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Search Engine Optimization 10/22/12 In2itive Search LLC - Confidential
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Search Engine Optimization
10/22/12In2itive Search LLC - Confidential
04/12/2023In2itive Search LLC - Confidential
About In2itive Search LLC
Google AdWords, Google Analytics, and Microsoft AdCenter Certified
Digital marketing consultant since 2008
Principle based organization – Honesty, Be the best
Service guarantee
Involved in local and national organizations
04/12/2023In2itive Search LLC - Confidential
In2itive Capabilities
Pay Per Click Worked with small to large accounts ($500 – over $1m)
Search Engine Optimization Audited hundreds of sites to increase organic search traffic and
conversions Provides plans and recommendations for successful link building
strategies Local SEO strategy and implementation
Social Media Audited and provided new strategy for increased engagement, traffic
and conversions
WordPress Web Design
Keyword Research
04/12/2023In2itive Search LLC - Confidential
04/12/2023In2itive Search LLC - Confidential
04/12/2023In2itive Search LLC - Confidential
04/12/2023In2itive Search LLC - Confidential
Search Engine OptimizationOrganic Listings
Increase Profits
04/12/2023In2itive Search LLC - Confidential
On-Site SEO Factors – Over 200
Keyword usage Title H1s & H2s Friendly optimized URLs
Internal link structure
Page architecture
Trust of the host domain
04/12/2023In2itive Search LLC - Confidential
04/12/2023In2itive Search LLC - Confidential
Zappos – Good Example
http://www.zappos.com/nike-air-max-excellerate-dark-grey-cool-grey-black-metallic-silver
H1
URL
Title
04/12/2023In2itive Search LLC - Confidential
3 Musketeers – Bad Example
http://www.3musketeers.com/nutrition_orig.shtml
H1
URL
Title
Missing!
04/12/2023In2itive Search LLC - Confidential
Off-Site SEO Factors
Relevant links
Social mentions
Keyword focused anchor text
Many link sources
Site history
04/12/2023In2itive Search LLC - Confidential
Social Impacts SEO
04/12/2023In2itive Search LLC - Confidential
04/12/2023In2itive Search LLC - Confidential
Major Changes Last 18 Months
04/12/2023In2itive Search LLC - Confidential
What Changed?
Panda
Starts with humans
Targeted content farms
Scrapper sites
Ads above the fold
Multiple updates and refreshes (20 to date)
Penguin
Link schemes
Keyword stuffing
Over optimization
Cloaking & sneaky redirects
04/12/2023In2itive Search LLC - Confidential
Really Good Content
Use more social media
Focus on quality not quantity
Write link-worthy content
04/12/2023In2itive Search LLC - Confidential
Local SEO
Name, Address, Phone Number
Categories
Reviews
Citations
Site Optimized for Local SEO
04/12/2023In2itive Search LLC - Confidential
SEO Strategy – Must Have It
1. Keyword research
2. Quick on-page updates
3. Layout content strategy
4. Begin site layout or structural (URL) changes
5. Share amazing content
6. Monitor, measure, monetize
04/12/2023In2itive Search LLC - Confidential
Rankings, traffic, & conversions
04/12/2023In2itive Search LLC - Confidential
Google Analytics – Free & Useful
04/12/2023In2itive Search LLC - Confidential
Contact – Just in case
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