SAMSUNGBY CEDRIC BASS JR.

OVERVIEW OF THE ARTICLE

• TECHNOLOGY HAS BEEN EVOLVING AT AN EVER GREATER RATE OVER THE LAST FEW DECADES, AND TECHNOLOGICAL DIVERSIFICATION IS WIDELY CONSIDERED AS A VEHICLE OF ORGANIZATIONAL GROWTH

• IN ORDER TO MEASURE A FIRM'S TECHNOLOGICAL DIVERSIFICATION AND INNOVATION PERFORMANCE, WE USE PATENT-APPLICATION DATA, WHICH HAS SEVERAL ADVANTAGES COMPARED WITH OTHER INDICATORS, SUCH AS BEING AVAILABLE AT THE LEVEL OF THE FIRM, AND PROVIDING DETAILED INFORMATION ON THE TECHNOLOGICAL CONTENT OF A FIRM'S INNOVATION ACTIVITIES 

OVERVIEW OF THE ARTICLE CONT…

• ALTHOUGH THERE IS A GROWING LITERATURE ON TECHNOLOGICAL DIVERSIFICATION, KNOWLEDGE ON ITS INFLUENCE IS STILL INCOMPLETE, AND THE RELATED STUDIES ALSO HAVE INCONCLUSIVE FINDINGS, MOST LIKELY BECAUSE NOT ALL FIRMS HAVE A NEED OR CAPABILITIES TO DIVERSIFY THEIR TECHNOLOGICAL PORTFOLIOS

CONCEPTS/THEORIES

CONCEPTS:• GLOBALIZATION 🌍• OUTSOURCING • CLIMATE CHANGE• DEMOGRAPHICS

THEORIES:• SOCIALCULTURAL

ABOUT SAMSUNG ELECTRONICS

SOUTH KOREAN MULTINATIONAL ELECTRONICS COMPANY

FOUNDED IN 1969SAMSUNG HAS LONG BEEN A MAJOR MANUFACTURER OF ELECTRONIC COMPONENTS SUCH AS LITHIUM-ION BATTERIES, SEMICONDUCTORS, CHIPS, FLASH MEMORY AND HARD DRIVE DEVICES FOR CLIENTS SUCH AS APPLE, SONY, HTC AND NOKIA.

SAMSUNG GLOBALIZATION

• GLOBALIZATION - IS A PROCESS OF INTERACTION AND INTEGRATION AMONG THE PEOPLE, COMPANIES, AND GOVERNMENTS OF DIFFERENT NATIONS, A PROCESS DRIVEN BY INTERNATIONAL TRADE AND INVESTMENT AND AIDED BY INFORMATION TECHNOLOGY.

• SAMSUNG GLOBAL STRATEGY GROUP• DIVERSE FUNCTIONAL OPPORTUNITIES WITHIN THE COMPANY

• PROFESSIONAL DEVELOPMENT

GLOBALIZATION CONT..

• GLOBAL SAMSUNG• AT SAMSUNG GROUP, THEY UPHOLD A

BELIEF IN SHARED RESPONSIBILITY TO THEIR PEOPLE, OUR PLANET AND SOCIETY.

• DIVERSE CAREER & PROJECT• SAMSUNG GSGS MISSION IS BUILDING

GLOBAL MANAGERS TO LEAD SAMSUNG TOMORROW

• DEVELOPING INTERNATIONAL BUSINESS CAPABILITIES

• MULTI-CULTURAL ENVIRONMENTS

SAMSUNG GLOBAL STRATEGY GROUP

• HTTPS://YOUTU.BE/MI11GZTXC9Q

SAMSUNG OUTSOURCING

• SEES ADVANTAGES IN OUTSOURCING SMARTPHONES PRODUCTIONS• LOWER-END SMARTPHONES • MAXIMIZE PROFITS

EVEN THOUGH SAMSUNG OUTSOURCED, THEY STILL HOLD ITSELF AND IT’S SUPPLIERS TO THE HIGHEST OF STANDARDS.

SAMSUNG CLIMATE CHANGE

CLIMATE CHANGE IS ONE OF THE MOST SERIOUS ENVIRONMENT THREATS FACING OUR WORLD

• POLICY & GOALS• REDUCTIONS GHG EMISSIONS• REDESIGNING PACKAGING, SO THEY

CAN SHIP MORE AT ONE TIME

• ENERGY MANAGEMENT • HIGH EFFICIENCY FACILITIES • ENERGY MANAGEMENT SYSTEM• TRAINING PROGRAMS

SAMSUNG DEMOGRAPHICS

SAMSUNG SOCIALCULTUAL

SOCIAL WELFARE PROJECT

• SMALL SHARING BIGGER LOVE: SUPPORTING THE INSTITUTES WELFARE PROGRAM DEVELOPING AND OPERATION

• FRESHMAN SOCIAL WELFARE AWARD: TO SEARCH AND AWARD THE SOCIAL WELFARE PERSONNEL WHO WORK IN THE SOCIAL WELFARE AREA FOR THE CLASS OF ALIENATION

ACADEMIC/CULTURE PROJECT

• STUDENT SCIENCE SEARCH THE OLYMPIC COMPETITION: HELD DIVERSE SCIENCE COMPETITION, AWARD FOR ELEMENTARY, MIDDLE AND HIGH SCHOOL STUDENTS FOR PURPOSE OF SCIENCE EDUCATION

SAMSUNG SOCIALCULTUAL

GLOBAL INTERCHANGE PROJECT

• SAMSUNG, VIETNAM ACADEMIC INTERCHANGE PROJECT

• SAMSUNG, UNESCO EDUCATION FUND PROJECT

SOCIAL WELFARE PROJECT

• ENVIRONMENT EXPERIENCE CLASSROOM:

• HANDS ON FORESHORE AND SWAMP FOR ELEMENTARY SCHOOL STUDENTS

• INVITATION OF EMPLOYEES‘ KIDS AND THE STUDENTS OF SOCIAL WELFARE GROUPS

QUESTIONS/THOUGHTSWOULD IT BE MORE FEASIBLE TO FOCUS ON A PARTICULAR PRODUCT WITHIN THE COMPANY?

TO FOCUS ON A PARTICULAR ASPECT SUCH AS DEPARTMENT OR REGION OF THE COMPANY?

WORK CITED

BY. "THE EFFECT OF TECHNOLOGICAL DIVERSIFICATION ON ORGANIZATIONAL PERFORMANCE: AN EMPIRICAL STUDY OF S&P 500 MANUFACTURING FIRMS." THE EFFECT OF TECHNOLOGICAL DIVERSIFICATION ON ORGANIZATIONAL PERFORMANCE: AN EMPIRICAL STUDY OF S&P 500 MANUFACTURING FIRMS. N.P., N.D. WEB. 18 SEPT. 2016.

• "WELCOME TO SAMSUNG." SAMSUNG. N.P., N.D. WEB. 18 SEPT. 2016.