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MBA in Global Luxury Brand Management
MBAin Global Luxury Brand Management
FOUR EXCLUSIVE COURSESFROM SUP DE LUXE
PaRIS
LUXURY BaCHELOR’S DEGREE
SPECIaLIZED MBaLuxury Brand Marketing
and International Management
MBa in Global Luxury Brand Management
GEnEVa
MBa in Luxury Business Development
STRaTEGY COMMITTEE
nathalie BaderHead of the Clarins brand, Clarins Group
nicolas BosChair and CEO, Van Cleef & arpels
Michel GutenPresident of the Higher Institute of Luxury Marketing
Vice-president of the Champs-Elysées CommitteeFormer Vice-president of Cartier
Former Chairman of Lancel
Thibaut de la RivièreDirector of the Higher Institute of Luxury Marketing
Laurence nicolasChair of Dior Horlogerie
Sonia PerrinCommunications and Development Director, Cartier Foundation
Stanislas de QuercizeCEO, Cartier Worldwide
Chantal RoosFounding CEO of CREa and Dear Rose Perfumes
Chantal ThomassFashion designer
nathalie VrankenVice-President, Vranken-Pommery Monopole
“Constantly delivering surprise and amazement whilst remaining faithful to your identity and story;
managing to be both compelling and different;
positioning a brand in a constantly changing world...
For 26 years now, the Higher Institute of Luxury Marketing has been teaching students how to take up challenges like these.”
Thibaut de La RivièreInstitut Supérieur de Marketing du Luxe
Director
26 YEARS OF SUCCESS SERVING LUXURY BRANDS
Since 1990, Sup de Luxe (founded by the Cartier Chair) has been supporting Luxury brands by training their future employees and managers.With its network of 2,000 graduates of all nationalities heading up luxury brands or working for businesses in the sector worldwide, Sup de Luxe tops international rankings. Run by senior executives from leading brands, Sup de Luxe offers a wealth of opportunities for contact with the sector’s professio-nals, including interviews, sponsorships, internships, lectures and study trips. Sup de Luxe graduates become a part of a network that will provide them with support throughout their career.
BESPOKE COURSES
The courses offered by Sup de Luxe are all developed in close collaboration with companies in the luxury sector. Courses are reassessed and adjusted in line with prevailing economic and strategic issues – and those of the future.
The MBA in Global Luxury Brand Management has been developed to highlight the 25th anniversary of the first Sup de Luxe programme created in 1990.It was only natural that after having been the pioneer in Luxury Management and Marketing Training, Sup de Luxe should have the opportunity to create this new programme, full time, in English.
Compared to other existing programmes, this one aims to be markedly different:
1. Rather than being a “Marketing programme, it is a “Global” Luxury programme, training students in General Management and for all activities needed to succeed in this field: Business Policy, Control and Financial matters, as well as Logistics and Supply Chain, to train candidates to become, in the medium and long term, General Managers of Luxury subsidiaries in major strategic countries.
2. It puts emphasis on the Management of Creation and on the Creative Team, as we believe this is a very important element for a brand to stand out and provide interesting and outstanding products, objects and services.
3. It develops special skills in social media and digital marketing.
4. It seeks to stand out as the best available training in Luxury Retailing and Luxury Merchandising.
In addition to this specific content, this new programme in Global Luxury Management is further enhanced by it being as a Sup de Luxe venture: a school and an environment which can be defined as follows:
1. The largest group of MBA in Luxury graduates, now with some 2000 alumni, most of them working for international luxury companies.
2. A special emphasis on a close and productive relationship with the luxury industry in general and the major firms of the sector in particular.
With a class limited to a reasonably small number of students with international potential, this new programme on Global Luxury Management expects to become a source of high-potential profiles for luxury companies: enabling them to find gra-duates ready to start in selling, retailing, digital marketing or similar jobs and develop a long-term career in their firm. It also aims to become crossroads of international knowledge and interaction relating to world of luxury.
JOB DESCRIPtION
This programme provides a global, comprehensive approach to the luxury sector.Students will be prepared to become country managers, marketing development managers or support managers, in key areas. In addition, they will learn to be flexible enough to start their career in sales, marketing or merchandising jobs.
Their major fields of expertise will include:
Digital and one-to-one MarketingRetailing, Merchandising and Visual MerchandisingSales, and more particularly, the development and management of international networksDevelopment and Applied MarketingSupply Chain and LogisticsProcurementGlobal Management
They will be prepared for jobs in the following sectors:
Fashion and AccessoriesJewellery and WatchesPerfumes and CosmeticsWine and SpiritsHotel and Hospitality ManagementTourism and upscale TravelOther sectors in which the concept of “Trading up” is a source of development and profitability.
When students graduate from this programme, they will be ready for a fully interna-tional career.
APPLICAtIONS
The Sup de Luxe programme in Global Luxury Brand Management is designed for the following profiles:Graduate students with a degree from a recognized University with good grades and overall performances (Bachelor, Masters or Engineering Programmes),At least 3 years meaningful business experience (exceptions may be made in special cases)Young professionals seeking to accelerate their career path.
Candidates should fill out the application form, and attach a photo and CV.One or two letters of recommendation may be attached to the application file.One the file is received and selected, a jury will carefully review it and interview selected candidates during a face-to-face meeting or via an electronic link.Files must be accompanied by an application fee of €200.Tuition fees for the full programme amount to €26,000 (September 2016-July 2017)
In-depth expertise in business management
Accounting control, reporting and budgetingCorporate financial managementGlobal international strategyGlobal business policy
Luxury marketing management
Consumer analysis and consumer behaviour; market researchProduct policy and managementBrand managementInternational distribution systemsCommunication and advertisingSocial networks and digital marketing
Management of creation
Basic retailing economics and managementStore location and concept developmentMerchandising and visual merchandising
Managing creative aspects
Art management and its particularitiesManaging design and the creative teamProduct and communication design
Luxury talent management
Organizational developmentTalent managementExecutive career in luxury
Manufacturing, supply chain and procurement. Logistics.
Worldwide procurement sourcingQuality managementLogistics, supply chain and planning processes
Legal issues in Luxury
Brand registration and intellectual property. Contract negociation and follow-up
Sectoral analysis
Perfumes and cosmeticsJewellery and watchesFashion managementWine and spiritsHospitality managementThe challenges of the Chinese marketOpportunities in the other energy marketsThe place of the other BRICS markets
tO DEVELOP A CAREER IN thE LUXURY FIELD wIth thE BESt POSSIBLE BACKGROUND
This programme prepares students for management jobs through in-depth study of production, logistics and control, with an emphasis on financial strategies and global management.Comprehensive training in marketing and brand management is provided, with a special emphasis on social media. There is a particular focus on retailing, merchan-dising and on-line selling. The programme equips students with the skills needed for a successful luxury career. It is a full-time, English-only programme which starts in September 2016, with graduation in July 2017.
Academic programme contentA full range a teaching methods, including pro-active and internet systems, will be used, but the majority of the courses will be based on the business case method.An in-depth analysis of a real business situation (a team project presented to a luxury company) will conclude the programme.
A POwERFUL NEtwORK AND AN UNRIVALLED,
wORLDwIDE ADDRESS BOOK
For over 26 years, bosses and other leading figures from the luxury sector have been coming to meet up with students. These figureheads in luxury, communication and culture are Sup de Luxe’s keynote contributors, referred to as ‘Grands Témoins’. In all, over 1000 Grands Témoins have helped enrich students’ knowledge and un-derstanding of the world of luxury.A detailed list of these figures can be found in the Grands Témoins section on www.supdeluxe.com
© Sup de Luxe 2015 / Graphic design : Laurent Gourdien / Printing : Burlet Graphics / Photo © ArtMari, ChameleonsEye, Anna Ismagilova, Morphart Creation, Photobank gallery, pio3, Thorsten Schmitt, wacomka @ Shutterstock ; aloha2014, Lotharingia @ Fotolia
ArmaniAudemars PiguetBaccaratBalenciagaBallyBalmainBaume et Mercier Bell & RossBerlutiBlancpain BonpointBoucheronBreguet Breitling BulgariBurberryCacharelCartierCélineChanelChaumetChloéChopardChristian LacroixChristian LouboutinChristofleColetteCourrègesDe BeersDieselDiorDolce & GabbanaDunhillEscadaFaçonnableFauchon
FendiFerrariFrancesco SmaltoFred JoaillierGirard-Perregaux GivenchyGoyardGucciGuerlainGuy LarocheHarrodsHarry WinstonHediardHermèsHôtel George VHôtel RitzHugo BossInès de la FressangeIsabel MarantIWC Jaeger-LeCoultre Jean Charles de CastelbajacJean-Paul GaultierJimmy ChooKarl LagerfeldKenzoLacosteLaduréeLaliqueLancelLancômeLange & Söhne LanvinLe Bon MarchéLenôtreLes Galeries Lafayette
LoeweLongchampLouis VuittonMarc JacobsMariage FrèresMauboussinMellerio dit MellersMichael KorsMontblancNespressoNina RicciOmegaPaco RabannePaneraiPatek PhilippePiagetPommeryPorschePradaPrintempsRalph LaurenRepettoRichard MilleRobert ClergerieRolex Saint LaurentSelfridgesShiseidoSonia RykielSwarovskiThierry MuglerTod’sVacheron ConstantinVan Cleef & ArpelsZadig & VoltaireZenith
REFERENCES*
*Sup de Luxe wishes to thank all the brands that have contributed to its success over the past 25 years.
“Luxury,
a passion,a profession,a network.”
alain Dominique Perrin Member of the Board, Richemont Group
