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Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training
Sofitel PhiladelphiaSeptember 21-23, 2010
Our Team
Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010
Aaron AdamsMBA StudentUniversity of World Business
Wayne Wright, MBA, PhDAdvisor & Independent Consultant
Liza Gamely, MSExecutive Editor & Journal PublisherRedwood Press
Jason Bailland, MSVP Information TechnologyWrite Publishers, Inc.
Kate Hartley, PhDDirector, Business Development Centgage Database Publishers
Allison Hayward, PhD, MBA Academic Director & ProfessorSmart School of Business
Samantha Kennedy, MLSKeller LibraryWorkel Business School
Walter Pipp, MBA Chief Executive OfficerSimmons Business Publications
Katherine Siegal-Smith, MBAEducation DirectorInternational Business Professional Society
Market Need
Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010
Product Overview
Curriculum development and delivery tool that enables faculty to easily create dynamic, interactive, and flexible course materials. It provides business students a personalized learning environment using familiar technology.
Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010
electronic Personal Acquisition of Knowledge
Product Overview—Features
Product Overview—Features• Content repository of top business content from a variety of sources• Semantic search technology for selecting content• iBook development interface for faculty or societies to create
dynamic content with drag and drop technology• Platform transformation engine (XML)• Coursepack licensing for Institutions (optional)• Learning Management System with dashboards for
Instructor, Librarian and Student• Collaboration/Social Networking Tools• Feedback/Evaluation Tools• Reporting Tools
Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010
Product Overview—FeaturesiBook Features• Simple design• Platform agnostic• Intuitive• Dynamic• Interactive• eXtensible• Scalable• Portable• Sync across devices• Customizable
Market Need• Integrated, easy to use tool for curriculum development• Education that fits the life and learning style of students• New revenue opportunities for content• Streamlines content acquisition and management • Solutions ePak provides:
– Smart Filtering: provides semantic layer to efficiently select coherent, relevant content for course curricula.
– Convenience: provides a repository for organizing content regardless of media type.
– Cost Controller: reduces costs for students and libraries while creating an opportunity for publishers with new content containers.
– Flexible Learning: appeals to remote learners, experienced workers, young, digitally savvy, and social networkers
Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010
Market Overview• Business Schools
– Students | Faculty | Librarians | Content Producers | Authors
– 2,400 US Institutions offering Business Administration – 567 Accredited Business Schools worldwide – 500 Professional Societies and Associations worldwide
offering certifications
• Future Markets: Corporation Training, Individuals and Other Academic Disciplines
Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010
Market Overview• End-User Attributes
– Technology dependent– Device independent media– Classroom or online learning– Multidisciplinary needs– Collaborative/social
• Market Characteristics– Growing; new opportunities– Broad age demographics– Applicable in any learning situation
Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010
Market Overview—Stakeholder Benefits
• Faculty• Students• Libraries/Institutions• Professional Societies• Content Producers
Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010
Business Model Multiple revenue streams
• Zero upfront fee for the institutions• Charge per course with tiers for
number of students in the course– Growth year over year as more
courses/students use the tool• Use ad based revenue
– Job posting or career companies– Use student profile to provide targeted list to corporations
• Revenue share with publishers based on adoption of their content• Revenue share with device manufacturers based on device adoption• Aids in accreditation and certification of institutions• Charge subscription fee for individuals to access ePak• Market ePak through United Nations
Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010
Competition
Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010
LMS Content Producers
Appdevelopers
SocialNetworking
Why Invest?
Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010
$100 Million
$10Million
3Years
10XReturn
Why Invest?
• Scalable to other disciplines/markets• Lack of direct competition—first to market• Market open/ready• Advancing education; good of our future.• Partners aligned
Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010
Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010
Faculty Content Producers
Librarians
Professional Societies
Students
Thank you!