organic Search Clicks to Dillards: formal dresses 0.33%x 1,846,496 # Search Clicks/Visits to Dillards from Google Google Search Engine Share for Dillards 71.82%x 0.24% % of Google Search Clicks to Dillards for formal dresses x = 4,432 Clicks/Visits to Dillards from Google for formal dresses 1 2 3 4 5 4.3 K clicks/mo 3.7 K clicks/mo 2.9 K clicks/mo 2.0 K clicks/mo 1.1 K clicks/mo
  • @ArgentMedia Copyright 2014 @si1very #smx #12A 18 Probably the largest consumer data source available; 5 to 10 million users! Mixture of ISP data & opt-in panel data = ACTUAL USAGE DATA Not Estimated/Projected! Opt-in panel allows detection of queries prior to encryption! Rolling three years of historical data; Data quality audited annually by PricewaterhouseCoopers; Valuable for competitive intelligence whats working for competition?
  • @ArgentMedia Copyright 2014 @si1very #smx #12A 19 Definite limits on the breadth of data. Only top 50,000 keyword phrases tracked each reporting period; Not all websites tracked in the data many smaller sites fall below a threshold and are not stored in the database. Some inflexibility in only having different fixed date ranges available in reports 4 weeks vs. monthly, etc. Quantitative values inconveniently obscured by % share units and clicks vs visits; Prohibitive cost Its an undercount of all U.S. internet usage. Less data from universities, government, large corporations, etc.
  • @ArgentMedia Copyright 2014 @si1very #smx #12A 20 [email protected] twitter.com/si1very twitter.com/ArgentMedia ArgentMedia.com Search Engines are complex. Get qualified help.

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