WHAT LOCALIZATION REALLY MEANS

A T h o u g h t S p e c i f i c To T h e S a u d i A u d i e n c e

Prepared By: Samer O. Hamze

Disclaimer:

In no way are recommending nor

encouraging stupid actions and

irresponsible communication.

This presentation is just being used to

drive our point on Localization for the Arab

World.

BACKGROUND

How Many Times Do We See Things

In Our Daily World Of

Advertising & Communication

That Depict Lifestyles Not Our Own

Things Unfamiliar To Us …

In A Way To Grab Our Attention.

Does It Work?

Maybe…

But It Probably Is Not Very Effective.

For Example …

When I See a TV ad with people partying

and doing wild things

And It Turns Out To Be A Non-alcoholic

Beer…

Its Nice…But Not Very Effective

NOT MANY WILL RELATE

When I See An Add With Locals Doing

Wild Parkour Moves Around The City

And It Turns Out To Be A Telecom Ad

WOW… Cool… And Hope One Day We In

The Region Will Take It On

But Still Not Very Effective

&

NOT MANY WILL RELATE

ACKNOLEDGMENT

The Argument Can Go By Saying

That Media Plays A Role In Influencing

And Manipulating The General Publics

Opinions And Views

So Why Not Use Irrelevant Things If They

Can Influence Good

And I Would Agree

But That is When Your Objective Is To Do

That

In The Cases Mentioned Above…

That Was NOT The Objective

SO, WHAT DO YOU SUGGEST

WISE GUY?

Simply Relating Our Communications To

Our Lifestyle & Society

Just Because Something Is Cool And

Popular In Country X Doesn’t Not Make It

Relevant Nor Cool In Our Society

So…

I Can Give One Example Of What I Mean

When Going for Crazy & Wild

Instead Of Showing This

We Use Something We All Know As Crazy

& Stupid…

http://www.youtube.com/watch?v=Z_AisyTYh8w

I Can Relate To This.

Its Stupid & Crazy…

Its Stupid & Crazy…

But ITS LOCAL.

And That’s All I Want To Get Accross

WHAT WERE ABOUT

How it all began…

How it all began…

Our Collective is on a mission to provide Refined, Sophisticated and

Effective Digital Marketing & Advertising to the KSA market.

““

A collective of professionals & creative's from around the globe

7 Fulltime & 20+ Collective Members

Interactive Dynamic Measurable Scalable

Digital Marketing

& Advertising

KEEPING AN EYE ON R.O.I

· Marketing strategy and Planning

· Branding strategy and planning

· Brand messaging

· Advertising strategy and planning

· Web site evaluation

· Strategic and corporate

communications

· Community relations strategy

•Original corporate brand design

•Brand identity and messaging

•Corporate and product naming

•Tagline and slogan creation

•Media relations

•Event marketing and coordination

•Copywriting

•Presentation design

•Advertising planning and strategy

•Ad campaign and ad design

Consultation & Strategic Planning

Marketing & Digital Advertising

Market Research & Monitoring

Creative Services

Pre | Production | Post

_______________________________________

Our in-house team and local support

combined with our International Collective

members are very confident in providing you

Creative communication solutions that

are suitable for the local market and focused on

building your brand’s equity.

THANKS FOR YOUR TIME!&

BE SURE TO VISIT

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