| Date post: | 13-May-2015 |
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Technology |
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Inbound communications as a catalyst for organisational change22 November 2012
Jeremy Ottevanger and Carolyn Royston (Imperial War Museums), Gabriella Giannachi and Peter Tolmie (University of Exeter), Gaynor Bagnall (University of Salford), Claire Ross (UCL)
• A new Digital Media department
• The start of a burst of investment in digital
• First steps towards a co-ordinated approach or strategy to managing digital rights across the organisation
• Planning overhaul of all our web offer
• Beginnings of a social media presence
• Very complex IP and copyright issues
• IWM still risk-averse in approach to collections in digital space
• A technical roadmap
IWM digital media in 2010
The Social Interpretation project, 2011-12
Aims: understand social moderationexplore cross-platform interactionsbuild some infrastructure
What we did: kiosks, app, websiteback-end technologycommenting, sharing & collectingresearch
• Lots of avenues
• ...and many types of by-product
• Some channels focus explicitly on content creation, digitisation or metadata improvement
• Some on engagement, sharing, social and emotional responses
• Commenting on the website can be any of these
Interactions with the public: the wider context
A tale of two departments
Collections Access and the Collections Inquiries service
Digital Media
Personal
Informational
Requests & queries
Emotional
Opinion
Personal information,anecdotes,
family history
New Corrected
Object info
General/website
History
Access
Family historyOffer material
Characterising contributions
Digitisation,licensing
Valuation
Personal
Informational
Requests & queries
Emotional
Opinion
Personal information,anecdotes,
family history
New Corrected
Object info
General/website
History
Access
Family historyOffer material
Collections Access
Digitisation,licensing
Valuation
Personal
Informational
Requests & queries
Emotional
Opinion
Personal information,anecdotes,
family history
New Corrected
Object info
General/website
History
Access
Family historyOffer material
Digital Media (previous channels)
Digitisation,licensing
Valuation
Personal
Informational
Requests & queries
Emotional
Opinion
Personal information,anecdotes,
family history
New Corrected
Object info
General/website
History
Access
Family historyOffer material
Website comments
Digitisation,licensing
Valuation
“This was the ship my grandfather served on during the war, as Leading Telegraphist.
Unfortunately I don't have his service record so have no idea of dates but I do know that as well as
the Kyle of Lochalsh he was also based at Rekjavik, Iceland. It's wonderful to see his ship as it
would have been when he served on it (up 'til now I've only seen a picture of it in its original pre-war
steamer guise). He often spoke fondly of it and had some fascinating stories to tell.”
Personal
Informational
Emotional
Personal information/anecdote/family history
New
“Je suis la fille de Bil SPIRA et suis très fière de mon père. De plus, il a toujours voulu protéger ses
enfants et n’a jamais rien dit de sa souffrance due à la guerre ”
Personal
Informational
Emotional
Personal information/family history
New
Corrected
Requests
Digitisation (implicit)
A gap between two departments
More theory: sources of value
External mission value - giving people what they want
• Engagement through UGC contribution
• Engagement through UGC consumption
• Inform & educate through IWM response to requests
Internal mission value - strengthening the museum's core
• Improved records
• Improved planning of digitisation, web content
• New collections material
Operational value - supporting the functions of the museum
• improved revenue from better targeting of digitisation
• Staffing efficiencies
Shaping our services
Contact details:
Jeremy Ottevanger
@jottevanger
Carolyn Royston
@caro_ft
Thank you
