In-Time Watch ServicesA story of high street heroism and independent

1 shop, Homeware, gifts, toys, and vintageIslington, London

A thriving independent retailer celebrates success with Cybertill

After Noah is an independent homeware retailer selling eclectic products through its ecommerce website and from its beautiful shop in Islington, London.

After Noah stocks thousands of products including vintage and modern toys, gifts, books,

homeware and vintage furniture, which is all restored in its onsite workshop. Co-founder

Matthew Crawford explains, “We’ve always been independent. We started off as an antique

restoration shop. Then we started selling antique & vintage furniture, then more contemporary

pieces, later adding homeware, gifts, and a fully-fledged traditional toyshop.”

After Noah knows its customers so well that the Islington shop has been designed for them,

including thoughtful touches like wide, pram-friendly aisles, and fresh and varied stock for

repeat customers. “We see our customers grow and change. We have mums who’ve just had

babies who used to shop with us for furniture who wind up coming back in after having a baby

to look at the toys. It’s an experience to shop here. We let all the kids pick up and touch whatever

they like, nobody gets in trouble. It just works and customers love it,” Matthew says.

2After Noah Case Study Cybertill

After Noah uses the Cybertill RetailStore EPoS system to process transactions on the tills in-store, to

manage product information including stock levels and imagery linking in real time to its website,

to centralise customer purchase history and information for its loyal and repeat customer base. The

system also helps shop staff check stock on and off the shop floor to serve customers better. Since

installing the Cybertill system, After Noah shop staff know what’s selling and what isn’t. They can make

data-driven decisions using the advanced reporting the Cybertill system offers out-of-the-box.

Cybertill’s advanced reporting is a real key for independent retailers like After Noah. Matthew loves

the reporting Cybertill offers him and his team, saying “All year round we can be really, really reactive

to what’s selling. We can run reports throughout the day and compare to previous years. We’re

replenishing stock daily.”

“Cybertill is such a cool system. It’s like a cooperative stock control system. It’s getting the power of a system that you’d need to be Marks & Spencer’s to harness, but

it’s available to everyone on the platform, and for not very much money.”

Matthew Crawford, Co-Founder, After Noah

“Over the years our needs have changed. We’ve grown our retail estate opening multiple After Noah

shops and even a concession in Harvey Nichols, and the Cybertill system has been flexible enough to

change with our needs over the years. We sell quite a lot online now and that’s growing too. I love the

fact that there’s an integrated ability to manage our website directly from the same stock detail.”

“The main thing I like about Cybertill is that it’s cloud-based. Instantly accessible everywhere. It’s live.

One day I was on holiday downtown in New York in the Apple store, and I got a call from a colleague

at my shop saying that something wasn’t scanning in at the right price on the till, so I logged in to the

Cybertill on an iMac in the Apple store 3,500 miles away, updated the price from the back office, and

said – OK try it again? And it worked. The idea that you can do that is amazing.”

3After Noah Case Study Cybertill

After Noah gets extremely busy at Christmas, doing a sale approximately every 40 seconds in

December. From October, the ground floor of the shop is transformed and re-merchandised, with

furniture moving downstairs to make room for a wondrous gifting emporium customers love at

Christmastime.

The shop needs a system that can handle large baskets with minimal queues. Cybertill’s EPoS

software does that with ease. Not only that, After Noah benefits from the rich reporting and stock

control and replenishment that Cybertill offers out-of-the-box.

“We barely even have queues in the shop even though basket sizes can range from a few items to

50 or 60 items during busy periods. Having a fast throughput even just on the weekends is really

important to us, and no other EPoS I’ve seen compares to Cybertill. The reporting is also much better

than most of the other cloud systems that are out there. Integrated chip and pin is amazing because

you don’t have discrepancies when you cash up. Cybertill works like a Sainsbury’s till and people

underestimate the power of that.”

There is a lot of love in the After Noah shop. Staff love their jobs, the shop is merchandised with the

kind of care an attention you’d give your own home. It’s a real neighbourhood gem.

Matthew’s plans for the future of After Noah include a garden centre selling live plants, and

experiential food and drink stalls featuring local brands to make the environment even more

engaging. We can’t wait to see what’s next.

A ‘Golden Quarter’

4

1. Outstanding POS software with real-time, secure stock, sales, and customer data visibility

2. Cloud-based, modular complete retail management platform with enterprise

merchandising and warehousing options including automated and in-transit stock

reservations

3. Omnichannel sales and returns processing including click and collect, dropship, and inter-

store transfers

4. Enhanced customer experience with touch screen mobile POS and e-receipt options

5. Advanced real-time reporting including accounting, budgeting and forecasting

6. Marketplace modules for multi-channel online selling

7. Seamless integration into existing ERP, accounting, ecommerce systems, and more

8. Modules for bespoke in-store services such as workshop, VIP customer service and repairs

Cybertill’s RetailStore platform includes:

To arrange a free, no obligation demonstration, ring our friendly sales agents on 0800 030 4459 or visit cybertill.co.uk/arrange-a-demonstration

Cybertill’s RetailStore cloud-based retail management and EPoS software can help you to

provide a seamless customer experience both in-store and online. Our innovative cloud-based

platform helps retailers make more profits, automate manual process, and fully integrate their

entire retail operation easily.

5After Noah Case Study Cybertill