Poultry India Charting Growth Milestones

The Need of Existence

The Indian Poultry industry was growing rapidly through its geniuses led by the late

Dr BV Rao

It was transforming from a small backyard farming

practice into a major commercial activity in mere

four decades which was really fast

There were several exhibitions across India.

Sometimes these numbered 9-10 events. It was a

logistical nightmare with little cohesion between

these events

These did not add value to the greater picture of

increasing perception that India was one of the biggest players in the global poultry

market

An Idea/Thought: To form an organization to provide stimulus to the Poultry Industry

Creating An Unified Voice First Milestone: Origin of Poultry India

Some of India’s top poultry farmers, poultry equipment manufacturers, animal health, feed manufacturers among others deliberated to organize one singular,

definitive exhibition that would give poultry farmers not just a platform to showcase their collective strength and voice, but also to tell the world that India’s poultry industry was up there with the best: booming and growing from strength

to strength

DNA of Poultry India

Knowledge Sharing

Showcase developments and innovation for the improvement of

the industry

Attract ample trading and investment

opportunities

Objective of the Organisation

Provide What?

POULTRY INDIA

To network with global players

and interact with them at one

singular venue of international

standardOffer advances in science, R&D, technology at a

technical seminar

An expansive showcase for

poultry equipments,

farming technology,

breeding, Feed, animal health and poultry production

Genesis of Poultry India

THE FIRST EVER POULTRY EXPO WAS HELD IN 2007

The concept that grew out of the minds of a group of poultry entrepreneur more than 9

years ago to what it is today

Hyderabad the First Venue

Hyderabad was it natural venue as it was the capital of the state

that led the poultry industry in India. It also

had advanced, international-standard

infrastructure and logistics support in the

form of HITEX city

Growth

The Exhibition started with one single hall of 3082 sq mtrs

Today the 9th edition is carpeted over 17,800 sq mtrs in FOUR halls with more than 23,500 visitors from all over the world

Poultry India exhibition space today is booked well in advance with more than 225 global and Indian heavyweights showcasing their products and services at an internationally recognised venue

It grew to three halls with 15,000 visitors

EXHIBHITION AREA SINCE 2007

2007 2008 2009 2010 2011 2012 2013 2014 20150

2000

4000

6000

8000

10000

12000

14000

16000

SQ. MTRS

VISITORS SINCE 2007

2007 2008 2009 2010 2011 2012 2013 20140

5000

10000

15000

20000

25000NO. OF VISITORS

COUNTRIES

ORIGIN OF KNOWLEDGE DAY

• When we started at 2007, we were having technical seminars and during this we realized the attendance was poor tough people were interested as it was conflicting with their other agenda of attending the Poultry India exhibition.

• So from 2012, we decided to have a dedicated knowledge day which held every year a day before Poultry India exhibition.

Adding an extra touch The Bright Idea of Knowledge Day

Increasing Intellect Quotient

Knowledge Day -- A globally recognized technical seminar that precedes the world class 3-day Poultry India exhibition

The entire day, separate event from exhibition is organized to benefit the poultry industry and help delegates focus on subjects that will help them understand the intricacies of the industry, to learn from experts and role

models and take the learning back to their farms. This exclusive interaction with global experts helps us gain experiences & knowledge which in turn

makes the poultry industry stronger, better

TECHNICAL SEMINARS AND KNOWLEDGE DAY SINCE 2007

2007 2008 2009 2010 2011 2012 2013 20140

100

200

300

400

500

600

700

800

Glimpses

Past & Present Speakers

Perizaad Zorabian

Dr. Tugrul Durali

Dr. Kannan Ganapathy

Yiannis Christodolou

Stuart Court

Bernard Green

Dr. Marcelo Paniago

Julian Madeley

Prof. Dr. Aaron

Coweison

Nadir Burjorji Godrej

Somu Kumar

Ansoo Gupta

Fighting Protein Deficiency

Poultry India has gone beyond organising exhibitions & technical seminars & caring for the

industry

The Protein Awareness Campaign

Pune Hyderabad… and more

Launched on September 23, 2015

The Big Leap Of Faith

• Eat Right, Eat Healthy -- An educational campaign to raise awareness on the scourge of protein deficiency prevalent in the country.

• On the need for a balanced daily diet consisting high proteins: 1gm of protein for every kilogram of body eight everyday.

• It is aligning its national message with the Prime Minister’s Swachh Bharat Swasth Bharat campaign.

• Social media is being intensely and very successfully used for this campaign.

• Poultry India has also recommended the Government to dedicate a National Protein Week.

• We had dedicated different websites to send Poultry India’s messages about Protein and now they are very popular.

www.poultryprotein.com www.poultryrecipes.co.in

• Poultry India is doing Protein Awareness campaign through road-shows, discussion with parents, teachers and school children in Urban and Semi-urban areas, and also through town-hall meets with village elders in Villages.

• Live poultry outlets in Pune , Nasik, Hyderabad received danglers in Hindi and vernacular languages to display at their shops through their distributors. The owners/workers of these outlets have been sensitized to explain to the consumers the goodness of poultry proteins.

• Plans are afoot to talk to the Medical Representatives of pharmaceuticals and doctors who will discuss the Protein Awareness Campaign with doctors, who will be asked to tell their patients on the goodness of proteins

Eat Right Eat Healthy

• Electronic Direct Mailers have been sent to Poultry associations, affiliates, veterinary colleges, major poultry distributors and well-wishers on the campaign

Protein Awareness Campaign through outlets

Protein Awareness Campaign throughWorld Egg Day - Mumbai

Protein Awareness Campaign throughWorld Egg Day - Mumbai

Organised by CLFMA, Bombay Veterinary College, INFAH with support from many private companies including DSM

Flyer distributed

It targets consumers through live chicken outlets and media. The information is translated in various regional languages. Consumers are being made aware that they need 1 gm of protein for every kilo of their body weight every day.

Danglers distributed

These are being distributed through Poultry India offices to the media ,our channel partners across the states, at live chicken outlets and other industry affiliates. These are well received

THANK YOU