In-Building Solutions – Evaluating Industry Options

COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

IN-BUILDING SOLUTIONS – EVALUATING INDUSTRY OPTIONSMike Schabel – Vice President, Alcatel-Lucent Small Cells Business DivisionJune 2014


2


THE LAW OF 80 PERCENT

80%MOBILE DATA TRAFFIC GROWTH IN 2014*

80%MOBILE USAGE OCCURING IN-BUILDING*

80%WLAN INSTALLATIONS AT RISK OF NOT BEING ABLE TO HANDLE TRAFFIC LOADS**

EXPLODING TRAFFIC NOT BEING ADEQUATLY SERVICED WHERE IT IS CONSUMED

* ABI Research, “In-building Wireless”** Gartner Symposium, Gartner Research VP Paul DeBeasi


3


IN-BUILDING MARKET OPPORTUNITY

$4.3B 2014 IN-BUILDING MARKET OPPORTUNITY*

$8.5B2019 IN-BUILDING MARKET OPPORTUNITY*

<10%PENETRATION OF INDOOR ENVIRONMENTS TODAY

LARGE AND UNTAPPED IN-BUILDING MARKET OPPORTUNITY FOR MOBILE OPERATORS TO SERVICE

* ABI Research, “In-building Wireless”


4


THE MARKET SHIFT FROM COVERAGE TO CAPACITY

40%OF TOTAL SPEND WILL BE IN PRIVATE AND ENTERPRISE SPACES WHERE SMALL CELLS ARE THE BEST CHOICE.

1-5 YRS AS USER DEMAND FOR DATA GROWS, DECISION CRITERIA WILL SHIFT FROM COVERAGE TO CAPACITY.

BASIC COVERAGE DOMINATES TODAY’S DECISION CRITERIA, BUT GROWING USER DEMAND WILL SHIFT OPERATOR FOCUS TO PROVIDING CAPACITY

CAPACITYCOVERAGE


5


IN-BUILDING REQUIREMENTS

20%

31%14%

14%

11%11%DISTRIBUTION OF US

FOOTPRINt

73%

22%3% 2% 1% 0%

Distribution of US buildings

<10,000 ft2 10,000 – 50,000 ft250,000 – 100,000 ft2100,000 – 200,000 ft2200,000 – 500,000 ft2>500,000 ft2

VENUE SIZE:

REQUIREMENTS:

• Scalable coverage and capacity

• Simple installation

• Unified communications

• IP-PBX & mobility to the wireless network

• BYOD with corporate intranet

• “Proximity” based services

• Value added services

• Application development tools

• Neutral Host

• Compelling ROISource: Bell Labs modeling based on data from Energy Information Administration, Office of Energy Markets and End Use, Form EIA-871A of the Commercial Buildings Energy Consumption Survey


6


WHAT’S HOLDING BACK THE IN-BUILDING CELLULAR MARKET1) ENTERPRISE

• Poor coverage = responsibility of Wireless Operators

• Voice & data are viewed as commodities

• Wi-Fi widely deployed and “does what’s required”… today

• Wi-Fi vendors and Enterprise System Integrators are trusted partners

• Lack Integration into the IT application infrastructure as part of the reference architecture


7


WHAT’S HOLDING BACK THE IN-BUILDING CELLULAR MARKET2) MOBILE OPERATOR

• Getting into the building for deployment and support is non-trivial for many wireless operators

• Environment is challenging for RF design

• ROI beyond churn control

• Protecting the security of the wireless network while serving private enterprise networks

• Achieving macro-like performance in every deployment: getting better but remains challenging


8


WHAT’S HOLDING BACK THE IN-BUILDING CELLULAR MARKET3) CONFUSING TECHNOLOGY CHOICES


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SIMPLIFYING THE SOLUTIONBASIC BUILDING BLOCKS FOR ALL INDOOR WIRELESS

Baseband unit Radio head AntennaPacket core

Ethernet CPRI RF

DIFFERENT COMBINATIONS OF THE BASIC BUILDING BLOCKS LEADS TO DIFFERENT BENEFITS/CHALLENGES

…plus various Security, Port Aggregation, Protocol Conversion, and Application Gateways


10


IN-BUILDING CELLULAR ADDRESSED BY THREE ARCHITECTURESINNOVATE AROUND THE SAME BASIC BUILDING BLOCKS

BASEBAND UNIT

RADIO HEAD ANTENNA IN-BUILDING CABLING

Distributed ANTENNA Systems (DAS)

Centralized Centralized DistributedAnalog RF or Digitized RF (dedicated)

Distributed RADIO Systems (“DRS”)

CentralizedDistributed as integrated

modules CPRI (dedicated)

Distributed BASEBAND (Small Cells)

Distributed as integrated modules Ethernet (shared)


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COMBINING THE BUILDING BLOCKS IN DIFFERENT WAYS LEADS TO DIFFERENT PROS/CONS

BENEFIT CHALLENGE

DAS• Neutral host• Coverage• Well understood technology

• Requires dedicated backhaul• Capacity limited by backhaul• High TCO (cooling and space)

DRS(not yet common)

• Very high capacity system (e.g. stadiums)• Early example of Cloud RAN

architectures

• Not neutral host• Needs “unlimited” backhaul

Small cells

• Easy to scale capacity• Shared backhaul• Cost effective for capacity

and some coverage

• RF Interference management• Not neutral host• New technology

(proving KPIs and new processes)


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IN-BUILDING SEGMENTATIONSELECTING THE RIGHT SOLUTION

• Public spaces (with no operator differentiation)

• Sponsored public spaces (allow operator differentiation)

• Private and Enterprise spaces

Shopping Train

Hospital Building(factory)

Airport

Bank Regional headquarter

s

Restaurant

Retail store front Stadium


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IN-BUILDING CELLULAR GUIDELINEDRAFT

Venue Category

Focus

Solution

DAS

DRS

Smal

l Cel

ls

DAS

DRS

Smal

l Cel

ls

DAS

DRS

Smal

l Cel

ls

DAS

DRS

Smal

l Cel

ls

DAS

DRS

Smal

l Cel

ls

DAS

DRS

Smal

l Cel

ls

1,000,000 to 3,000,000 square feet

500,000 to 1,000,000 square feet

250,000 to 500,000 square feet




<10,000 square feet

2017/ 2018

Capacity

Size

Public Space (Strong

Neutral Host

Requirement – No

Vendor Differentiation)

Sponsored Public Space

(Vendor Differentiation

Allowed)

Private Enterprise

Space or Other Mono-

Vendor Deployment

Allowed

2014/ 2015

Coverage

2017/ 2018

Capacity

2014/ 2015

Coverage

2017/ 2018

Capacity

2014/ 2015

Coverage

Caveat:Innovations change color coding

Solution readily exists

www.alcatel-lucent.com/solutions/in-buildingfor available whitepaper

Solution may exist but with some technical constraints

Solution is an unlikely fit

http://www.alcatel-lucent.com/solutions/in-building

http://www.alcatel-lucent.com/solutions/in-building


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IN-BUILDING CELLULAR: WRAPPING IT UP

LET’S BE CAREFUL NOT TO CONFUSE THE MARKET AS WE INNOVATE

EXTRAORDINARY OPPORTUNITY, BUT A VERY LARGE SET OF USE CASES WITH CHALLENGES FOR THE VENUE, THE WIRELESS OPERATORS, AND THE INFRASTRUCTURE VENDORS

EACH ARCHITECTURE HAS DEBATABLE PROS/CONS, BUT WE BELIEVE THERE WILL BE CO-EXISTENCE OF THE ARCHITECTURES AS EACH EVOLVES

1NETWORK

3BASIC

ARCHITECTURES

80%

COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

Date post:	25-Jul-2015
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In-Building Solutions – Evaluating Industry Options

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