SMX Advanced 2014 Session #SMX #12A - Keyword Research On ‘Roids! Advanced Workarounds For Vanishing Keyword Data - In A World Of "Not Provided" - Keyword Research And Analytics By Chris Silver Smith @Si1Very Of Argent Media Read more from Chris Silver Smith at http://searchengineland.com
Chris Silver Smith @si1very President & Strategist, Argent Media
Transcript
@ArgentMedia Copyright 2014 @si1very Chris Silver Smith
@si1very President & Strategist, Argent Media
@ArgentMedia Copyright 2014 @si1very #smx #12A 2 Founded Argent
Media search marketing agency providing SEO, Social Media
Optimization & Online Reputation Management Chris Silver Smith
has provided consulting for Fortune 500 and Internet Retailer 500
brands Former SEO & Head of Tech Dept. for Verizons
Superpages.com 2 Patents Granted & 3 Patents Pending for Search
& Display Tech. Columnist at SearchEngineLand.com Advisory
Board Member for FindLaw (a Thomson Reuters company) and Universal
Business Listing (UBL)
@ArgentMedia Copyright 2014 @si1very #smx #12A 3
@ArgentMedia Copyright 2014 @si1very #smx #12A 4 Keyword Data
from Google Declined Beginning 2011 No Correlation to Visits
Referred from GoogleKeywords Provided for Last 90 Days via
Webmaster Tools (Only Top 2,000 Queries)
@ArgentMedia Copyright 2014 @si1very #smx #12A 17 1 2 3 4 5
Visits to Dillards 4,917,432 Upstream Clicks Google to Dillards
37.55% Organic Search Clicks to Dillards: formal dresses 0.33%x
1,846,496 # Search Clicks/Visits to Dillards from Google Google
Search Engine Share for Dillards 71.82%x 0.24% % of Google Search
Clicks to Dillards for formal dresses x = 4,432 Clicks/Visits to
Dillards from Google for formal dresses 1 2 3 4 5 4.3 K clicks/mo
3.7 K clicks/mo 2.9 K clicks/mo 2.0 K clicks/mo 1.1 K
clicks/mo
@ArgentMedia Copyright 2014 @si1very #smx #12A 18 Probably the
largest consumer data source available; 5 to 10 million users!
Mixture of ISP data & opt-in panel data = ACTUAL USAGE DATA Not
Estimated/Projected! Opt-in panel allows detection of queries prior
to encryption! Rolling three years of historical data; Data quality
audited annually by PricewaterhouseCoopers; Valuable for
competitive intelligence whats working for competition?
@ArgentMedia Copyright 2014 @si1very #smx #12A 19 Definite
limits on the breadth of data. Only top 50,000 keyword phrases
tracked each reporting period; Not all websites tracked in the data
many smaller sites fall below a threshold and are not stored in the
database. Some inflexibility in only having different fixed date
ranges available in reports 4 weeks vs. monthly, etc. Quantitative
values inconveniently obscured by % share units and clicks vs
visits; Prohibitive cost Its an undercount of all U.S. internet
usage. Less data from universities, government, large corporations,
etc.
@ArgentMedia Copyright 2014 @si1very #smx #12A 20
[email protected] twitter.com/si1very twitter.com/ArgentMedia
ArgentMedia.com Search Engines are complex. Get qualified
help.