DesignThinkers offers the In-house Training

Service Design Thinking:Learning by Doing

During the training we will answer the following questions:

> How can we use Service Design methods and tools to build sustainable relationships with customers?

> How can we design and operate services or product-service systems to become a stronger and more competitive brand?

We offer two levels: > Foundation course > Practitioners course

We will practice tools and methods like Context Mapping, Value Network Mapping & Analysis, Customer Journey Mapping, Prototyping, Roadmapping, Blueprinting, Business Modelling, Culture Scan, Incentive Scan, Service Innovation Canvas...etc.

DesignThinkers is one of the co-authors of ’This is Service Design Thinking’. As part of the Training we can use the book as a source of knowledge and inspiration during and after the training. The book can be ordered and delivered through us before the training or is handed out on the first day of the training.

This hands-on training is tailor-made and can be build around a real project or challenge your organization or team is facing. The aim is to learn by doing and create real insights and solutions for your organization during the training.

The training has a flexible setup, so we can adjust it to your needs to create maximum value for your organization. We can focus the entire training on specific tools or discuss case studies or have multiple sessions.

> Basic: The Foundation Course This high energy 4 hour course will give a common level of understanding of the principles; key tools; terminology; etc. We will work in small groups on a relevant topic.

Part1 > Theory A short and interactive introduction into Service Design Thinking. What is it, where does it come from and why now? What are the challenges? What are the main 'Schools of thought’ within Service Design? What are the key cases? Where can you find more information?

Part 2 > Learning By DoingThe focus of the course will be on this hands-on part, learning by doing. The tools we will practice are:

Tools for Exploring: e.g. Context Mapping, Stakeholder Mapping, Value Network Analysis

Tools for Designing: e.g. Customer Journey Mapping, Brainstorming, Prototyping, Blueprinting

Price for the basic course starts at EUR 275,= p.p. with a minimum of 5 persons. Please contact us for prices for larger groups. The basic training takes up 4 hours and can take place at any location. We can also offer you our creative space in Amsterdam.

> Advanced: The Practitioners Course This course can be co-developed and tailor-made with the client and will focus on a real project or challenge the participants are facing.The training can take up 1, 2 or 3 days.

Part 1 > Exploring: What Is The Context?During this part we will use tools to explore the case, the bigger context, we will re-frame the question, ask WHY we do what we do, map stakeholders and discover how values flow through our value network. We will uncover and visualize existing expectations and perceptions within the company & the team. Tools: e.g. Stakeholder Mapping, Customer Journey Mapping, Value Network Mapping, Context Mapping, Value Network Analysis.

Part 2 > (Re-)Designing: What Do We Offer?During this part we will explore how to co-create real value with customers and create a unique proposition. Tools: e.g. Customer Journey Mapping, Scenario Building, Business Modelling.

Part 3 > Building & Execution: How do we do it?During this part we will explore how we will build and organize the new offering. How is the value creation supported by people, touchpoints, organisation and enableing systems? What are the organizational requirements? Culture, Enabling systems, Knowledge, Skills? We will create a comprehensive roadmap for implementation. Tools: e.g. prototyping, blueprinting, Incentive Scan, Roadmapping.

Part 4 > Reflection: What worked? What did not work?Final presentations. We will use the Service Innovation Canvas to Visualize the new concepts. What did we learn? Sharing personal experiences amongst all team members. Tools: Visualization.

Please contact us for prices for the advanced course. The course can take place at any location. We can also offer you our creative space in Amsterdam.

Who are we?

DesignThinkers is a design driven Service Innovation Agency for a New Era. We believe in the importance of creative thinking and doing, facilitating ongoing conversations and learning by doing.

Our approach: Service Design Thinking, Designing eco-systems of connected products, services, communications, organizations and environments, with people and for people to enable and support the co-creation of value.

We help organizations design Brands, Product Service Systems and Cultures of Trust. To strengthen their capability to innovate and enable the co-creation of value with all stakeholders.

We facilitate the conversation on Service Design Thinking, developing and running the Design Thinking Network with over 2700 professionals from all over the globe... and growing fast.

We are an international network with partners in Germany, U.S.A., Chile, Austria, U.K., Spain, Norway and The Netherlands.

Our goal is to create sustainable business based on a long term and human centered vision.

Our Customers.

PHILIPS, TELENOR, AEGON, VODAFONE, NOVABASE, TRYG, JMNET KOREA, UNITED NATIONS, NS & PRORAIL (DUTCH RAILWAYS), DUTCH MINISTRY OF ECONOMIC AFFAIRS, VOLKSWAGEN AG, GASUNIE, TELEGRAAF MEDIA GROUP, GRUPO COPESA, CISCO, GREENPEACE, UPC, DSM, MARE RESEARCH, CITY OF AMSTERDAM, SHELL, POSTEN, STOREBRAND, MIELE, HOLLAND BRANDING, AGENTSCHAP NL, RABOBANK, NFIA, SCHIPHOL, VELDHOVEN GROUP, AMSTERDAM INNOVATION MOTOR.

www.designthinkersgroup.comHerengracht 265, 1016 BJ Amsterdam The NetherlandsTel: +31 (0)20 471 00 70info@designthinkersgroup.comTwitter @designthinkers