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What's New in Image & Video

Sharing? Melissa Beaupierre, Senior Director - CDC National Prevention Information Network (NPIN)

Tracye Poole, Health Communications and Digital Marketing Specialist Katie Mooney, Health Communications Specialist

What’s new in Image & Video Sharing Recording

Visit the In the Know: Social Media for Public Health page on CDC NPIN’s web site (www.cdcnpin.org/scripts/features/feature_itk.asp) for access to full recordings and presentation from ITK Series I & II.

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About Today’s Webcast

• Goal is to provide details on the latest updates in visual social media

• Examples from public health and private organizations

• Resources

• Answer questions

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Overview

Curate your Visuals

• It’s all about you

It’s Easier Get Good Visuals

• More options, more creativity

Create more social video

• New tools open up the possibilities

Enhance your Search

• Easier to find visuals

Why visuals work?

SocialMedia Today Reports:

• 90% of information transmitted to the brain is visual

• People consider a brand’s website design as the number one criteria for deciding credibility

• Photos are liked 2X more than text updates

• Videos are shared 12X more than links and text post combined

What’s New in Image and Video

Sharing?

Curate your Visuals

Curating Visuals

• See content personalized for you

• Display your content the way you want

• One-Stop-Shop your curation

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Pinterest Interests

Rolled out “Interests” in 2014

• New design offers a more personalized experience

• Users will easily discover relevant pins

• Bigger boxes for the pins that most interest the user

• Preview phase, and only available on desktop

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Pinterest Secret Boards

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Pinterest now has unlimited secret boards!

YouTube

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• Curate your channel

• YouTube will curate your comments

Flickr-It’s Back

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• Resurge in popularity for the channel

• 92 million users, share 1 million photos daily

• Large storage capacity

• Easy to tag images for easy search

• Join groups with like subjects or start a group (Health and Wellness)

Passionately Pink for the Cure

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• Susan G Komen Foundation

• “Wear pink, raise funds and fight breast cancer!”

• Includes 13,247 members

• 79,261 photos

• 147 discussions

Curating Visuals: What Does it Mean

for Public Health

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What’s New in Image and Video

Sharing?

It’s Easier to Get Good Visuals

Free Getty Images

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Click on embed button for the link to the code

Enhance your visuals

Enhance photos with: • Filters • Text • Overlays • Collages

Tools you can use: • Instagram • Studio • Over • Pic Stitch • Fuzel

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Rich Visuals

Interactive Infographics

• Reveal details on mouseover

• Give different coordinated views

• Pan or zoom

• Click through pages…like a book

• Let users highlight areas of interests on maps

Rich Visuals

Animated GIFS

• Images that move

• Been around since the 80’s, but now growing in popularity

• Supported by Tumblr, Google+ (Gmail) and new on Pinterest in 2014

• 1 million users see a GIF on Pinterest daily

Good Visuals: What Does it Mean

for Public Health

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What’s New in Image and Video

Sharing?

Create More Social Video

Incorporating Video

• Video is growing in popularity

• Many people prefer video

• Use video to enhance already existing social media accounts

• Video channels like Vine and Vimeo are optimized for sharing

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Incorporating Video

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Video Platforms Platforms for Sharing Video

Vimeo Case Study- Harvard School of Public Health

• Vimeo member for 3 years

• 110+ videos

• Videos feature HSPH students, faculty, and public health professionals and highlight public health issues in the U.S. and abroad.

• Vimeo: 38 followers, very few likes or comments

• Facebook: 58,000+ page likes, regular commenting and sharing

• Twitter: 79,000+ followers

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Vine Case Study-UCLA Health

• @UCLAHealth

– 439 followers on Vine

– 65 posts

• #UCLAORLive

– In September 2013, UCLA Health used Vine to chronicle the implant of a brain pacemaker

– 28 Vine posts covered the procedure, pre-surgery, during surgery & post-surgery

– Over 300 shares on Twitter & Facebook

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Creating quality videos

• YouTube

• Vimeo

• Vine

• And much, much more!

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YouTube

• Record, edit and upload videos

• Mobile friendly (Capture)

• Embed videos anywhere

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Vimeo

• Filters

• Music

• Video School

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Vine

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• Ghost feature

• Drafts

• Editing

Social Video: What Does it Mean

for Public Health

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What’s New in Image and Video

Sharing?

Enhanced image and video search

YouTube = Search Engine

• YouTube is the 2nd largest search engine

• 1B unique users visit YouTube each month & spend 4B hours watching video

• Think SEO when using YouTube

• Keywords and labels are vital!

• Think like your audience

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Reverse Search Image

• Use visuals to search for like images

• Upload images or add web links

• Search by color, shape, size, luminosity, resolution etc…

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Reverse Search Image

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Identifies item

Finds similar images

Relevant information

Reverse Search Image

Enhanced Search: What Does it Mean

for Public Health

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Image and Video Tips

• Choose your channel

• Developing Content

• Start small

• Quality is key

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Image and Video Tips

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• Understand the rules

• Consider Accessibility

Coming Soon

Watch for more exciting things coming from NPIN this year, including:

• Using What You Know About Social Media: How to Create a Pinterest Board for your Organization April 15 at 2pm EST

Acknowledgements

Moderator Melissa Beaupierre

Presenters Tracye Poole & Katie Mooney

Executive Producer Harry Young

Technical Producer/Director James Bethea

Social Media Coordinator Carlos Chapman II

Health Communications Support Team Cynthia Newcomer, Richard Russell, Daniel Johnson, Valerie Watkins

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Thank you for watching What’s new in Image and Video Sharing?

@CDCNPIN

www.cdcnpin.org