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The Value of PRint Media By Ryan Thompson
The Value of PRint MediaB y R y a n T h o m p s o n
Lessons of Print.
A picture is worth 1,000 words
Print is the most trusted source of media
People return to print time & time again
Print is cost effective and delivers a high ROI
A Picture is worth 1000 words.
Visual
Clean
Effective
$Profit$
In Print We Trust.
No other source of media is as trusted by the public as print. Think about it. Radio ads barrage you with something you might not even want to listen to, frankly they are annoying. TV can be worse and explains why TiVo sell so well in Print Media inserts such as in Best Buy or in Magazines and Newspapers. *Print is 4 times as likely to be trusted than web media. This will change one day, but for now don’t buy the hype. Opinion leaders still read & trust in print.
Source: “Advertising Age - In Print We Trust.”
“News is best read in hand”
The quote comes from my father who diligently reads the news every single day. Usually he wakes up and reads his paper, but sometimes he picks it up only to read it again. Occasionally he’ll save it until my mom makes him throw it out.
The Point? People like their traditions and to read news in hand. It’s important to them, more so than a computer or television screen. Print media is the only leisure media left, you decide what to read & when to read it. It’s Freedom.
Print is Cost Effective.
Imagine if you could canvass the 18-44 year-old market of socially active affluent adults in a major American market for only $180 a week?
You can. The Onion Newspaper does just that in Milwaukee, Wisconsin.
They are just one example of a newspaper that everybody reads, everybody looks for it, every time they see the paper, they think of your ad. That is the power of Print Advertising & ROI.
