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2015
INBOUNDMARKETING EXCELLENCE
MICROSOFT PARTNERS
and five 2016
Featuring interviews and commentary from Nintex, LiveTiles and our own experts, and a foreword from David Meerman Scott.
TOP50
We help Microsoft partners communicate more effectively, reach new audiences and drive leads. We offer a number of digital, content and strategic marketing services.
and five+44 0203 805 7791
www.fiftyfiveandfive.com
@takefiftyfive
CONTENTS
ForewordDavid Meerman Scott, author of the New Rules of Marketing and PR discusses the power of content marketing.
WELCOME
01
Partners 31-50We complete our top 50 with a look at partners 31-50.
35
Key findingsWhat did we learn analysing 25,000 partners? What were the key trends we saw?
03
Partners 11-30Our ranking continues as we look at parters 11-30.
21 The six month marketing fitness planGet your marketing plans in shape with our six month guide.
44
Ranking vendorsHow we ranked vendors, and the criteria we used to get to our top 250.
05
LiveTiles interviewHear how the technical founder of LiveTiles has used cutting edge marketing techniques to grow his company.
28
Partners 1-10Who topped our list and came in at number 1?
08
Twitter infographic Do you know how many tweets Microsoft partners send every year? When they send them, and to whom?
34
THE TOP 50 MICROSOFT PARTNERS, PLUS THE LONG LIST OF 250.
INTERVIEWS AND CASE STUDIES.
MARKETINGADVICE AND GUIDANCE FOR TECHNICAL FOUNDERS.
Partners 51-250Read the extended long list of partners ranked 51-250.
46
About usA little more about Fifty Five and Five.
49
Nintex case studyKim Albrecht tells us how Nintex put great content marketing into practice.
19
here used to be only three ways to generate attention for your business: buy expensive advertising, beg the mainstream media to tell your story for you, or hire a huge sales
staff to bug people individually about your products. Now we have a better option: publishing interesting content on the web that your buyers are eager to consume—what many call Inbound Marketing. Online success comes from thinking like a publisher, this report will help you do that.
For many organisations, reaching buyers with inbound marketing content has a powerful, less obvious effect: content brands an organisation as a leader in their market. Instead of just directly selling something, a great site or blog tells the world that you are smart, that you understand the market very well, and that you might be a person or a company that would be valuable to do business with.
If you’re already using Inbound Marketing, these pages will show you how to refine and improve. If you’re new to Inbound Marketing, this report will set you on the right track.
David Merrman ScottMarketing Strategist and bestselling author of The New Rules of Marketing and PR
FOREWORDDAVID MEERMAN SCOTT
01
T
“
a couple of decimal places between final placement in the runnings. The average overall score of the top 10 was a mighty 7.29 out of 10.
With the super charged nature of this year’s list, what are the key findings from our research?
CONSISTENCY ACROSS CHANNELS IS KEY
The digital revolution has changed the way we do marketing. There is now a huge range of options open to the savvy marketer – from emails to websites to a plethora of social feeds. While few companies have the resources to maintain a presence on all of these, being consistent in the channels you do select is essential. So, if you’re going to blog, make sure you tie your blogs in with your website content and eBooks, and tell the world about your material over Twitter and other social media platforms. The companies that did best in our ranking excelled in all the channels they use; we rarely saw a Twitter feed or blog that had been neglected for more than a couple of days.
YOUR SHOP WINDOW
Most, if not all, of the companies on this list have impressive websites with smooth, slick and modern interfaces. Perhaps unsurprisingly, Infragistics (a New York based UX design company) received the highest ranking in the website category in our scoring. Nonetheless, many companies on this list had very impressive websites, with great quality navigation and next generation features such as integrated video and regularly updated landing pages.
Our report shows that WordPress is the go to CMS for 85% of the top 20. Speed was also a big factor for the best sites, with the average load time for the top 10 an impressive 2.64 seconds. The top 10 also paid huge attention to mobile users, with an average score of 9.6 out of 10 for mobile responsiveness.
As we’ve combed through thousands of blogs, websites and Twitter feeds (plus a lot of company LinkedIn, Facebook, Google+ profiles and more), we’ve got to know a lot about the people behind the brands, about what they do and how they present themselves to the world.
03
We’ve seen a huge range of innovative approaches to digital marketing – everything from hilarious tweets to truly inspiring videos and some of the most brilliantly designed websites out there.
What have we learned? When we first hit on the idea of ranking Microsoft Partners on their marketing in 2015, we focused exclusively on Office 365 and SharePoint Product Vendors. This year, however, we wanted to cast a wider net, and rank any Microsoft Partner that works with or supplies enterprise productivity tools. In 2015 we were looking at around 2,000 Partners. This year, we looked at over 25,000.
As a direct result, the standard this year went through the roof. We’ve been consistently impressed by the high quality of companies on this list, and there’s often been just
KEY FINDINGS
In 2015 we looked at around 2,000 Partners. This year we looked at over 25,000, meaning everyone in this year’s report can class themselves as among the top 1%.
THE STATE OF INBOUND MARKETING
A recent study found a sharp increase in the number of CEOs recognising Twitter as a valuable medium. Twice as many CEOs use Twitter now compared to 2010 with over 80% of global CEOs now engaged socially. Interestingly, Facebook saw a 0% participation rating from CEOs.
Nutanix reigned supreme in 2016 on Twitter and led the way with an impressive score of 8.9. Many other firms were close on their heels with punchy, engaging and original ways of reaching audiences.
Building the perfect following vs followers’ ratio is an important method for developing a great Twitter account. Get the ratio too high and you can look overly keen, too low, and it’s likely your messages aren’t hitting the proverbial sweet spot.
In this year’s top 10, we saw that for every 1 person followed, 3.93 followed back. So if your ratio is between 1:3-4 you’re on the right track. Somewhat surprisingly, only 30% of this year’s top 20 had a pinned tweet, a missed opportunity for highlighting campaign material and company news.
ANOTHER WINNING YEAR
This year, the bar has been set very high for marketers at Microsoft Partners. We can’t wait to see how brands will innovate and improve in the next 12 months.
CONTENT REMAINS KING
When Bill Gates declared in 1996 that on the web, “content is king”, few would have expected quite how true this prediction would be. To have any chance of surfacing on a search engine, companies need to produce regular, fresh and relevant content to stand out from the crowd. Sharegate scored highest for their blog in our ranking - a whopping 9.2 out of 10.
Publishing daily content on their blog (and sometimes more), Sharegate dominates the first couple of pages of search engine results for certain strategic search terms. This is testament to extremely effective SEO planning, but the publication of new and interesting content is just as important.
To get anywhere near this kind of dominance, Microsoft Partners should develop strong content marketing strategies and publish consistently. This year’s top 50 partners posted a new blog post every 10.5 days. Want to break into the top 10? Our analysis found those leading the way posted on average a new blog every 4.1 days.
Read our marketing beginners guide on page 42 to learn how you can put the building blocks in place for this kind of success.
SOCIAL IS ESSENTIAL
Twitter remains the number one tool for brands to connect with their customers, potential leads and the latest news.
04
KEY FINDINGS
• The Partner’s blogging output• Their overall website• Their social media activity
Why these criteria? Two reasons:
1. We needed to rank partners on common, comparable and accessible measures. These three marketing methods are used by practically all partners and were the obvious choice for comparison. They are also testable and possible to compare, as opposed to things like eBook quality or email campaigns - where the data might not be available to us or the judgement too subjective.
2. Research from numerous respected sources has indicated time and again that blogs, websites and tweets rank consistently as the (or among the) most effective forms of inbound and content marketing.
For each of these areas we used a different, independent, industry standard tool to measure the vendor's marketing. All of the data we used was publicly available, no partner provided any information of their own, and all tests were conducted without any contact with specific partners.
These individual scores were then combined and weighted, using our own proprietary algorithm, to arrive at our top 50. We don’t publish the exact details of our algorithm, but we have based it on our years of experience working in the inbound marketing industry. We can say that the algorithm does place emphasis on the use, distribution and engagement of great content marketing.
For the first time this year, due the high quality of entrants, we have also included our long list of partners 51-250.
“BUT LAST YEAR’S REPORT WAS DIFFERENT?”
In our first Inbound Marketing Excellence report, we focused exclusively on Office 365 and SharePoint Product vendors, of which we looked at around 2,000 companies. This year, we opened up the field to a far wider range of Partners because we felt this would provide a better view of the state of marketing within the Partner network. As a result, we reviewed the efforts of more than 25,000 companies. So, anyone who is listed in this year’s report should be very proud of their efforts. Rest assured, in coming years we will keep the measures we used in 2016 the same in order to provide a consistent benchmark of how companies are doing.
This report is a celebration of digital marketing excellence of Microsoft Partners. It is independent, Partner agnostic and in no way a reflection on the quality of products or services of the companies we have ranked.
05
To create our ranking of marketing excellence, we initially compiled a long list of companies who resell or consult with Microsoft enterprise productivity tools, or create software which extends and enhances Microsoft’s tools. We compiled this list using Microsoft Pinpoint.
This list of companies covered anything from cloud security software to SharePoint ISVs to UX design firms. As long as the company was focused on enterprise productivity and was primarily (although not exclusively) focused on working with Microsoft products, they were included in our long list.
Initially this list included over 25,000 Microsoft Partners from across the globe. We removed any outfits that no longer seemed to be active, then we removed any that didn’t appear to be bona fide companies. We also, at this point, filtered out any companies that fell outside enterprise IT products and solutions spectrum.
OUR JUDGEMENT CRITERIA
As with any analysis of this kind, we needed to select a set of strict measurement criteria. The criteria we chose were:
THE TOP 50HOW WE RANKED VENDORS
Blog Maya maya.fiftyfiveandfive.com
Maya is specifically designed to test the quality of a blog, its content, engagement and popularity. Tests include:
• Readability, clarity and quality of posts• Reader engagement across social networks• SEO optimisation
Maya blog scores in this report are out of 100. Scores were taken in April 2016.
Website Sitebeam www.sitebeam.net
Sitebeam, by Silktide, is an automated tool which tests many different features of a website. These include:
• Content quality• Search ranking• Traffic• Social optimisation • Site speed• W3C compliance • Code integrity
Sitebeam produces an objective analysis of a website by comparing it against a whole host of metrics, to ascertain its quality. Throughout this report we also carried out our own qualitative judgements of websites to get a deeper picture of the scores.
Sitebeam scores in this report are out of 100. Scores were taken in April 2016.
THE TOOLS WE USED
06
Website Sitebeam www.sitebeam.net
Social Kred www.kred.com
Kred produces a score that indicates a company or brand’s online influence. Its scoring guide is public record:
“We measure Influence by assessing how frequently you are Retweeted, Replied, Mentioned and Followed on Twitter and Facebook.”
Kred Influence scores in this report are out of 100. Scores were taken in April 2016.
THE TOOLS WE USED
07
The companies listed in this section practice the very best inbound marketing techniques across their websites, blogging output and social activity.
SharegateNuixNutanixNIntexLiebsoftCloudTPPowerPivotProRencoreBeezyQorus Docs
09101112131415161718
PARTNERS1 TO 10
08
77/100
78/100
92/100For this year’s report we expanded our catchment of Microsoft Partners from around 2,000 SharePoint and Office 365 focused vendors last year to 25,000+ enterprise IT vendors in 2016. Sharegate still came out on top – that’s a huge achievement! The Quebec natives have a consistently strong online presence with real personality and some hilarious videos promoting the brand. Their blog is particularly strong, with a clear focus and the advantage of awesome and highly detailed thought leadership blogs from MVP Benjamin Niaulin.
OUR VERDICT
09
Fun and fresh marketing with personality Sharegate’s tools have helped thousands of businesses the world over make SharePoint data migration, security, auditing & reporting and content management “just damn simple” to quote their catchphrase.
The friendly team has grown rapidly from a team of 5 to around 60 today and is always working on exciting new ideas.
Jean-Luc Brisebois, Sharegate CMO
Our blog is the #1 source of traffic on our site. We use content marketing to attract, convert and retain customers."“
en.share-gate.com @sharegatetools
SHAREGATE01
79/100
79/100
82/100
Nuix has a strong showing across all social media and a product focused YouTube channel to top it off. However, for us it’s the blog that really sets Nuix apart. The company’s security experts post useful and engaging content that is targeted to the needs of specific audiences and their problems.
This is best practice, and evidence of a team that really understands content marketing. Particularly fascinating was an April post on how Nuix’ software was used by journalists investigating the Mossack Fonseca data leak.
OUR VERDICT
10
Confident marketing with a clear focus
Founded in 2001 in Herndon, VA, Nuix builds tools that make “small work of big data”. Able to analyse and make sense of huge quantities of information – including complex file formats and unstructured data – Nuix promises a rapid way of finding answers to complex questions related to cybersecurity, insider threats, intelligence, privacy, litigation and risk management.
www.nuix.com @nuix
NUIX02
89/100
65/100
79/100
Nutanix has a strong digital marketing presence across all areas, but it’s their approach to social media marketing that makes the company stand out. Scoring 89/100 in our analysis – the highest score in this list - this is a company that truly understands the power of social media.
If you want to learn how to lead with Twitter, follow their example. Nutanix are busy, tweeting hourly and sharing insightful, useful content with thousands of followers who regularly engage with the company’s thoughtful and diverse output. Impressive stuff.
11
OUR VERDICT
Nutanix has a vision: “make datacentre infrastructure invisible”. Fundamentally, Nutanix aims to make datacentre infrastructure as simple as possible. In order to do this, they have innovated new methods of integrating server and storage resources. Founded in 2009 in San Jose, CA, Nutanix is an international firm with major targets for global expansion.
A masterclass in social media marketing
www.nutanix.com @nutanix
NUTANIX03
79/100
77/100
80/100Nintex has consistent scores across all three of our metrics. However, we also think their use of additional material and video is especially good. They have a wide range of downloadable case studies and content targeted at specific audiences and industries, which are so useful for getting their messages into the hands of the right people. Their excellent YouTube channel provides plenty of resources and how-to guides for creating the best solutions with their products – a great way of engaging existing customers and building loyalty.
OUR VERDICT
12
A varied and engaging digital outputFounded in Australia in 2006, Nintex is a leading workflow automation platform, used by thousands of companies worldwide. Workflows underlie every single aspect of our working lives – Nintex’s technology aims to automate those processes, cut duplication, and wasted time. Nintex’s workflows are focused on great UX and making it as easy as possible to improve processes.
John Burton, Nintex, CEO
At Nintex our approach to marketing is integrated. Everything we produce is designed to inspire people throughout an enterprise with ‘what is possible’ with digital workflow automation technology. “
www.nintex.com @nintex
NINTEX04
73/100
73/100
87/100
To call Lieberman Software’s online publication Identity Week a ‘blog’ doesn’t do it justice. Identity Week is a respected source of news and information about latest trends in the world of cyber security. It looks and feels like a magazine and covers a wide range of up-to-the-minute information on emerging cyber threats, the threat of hackers and even advanced state-sponsored attacks.
It’s essential reading and contributes a lot to the company’s top five position in our report. We’re also impressed by their helpful, security-focused Twitter feed.
13
OUR VERDICT
A slick website with an awesome blog
Founded in Los Angeles in 1978, Lieberman Software is a highly respected and experienced Microsoft partner that has been working with Microsoft technology for nearly 40 years. Their cyber security solutions help customers isolate and contain data breaches that occur after cyber-attacks have penetrated their network perimeter, in addition to a broad range of cyber security tools.
www.liebsoft.com @liebsoft
LIEBSOFT05
73/100
72/100
86/100
We are big fans of Cloud Technology Partners’ blog and other digital marketing content. Not only are the topics fascinating (anything from privacy in the era of IoT to 3D Printing), but from a marketing point of view, their strategy is spot on. Articles tie through to webinars and interviews and other content, thereby keeping the reader engaged and exploring the site.
We also can’t help but be impressed by the sheer quantity of quality content getting published on the blog, which indicates a very well prepared approach.
14
OUR VERDICT
An engaging blog supports a clean website
Based out of Boston, MA, Cloud Technology Partners provides expert services and software to accelerate cloud implementations for their customers and has a lot of experience working with major firms in their sector. Their services include consulting for cloud migration, developing cloud-native enterprise applications and the architecture of public, private and hybrid clouds.
www.cloudtp.com @cloudtp
CLOUDTP06
77/100
74/100
80/100
The guys behind PowerPivotPro have a refreshing approach to speaking about their services. We love the tone of voice across all their content, which is clear, punchy and disarmingly straightforward. The website is a great example of KISS (Keep It Simple, Stupid) – they don’t over-complicate anything, describing their services in an easy-going manner.
The team has also produced literally hundreds of blog posts, covering news, ‘how-tos’ and more. We were especially impressed by the in-depth quality of many of their posts.
15
OUR VERDICT
A big personality and real audience focus
PowerPivot Pro provides a range of services aimed at helping clients of any size and experience get the most out of Microsoft’s advanced data treatment tools.
The aim is to help customers understand how best to use Power Pivot in Excel and Power BI and inspire employees to get the most from the products, all while offering support and additional consulting.
www.powerpivotpro.com @powerpivotpro
POWERPIVOTPRO07
73/100
68/100
87/100Rencore’s digital marketing is strongly focused on the community whose needs SPCAF serves. The team regularly posts thoughtful articles on their blog aimed at discussing best practice and general issues for developers. Rencore provides readers with a lot of useful content, including detailed, screenshot-heavy blogs, how-to guides and integrates videos from their YouTube channel into the blog – a great example of cross-channel marketing. We also think the website is excellent, ticking ‘best practice’ check boxes for website design.
OUR VERDICT
16
A community focus sets Rencore apartWith SPCAF (SharePoint Code Analysis Framework), the international team behind Rencore has developed a tool that answers the prayers of SharePoint developers the world over. SPCAF essentially carries out a series of tests and analyses the quality of code in your SharePoint and Office 365 applications to ensure they stand up to the highest standards of quality and security.
Matthias Seidel, Head of Marketing
A big focus for us is our blog. We try to offer engaging content that the community cannot get elsewhere.“
www.spcaf.com @SPCAF
RENCORE08
74/100
66/100
86/100Beezy is known for its clean, responsive approach to design, and this is mirrored in their website. Besides the design elements, we think the Californian/Catalonian company’s blog is especially strong. Featuring regular content from Microsoft MVP Christian Buckley, the blog does a great job of drawing in readers with interesting, well researched and thought-provoking articles. The focus is on answering questions that readers need answers to – definitely best practice when it comes to digital marketing.
OUR VERDICT
17
A well targeted digital marketing effortFounded in 2011 and with an HQ in the Silicon Valley, Beezy provides a comprehensive enterprise collaboration solution for Office 365 and SharePoint. Beezy’s tools bring many powerful social features to the enterprise user, such as ‘town halls’, blogs, forums and push notifications, as well as engagement tools around gamification, comments and endorsements.
Christian Buckley, CMO
Diversify your marketing channels. Customers require multiple touches, and they are more likely to respond when those interactions come through several different channels rather than just (typically) email. Be creative, but be authentic!
“
www.beezy.net @followbeezy
BEEZY09
67/100
71 /100
89/100Qorus has a big focus on its own people across the blog and website. With humorous videos where we meet employees and blogs introducing us to new staff, the human focus is highly engaging and an inspired approach to marketing a software tool. We’re also impressed by a sophisticated approach to blogging which targets the problems of specific industries – at the time of writing Qorus was producing a lot of blogs aimed at the legal industry. Qorus had the second highest ranking blog in the whole report.
OUR VERDICT
18
A big focus on people & sense of humourQorus was founded in 2008 and now has a global presence. Their tools make it easy to rapidly build proposals and other documents using pre-approved text and content from their customers’ CRMs and other sources. The aim is to make building documents a lot easier, so end users don’t have to waste time rebuilding documents or worry about brand consistency across outputs.
Heather Thompson, Senior VP of Marketing
The foundation of our approach is to develop great content, and focus on social and growth tactics, to win and delight our customers.“
www.qorusdocs.com @qorusdocs
QORUS DOCS10
GETTING THE BASICS RIGHT
KIM ALBRECHT, MARKETING, NINTEX
Kim Albrecht has worked as a marketer at technology companies for over 20 years – including a stint at Microsoft. She talks us through her observations on best practice.
19
When you’re starting out marketing your brand, it’s valuable to learn from those who’ve ‘been there before’. So, we sat down with Kim Albrecht, marketing executive at Nintex to find out more.
Nintex products help enterprises automate and streamline their processes, and while very popular in their own right, their marketing has gone a long way to growing awareness of their products.
Make it impossible to miss youKim explained that “getting face to face” with the Nintex target audience is key. “We work to get in front of those audiences at specifically targeted events. For example, we recently exhibited at Microsoft Envision which is targeted at Line of Business
decision makers, or at HR focused conferences to promote our product to those people”. Nintex is also present and prominent while sponsoring at WPC and Ignite – the biggest Microsoft events of the year. It’s clear that being highly visible plays a key role in Nintex and it’s success.
Understand your audience - and its nuancesEnsuring the right messages reach the right people is a major challenge. Kim explains that very often, the person who actually uses Nintex products is not the same as the person who actually holds the purse strings. This is why Kim emphasises a strategy where we “get the right messages to the right people in the right context”. This means that the content you produce needs to be targeted to different >>
KIM ALBRECHT, MARKETING, NINTEX
20
audiences – it’s not enough to simply focus on the end user, when the person who is likely to buy your product or service might have a very different view of business needs.
That said, the messages you release need to focus on the fundamental benefits of your product. Kim puts it like this, "I don't think messages that appeal to the Line of Business decision maker are necessarily different to the messages that appeal to the IT pro.
By this I mean that our solutions need to solve their business problems, or need to solve their pain points.”
Essentially, Nintex tools resolve a fundamental problem - people are being asked to do more with less. The challenge with marketing is speaking ‘in the language’ of different audiences and showing how your solution resolves their problems in a clear manner.
Kim warns not to make the mistake of being product obsessed. Companies often fall into the trap of thinking that marketing is “all about our product and its functions”. but really “needs to be focused on what's important to the buyer and also to the user.”
Get the basics right
Kim explains that Nintex, like so many forward-thinking businesses, is on an exciting journey into the world of content marketing. However, before embarking on this journey, Nintex needed to get the basics right.
Asked about the most impactful online
marketing Nintex has implemented, Kim explained, “I'd love to say it was a specific campaign, but one thing we've done this year is to really double down on our website content for search engine marketing. Let me give you some specifics - last year we intentionally cut our paid search budget by 40% so we could invest in other areas across the business, but we obviously didn’t want to drop the number of marketing leads we got coming from the digital channels.”
Nintex carried out a lot of research to understand what people were searching for, looking at short and long tail terms and trends. This information helped them reformulate their website to be much more closely aligned with audience needs.
“We worked very hard to enhance the content on the website to reflect those search terms. And so in some cases it meant rewriting pages, in other cases it meant adding entirely new pages to our site and it also meant focussing on landing pages...the result is that we've been able to grow our MQLs (marketing qualified leads) this fiscal year about 15% with about 40% less budget - and that's all because of content on our website.”
This is the crux of online marketing, yet by getting the fundamentals right, the rewards can be enormous: “It's not necessarily flashy, but I would call it best practice to make sure you've got content that can be found through search”.
Nintex got where it is today through a consistent, research-driven approach and provides a great example for those new to marketing. Thanks again to Kim for her insights – learn more about Nintex at www.nintex.com
PARTNERS11 TO 30
EPM LiveModalityImpervaDMC SoftwareTimextenderK2CloudlockContinuantNventeqDevFacto
27273030313132323333
KaseyaAvePointMetalogixInfragisticsMindtreeharmon.ieMimecastENowBarracudaCatapult Systems
22222323242425252626
21
11
AVEPOINT@AvePoint_incwww.avepoint.com
12
22
77
Founded in 2000, Kaseya is a Boston, MA, based company whose goal is to provide the tools for customers to manage all their IT from a central point. The aim is to save time and money when managing distributed IT systems.
Founded in 2001, AvePoint has evolved to become one of the major players in SharePoint content migration. They also provide a range of additional tools for SharePoint management, security and other related services.
Kaseya clearly understands the value of digital marketing, performing well in all the areas we measured, with an especially active Twitter feed. We’d also like to highlight their great set of resources in the form of case studies, webinars, and infographics, all aimed at specific audiences and industries.
OUR VERDICT
/10076/10075/100
78
AvePoint scored higher in our analysis this year than in 2015, with an especially big improvement in their blog. Posts are long and detailed, and we’re impressed by the consistency around certain themes – their wave of content relating to the release of SharePoint 2016, for instance, demonstrates a well planned marketing strategy.
OUR VERDICT
/10073/10073/100
13
14
23
77
Metalogix is a key player in SharePoint and Office 365 content migration, security and management, with a range of products to extend and enhance out of the box capabilities. Based in Washington DC, the company has a global presence.
Infragistics is a market leader in UX design and developer tools. SharePlus and ReportPlus, its enterprise tools, provide powerful mobile interfaces for end users to interact with SharePoint, Office 365 and data tools from major devices.
Metalogix scored particularly highly for their regular and concerted Twitter feed that does a great job of unifying Metalogix’ diverse marketing activities. This diversity of channels is particularly impressive and includes webinars, case studies, eBooks, demos, events and more, which all serve to bolster their presence across the web.
OUR VERDICT
/10069/10075/100
66
The New York based firm has a strong all-round digital marketing effort, but their website is outstanding, winning top marks in this report – as we’d expect for the UX experts. Besides our metrics, it would be unfair not to highlight Infragistics’ awesome community-focused pages which are packed with tips and advice for developers.
OUR VERDICT
/10081 /10079/100
MINDTREE@mindtree_ltdwww.mindtree.com
15
16
24
77
Mindtree is an IT services company that provides customers with a full range of technology solutions. They help companies differentiate themselves, reinvent business functions and accelerate revenue growth.
harmon.ie provides a range of products that are aimed at “taking the pain out of SharePoint use”. harmon.ie’s tools facilitate file sharing, email and document management by providing a single screen experience for knowledge workers.
We are huge fans of Mindtree’s attractive website. It is extremely well designed, with an appealing interface and intuitive navigation. We’re also impressed by their active Twitter feed which has a massive following and is supported by competitions and a focus on people.
OUR VERDICT
/10078/10069/100
74
With a strong all-round showing in the major digital marketing channels, we’re particularly impressed by harmon.ie’s unique thought leadership voice. The team has identified a very specific problem in document management and creates very consistent marketing to help inform and educate their audiences about this issue.
OUR VERDICT
/10071 /10075/100
17
ENOW [email protected]
25
Based in California, ENow specialises in tools aimed at supporting admins. Their tools provide greater visibility over how SharePoint, Office 365, Exchange and other Microsoft tools are running and help admins find and resolve problems.
Founded in 2003, Mimecast provides tools for businesses to protect themselves against email-based security breaches, scams and data leaks. With offices around the globe, Mimecast has a strong focus on customer and partner relationships.
79
As we noted last year, Mimecast’s particular strength in marketing is a crystal clear focus on the different audiences for their products. This avoids the risk of creating generic content which is too vague to be of much use to anyone. Their approach appears to be driven by a real understanding of their audience and its needs.
OUR VERDICT
/10070/10071 /100
71
ENow’s blog is one of the highest scoring in our analysis. And when you read it, you understand why. The team’s blogs are very in-depth, long and well-structured and include walkthrough guides and how-tos with screenshots. All this is aimed at providing content that SharePoint admins will find genuinely useful.
OUR VERDICT
/100 63/10082/100
20With an HQ in Austin, Texas, Catapult Systems is a Microsoft-focused IT consulting company. Their services cover expertise in a very wide range of Microsoft products, married to their knowledge of best practice for implementation.
CATAPULT [email protected]
26
74
19Based in Campbell, California, but with a worldwide presence, Barracuda Networks provides an impressive range of enterprise IT solutions focused on content security, networking & application delivery and data storage & protection.
87
We are especially impressed by Barracuda’s engaging use of Twitter. They post regularly and cover a range of themes consistently, including breaking news on IT security issues and phishing scams, as well as a regular ‘today in tech history’ tweet, demonstrating solid research and a focus on helping customers.
OUR VERDICT
/100 71/10061/100
Catapult Systems has a consistently strong showing across all areas measured in our analysis. However, we particularly like their blog. Always informative, their posts are often packed with wit and personality. There’s also strong involvement from colleagues across the business which is great to see.
OUR VERDICT
/10074/10073/100
21 EPM [email protected]
MODALITY [email protected]
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62
Another Austin, Texas firm, EPM Live provides project and portfolio management tools based on SharePoint and Microsoft Project. Their product is intended to bring the benefits of flexible project management to all parts of the business.
Modality is a Skype for Business Gold Communications Partner. With a strong focus on collaboration, they provide expertise on communications and have developed a range of add-ons and extensions for Skype for Business and Lync.
Coming joint second for their blog in our analysis, EPM Live has an excellent blog aimed squarely at the project management profession. The blog’s approach is to provide great advice on all things project management – from job interviews to setting up a project management office.
OUR VERDICT
/10065/10089/100
74
Modality’s blog scores well in our ranking. Their clear focus on communications and the painpoints of their target audience is an effective way of reaching potential customers. We also think their approach to case studies is really effective - using dedicated pages to tell the world about Modality’s successes with major clients.
OUR VERDICT
/100 68/10075/100
UP AND COMING MARKETER
KARL REDENBACH, CEO, LIVETILES
28
In this year’s report we wanted to profile an up and coming partner. New York’s Live Tiles provides an overlay where employees access all their apps. We sat down with CEO Karl Redenbach to learn about the firm’s innovative content marketing.
CEO Karl Redenbach previously spent 13 years running a SharePoint consultancy before founding his own product company just over two years ago. LiveTiles provides an interface that allows companies that use hundreds, if not thousands, of apps to store them in one easy to access screen. LiveTiles counts Nike, Mars and Burberry among its clients.
LiveTiles fully recognises the value and power of digital marketing. We sat down with Karl to learn about the New York firm’s digital marketing strategy and understand their rapid success story.
LiveTiles obviously has a serious digital marketing strategy, with a great website, blog and strong presence across most social networks. Tell us how you got where you are today.
So, I’m self-taught when it comes to marketing. I ran a SharePoint consulting business until I sold it a couple of years ago before co-founding LiveTiles. In that time, we’ve created a business with a 100-million-dollar valuation in just 12 months. And the most fascinating thing is that it’s not just because of our product – it’s really down to our marketing.
That’s a powerful endorsement for digital marketing! >>
KARL REDENBACH, CEO, LIVETILES
29
Exactly! Let me tell you something interesting. Until a couple of months ago, I never even looked at Google Trends, but for the last two months I’ve been doing it every day. Since we started doing our online marketing, our Google Analytics has gone through the roof. In the whole of last year, we got about 35,000 unique visitors to the site – that’s around two to three thousand visitors per month. Now, we get more than that number every single day.
Wow. So can you tell us what exactly you do to get that much traffic?
Here in New York we’ve developed something we call ‘Andy’ which is our ‘digital factory’. It’s named after Andy Warhol who founded an arts collective here in New York where he brought together a lot of artists to create some of the best art of the 20th century. We wanted to do something a little like that.
Essentially, we’ve created groups of teams who are responsible for producing all our different types of content. For example, we have one team that has people who are focused exclusively on product marketing. We also have a team of content marketers, who are all broken down into individual pods, each with a specific focus. For instance, one team is focused purely on producing content focused on the needs of retail customers, and creates content that those customers want. We also have a growing team of WordPress developers and Hootsuite experts working in each pod and engaging with the community.
Can you tell us about the larger strategy here?
To be honest with you, we take a lot of our inspiration from an Australian company called Atlassian, who, I believe, are the best marketing organisation in the world. When I first read about them, I heard they had no sales people despite being valued at $5 billion US. I didn’t believe it to begin with, but after doing some research and deploying parts of their digital strategy I’m convinced they’re telling the truth. Our digital strategy is all about using a lot of online presence. We create as much interesting, relevant content as possible.
This is a big statement, but I’d say marketing is our business. What I mean is that our marketing team has grown enormously in just a few weeks, and my plan is to double it in size every quarter. A lot of this work is about supporting our partners and helping them sell our products through free trials and so on. But marketing is key. If you’d asked me 12 months ago about the impact it has had, I wouldn’t have believed you. But the traffic on Google Analytics has just gone nuts and proves the value of digital marketing.
So, what advice would you give to someone who’s new to marketing in this space?
Just do it! I think a lot of tech people might feel a little shy about promoting their own work – they feel it’s a bit like showing off. But the bottom line is that you’ve got to get your name out there and let people know about all the great work you’re doing. There’s loads of free resources online, and I can tell you it really doesn’t cost a lot of money; our biggest growth has come from organic searches – from people referring back to us and linking through. Really, you just need to read up about this stuff and put it into practice and you’ll see the results for yourself!
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24
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83
Founded in 2002 and now with an international presence, Imperva is a leading provider of data and application security solutions that protect business-critical information in the cloud and on-premises.
DMC Software has been providing tools for business management solutions built on Microsoft technology since 2001. They have a big focus on CRM, ERP, accountancy and IT infrastructure.
We especially like Imperva’s Twitter feed – it’s engaging and packed full of interesting stories related to cybersecurity. With great use of images and click-attracting tweets, this is top quality social marketing done right. An honourable mention also goes to the Californians’ video-rich website.
OUR VERDICT
/10069/10064/100
71
We’re really impressed by DMC Software’s intuitive website. However, it’s their blog which really stands out with thought-provoking and well written and researched articles. Posts are aimed at the needs of specific industries and are often written in response to industry news, showing how companies can react.
OUR VERDICT
/100 71/10075/100
25
26
31
77
TimeXtender provides data warehouse automation services, aimed at making data warehouses work quickly and efficiently. With a HQ in Denmark and a global presence, TimeXtender’s unique offering is fuelled by an energetic marketing team.
K2 aims to make it easy for businesses to create apps for their specific needs. Their tools allow companies to create powerful tools with little to no code – be that on-premises or in the cloud.
TimeXtender seems like a company on a mission - if their content production is anything to go by. The team produces a lot of fresh news and content which is regularly fed through their blog, Twitter feed and other channels. Content marketing is about quality and quantity – TimeXtender definitely excel at both.
OUR VERDICT
/10072/10068/100
76
We are very impressed by K2’s high quality digital marketing. We particularly like the website which is well targeted at different business departments, and incorporates attractive design and great use of imagery. We also rate their Twitter feed highly – it’s engaging and focused on pushing the company’s multi-channel marketing.
OUR VERDICT
/10073/10068/100
27
28
32
78
Launched in 2011, CloudLock provides comprehensive tools for enterprises and institutions to protect their cloud-based environments from compromised accounts and data breaches and centrally manage risk.
Providing maintenance and support for legacy systems and managing complex unified communications solutions, Continuant helps customers achieve their IT and communications objectives.
CloudLock has created an impressive, multichannel marketing effort to boost its presence online. The website is engaging and packed with resources and their Twitter feed has a laser focus on the problems of their audience. However, we especially like their blog with its ‘CyberFact of the moment’ and timely news stories.
OUR VERDICT
/10063/100 71/100
59
As you might expect from communications experts, Continuant’s blog scored among the highest in our analysis. Varied subject matter and consistent posting drives their score higher than most companies near them on our list. They also target articles at specific use cases and industries which is best practice.
OUR VERDICT
/10068/10087/100
29
30
33
71
Based in United Arab Emirates, Nventeq is one of the major Microsoft VARs in the region. They provide customers with a range of Microsoft products, managed services and support and have a special focus on Microsoft Dynamics.
Founded in 2007, DevFacto is an up and coming Canadian software design and app creation company. With a strong focus on user experience and human centred design, the firm is known for its vibrant culture.
Nventeq’s digital marketing efforts are easy to understand, straightforward and effective. They use a range of channels and ‘tick all the boxes’ when it comes to best practice: linking social media with new blogs, packing their pages with links to product landing pages and employing calls to action across the website.
OUR VERDICT
/10075/100 71/100
66
A key part of DevFacto’s vision is to be people focused, and a great example of this is their digital marketing. The firm’s employees feature heavily throughout their website, blog and social pages (including a buzzing Facebook presence). This all contributes to making them feel friendly and approachable – something we think is very important.
OUR VERDICT
/10068/10079/100
The #MSPartner hashtag is really active, but there was a large spike around the 2015 World Partner Conference.
A mix of companies and individuals were
tweeting
INDIVIDUAL
UNKNOWN
58.99%INDIVIDUAL
0.29%
CORPORATE40.72%
1K
USERS
FEB
0K
5K
10K
MAR ARP MAY JUN JUL AUG SEP OCT NOV DEC JAN
6KTWEETS
35.2KPOTENTAIL
IMPRESSION
874.73K
USERS
Which of them had the most mentions?
They were tweeting from all over
But mainly in English
4.2K 174108
7164
11268 TWEETS PUBLISHED
IN ENGLISH
98.57%
#MSPartner
TWITTERAND THE
MICROSOFT PARTNER
NETWORK
TWEETS
So what were they talking about?
34
Microsoft Partner@msPartner
Phil Sorgen@phil_sorgen
Jen Sieger@jensieger
Brad Smith@BradSmi
Kati@katiqu
PARTNERS31 TO 50
Ellipse SolutionsCrederaCWL Systems 1EContent and CodeKnowledgeLakeBrightstarrPyramid AnalyticsSada SystemseImagine
39394040404141414242
ColligoSensei Project SolutionsBetterCloudLightning ToolsPowerObjectseFolderCodeTwoCPSRedspireXgility
36363637373738383839
35
Founded in 2000, Colligo provides a range of tools for email and SharePoint that integrates with Outlook. Colligo’s tools are accessible from desktop or from any device, letting users work how they want, where they want.
COLLIGO31
Sensei Project Solutions specialises in PPM deployments with Project Online, Project Server and Microsoft Project. They provide a complete solution for product deployment, as well as training and support.
SENSEI PROJECT SOLUTIONS32
BetterCloud provides the tools for managing and measuring cloud office platforms. We particularly liked their campaign focused, informative and highly active Twitter feed.
33
75/10073/10067/100
73/10074/10069/100
63/10068/10082/100
@colligowww.colligo.com
@senseiPPMwww.senseiprojectsolutions.com
36
Founded in 2007, Lightning Tools creates SharePoint tools and web parts. We find their blog particularly impressive. It’s great quality and packed full of useful ‘how-to’ guides, featuring screenshot-heavy walkthroughs.
LIGHTNING [email protected]
34
Winner of 2015’s Microsoft Partner of the Year for Cloud CRM, PowerObjects implements and supports Microsoft CRM tools. We rated their website especially highly – navigation is intuitive and user centered.
35
eFolder is a leading provider of cloud backup, business continuity and file sync services. We especially like the website, which is employee focused and very well designed.
36
72/100 71/10070/100
69/10055/10082/100
76/10078/10063/100
37
Redspire provides solutions for Dynamics CRM customers. The Scottish firm has a great blog with a laser focus on different uses of CRMs for different kinds of users and industries.
39
68/100 61/10079/100
CodeTwo’s product range extends out of the box Microsoft productivity tools. These include email, backup, migration and synchronisation tools. The company has an excellent blog, packed full of long, detailed and highly informative guides.
37
Corporate Project Solutions (CPS) is a full service IT consultancy and provider of the full range of Microsoft enterprise products. The blog scores particularly highly in our analysis, with regular posts targeted at specific audiences.
CPS@cps_solutionswww.cps.co.uk
38
64/10074/10077/100
69/10063/10077/100
38
Credera is a full-service management consulting, user experience and technology solutions firm. Based in Texas, the company has a good looking website. However, it’s their energetic and friendly blogging which really sets them apart.
42
74/10044/10080/100
Xgility provides a range of services and products related to Microsoft technology. Their blog deserves particular recognition; the team regularly publishes content on different themes, but especially pertaining to the needs of government.
40
Based out of Dayton, Ohio, Ellipse Solutions is a Microsoft Dynamics AX ERP Gold Partner. We especially like their blog. It has a strong focus on providing guidance and how-to walkthroughs with Dynamics AX.
ELLIPSE [email protected]
41
63/10070/10079/100
63/10055/10086/100
39
London’s Content and Code has been building productivity platforms with Microsoft products since 2001. Their regular blogging with thought leadership pieces and detailed series sets them apart.
CONTENT AND [email protected]
45
69/10058/10077/100
Based in the UK, CWL Systems has been providing support and infrastructure services since 1992. We’re particularly impressed by their blog. It includes how-to guides and content targeted at specific users and industries.
CWL SYSTEMS@CWL_systemswww.cwlsystems.co.uk
43
London-based 1E’s products allow businesses to automate the full software lifecycle. 1E really understands the power of consistent content marketing and their Twitter feed and blog are updated regularly.
1E@1E_globalwww.1e.com
44
65/10069/10077/100
77/10043/10077/100
40
Pyramid Analytics created the BI Office Suite, a platform that aims to make it much easier for anybody to use data. We especially like their interactive and engaging Twitter feed with its questions and competitions.
PYRAMID [email protected]
48
72/10070/10067/100
KnowledgeLake focuses on architecting and implementing ECM solutions built on Microsoft technologies. This is a company that understand the power of a tweet. Personable and intriguing; it’s social media marketing at its best.
KNOWLEDGE [email protected]
46
With offices worldwide, BrightStarr offers a full range of productivity tools and services built on Microsoft technologies. They are also the people behind Unily, a major player in the ‘Intranet in a box’ market.
BRIGHTSTARR@brightstarr_SPwww.brightstarr.com
47
77/10055/10071 /100
71 /10066/10070/100
41
Founded in 2000, SADA Systems helps its clients with cloud migration strategies and support. The Los Angeles firm has an awesome, video-rich website. It’s a joy to navigate and is thoughtfully built.
SADA [email protected]
49
Indianopolis based eimagine helps companies with implementations of Microsoft Dynamics and SharePoint, as well as training and customer specific customisation.
50
72/10077/10063/100
69/10068/10069/100
42
43
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REPORT ONLINE
SIMPLY SEARCH FOR
inbound marketing excellence
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BEGIN PUSHING YOURSELFNow start laying the groundwork for a more consistent digital marketing strategy
MO
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THE WEIGH-INDon’t go too hard in your first month, this phase is like a warm up.
DESIGN YOUR FITNESS PROGRAMResearch and preparation are by far the most important stages in your digital marketing fitness plan.
MO
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THE 6 MONTH MARKETING FITNESS PLAN
FEATURE
We’ve all made snap decisions to get fit and diet in the past. However, without a good plan, those goals rarely turn into reality. Creating a strong digital marketing presence is the same. This guide will help you build a realistic, 6-month digital marketing plan aimed at making sure your brand represents you in the right way online.
Know your competitors: What digital marketing are they doing?
Current state: What marketing do we already do? What works? Why?
Define goals: Where do we want to be? Do we want to create more leads – and if so, how many?
Know your audience: Who buys your products or services? What are they like and what do they look for online?
Week 1: Google Analytics - Study your website further, get to know how people interact with it and which pages they land on.
Week 2: Update and improve your most popular landing pages with clear calls to action.
Week 3: Create or restart your Twitter account. Begin tweeting once per day.
Week 4: Write your first company blog post, announcing your new direction and purpose.
Week 1: Research, write and publish one blog. Increase to three tweets per day.
Week 2: Keep refreshing landing pages and tweet daily.
Week 3: Begin placing ads on Bing, Google and social networks. Tweet daily.
Week 4: Publish another blog post and tweet daily. Start measuring your progress with your analytics tool. Publish your email newsletter with interesting news and links to your blog.
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THE 6 MONTH MARKETING FITNESS PLAN
Remember, just like fitness, digital marketing only works long term if you keep it consistent and keep pushing yourself to achieve greater heights, so keep motivated!
MO
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TONE AND REFINEYou now have a good online marketing presence on which to build. You’re ready to launch your first digital marketing campaign.
MO
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EXPANDING ON THE BASICSThis month, the focus will be on spreading your presence on the web.
GETTING SERIOUSIn your fourth month, you want to be at a stage where your digital marketing machine is whirring along nicely.
MO
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Week 1: Share a blog on your company’s LinkedIn page and ask employees to do the same.
Week 1: Commission a whitepaper or eBook. Tweet daily. Submit a guest post to an external site with a link back to your website
Week 2: Publish a ‘teaser’ blog post which will generate some interest in the lead up to your eBook or whitepaper.
Week 3: Create a new landing page which will lead to a download of your eBook/whitepaper.
Week 4: Launch your landing page with a downloadable eBook and another blog post leading to the landing page. Finally, send out an email newsletter with full automation to contacts and tweet about the eBook.
Week 1: Publish a blog and use tools to analyse your tweets – what time are people engaging with your social media activity and is this increasing website engagement? Start testing your paid ads.
Week 2: Publish a blog and tweet daily.
Week 3: Publish a blog and tweet daily. Keep testing your paid ads
Week 4: Publish a blog and tweet daily. Measure the impact of paid ads and decide if you need to change or improve any of your landing pages. Send an email newsletter.
Week 2: Begin contacting third party websites and industry magazines to offer to write a guest post. You should now look to send out five tweets per day. A mix of company news, re-tweets and content from the site. Send at optimized times.
Week 3: Publish a blog and tweet every day.
Week 4: Publish a blog on the website and tweet daily. Keep analysing your ads and send an email newsletter to your mailing list.
SQSNet@WorkCloud CruiserBitTitanCAL Business SolutionsRICS SoftwareDimension DataGrove GroupQUADRO TechHyphenetSana CommerceGWAVACloud2Prosperity 24.7ITSElite TelecomdocSTARexoprisem-hancecontentformulaDSIiCepts TITUSClicktoolsCMIT SolutionsIntergen GroupSpecops SoftwaremcaConnectSafe-TthinkASGCollaborisSWCVircomLBMC Technologypcr
76 67 6873 67 6940 79 7472 63 7369 69 6976 67 6670 60 7648 75 7262 86 5471 67 6874 67 6772 61 7464 72 6770 71 6469 68 6868 61 7570 68 6773 68 6570 60 7550 80 6567 68 6871 67 6761 65 7448 71 7463 64 7456 68 7369 70 6475 67 6461 77 6173 73 5968 61 7341 79 6843 73 7476 71 5970 67 66
PARTNERS51 TO 25051.52.53.54.55.56.57.58.59.60.61.62.63.64.65.66.67.68.69.70.71.72.73.74.75.76.77.78.79.80.81.82.83.84.85.
daffodil softwareAdvanc. Bus. SolutionsBDNARedPixieStatêraAKA Enterpr. SolutionsAgile I.T.QualiBrennan ITBrightWorkBrittenford SystemsDatamaticsLinkPoint360HubOneLiveTilesForationperspicuityBinaryTreeBP LogixOnRampVitalystCyberArkBell TechlogixDaughertyOlenickKMS TechnologyiVisionmyCloudDoorpulsionSystemagicNouveau SolutionsBlue Horseshoe igroupAbleBridgeECC IT Solutions
74 70 6069 73 6066 64 7062 67 6935 82 6770 63 6844 67 7750 71 7053 73 6665 60 7369 67 6468 73 5870 73 5764 68 6573 70 5866 73 5970 67 6372 60 6949 73 6747 71 7074 63 6430 75 7472 77 5150 73 6666 63 6772 63 6480 60 6349 68 7071 63 6453 64 7266 64 6658 64 6971 53 7465 71 5962 75 56
86.87.88.89.90.91.92.93.94.95.96.97.98.99.100.101.102.103.104.105.106.107108.109.110.111.112.113.114.115.116.117.118.119.120.
Partner# Partner#
46
Oxford CCArchive 360cogmotiveEnsystCrow Canyon SystemsBlue ChipVirtoSoftwareThreeWillGraVocBonzaiSP MarketplaceGradwellFMT ConsultantsWellingtoneMicroAgeCuroGensComputerWorldKineticsContent Panda2B SolutionsunilyBasicCristie SoftwareOakTreetmcLAN InfotechMerit SolutionsAvocetteEastBanc TechnologiesWinWire TechnologiesASKNetwovenXSolutionsPuzzlepartWEBIT Services
67 71 5758 82 5162 67 6451 73 6373 70 5456 68 6570 71 5557 70 6268 63 6366 61 6667 70 5673 47 7650 67 6867 67 5966 63 6349 73 6264 63 6463 68 5958 61 6966 60 6551 70 6366 61 6451 60 7249 63 7069 63 6067 64 6058 60 6870 68 5454 70 6065 67 5855 70 5963 63 6263 82 4350 63 6868 64 58
PARTNERS51 TO 250121.122.123.124.125.126.127.128.129.130.131.132.133.134.135.136.137.138.139.140.141.142.143.144.145.146.147.148.149.150.151.152.153.154.155.
BetterworkingRand GroupSourceITKreischer MillerDilignetTrexinVirtual OctoberNetelligentOur IT DepartmentnGenxinfinity groupCohn Consulting Corp. skykickCrestwood AssociatesImanamiAssureSignEdwards P.S.KME SystemsOmni212Nuvem ConsultingITworksKCOMEvokeITWorkWiseProgram FrameworkEnovaPointCarolinasITInveniasQuantumPMAegexSierra Workforce Solut.Grant McGregorSoftvativeKaya ConsultingNENS
59 63 6475 60 5872 70 5072 60 5954 67 6143 67 6766 61 6169 60 6173 60 5854 60 6760 63 6164 71 5147 61 6959 61 6366 70 5059 64 5954 73 5368 70 4873 61 5554 64 6168 61 5771 38 7959 63 6067 75 4336 67 6773 63 5268 67 5056 60 6268 63 5360 60 6068 60 5565 73 4364 63 5464 77 4065 71 45
156.157.158.159.160.161.162.163.164.165.166.167.168.169.170.171.172.173.174.175.176.177178.179.180.181.182.183.184.185.186.187.188.189.190.
47
Partner# Partner#
Tidestone SolutionsLMSWestpaperless proposalPDF Share FormsDrivenCGNETRecordPointBPA SolutionsCommercientAccudata SystemsProject LineCSG SupportBamboo SolutionsCBSMetaphorixPremierPoint SolutionsNeudesicQuissMethods DigitalacceleratioPalisades TechnologyPlanetMagpieTorsion Info. SecurityrisualSilverwareNth GenerationProSymmetrySysco SoftwareSaaSAge IT SupportIOTAPKWisComMilyliAscentPathGravity Software
70 63 5058 64 5562 60 5768 60 5468 62 5266 67 4869 67 4658 65 5371 50 6168 79 3472 63 4841 63 6369 61 5149 50 7254 67 5268 61 5164 54 6062 43 7234 63 6651 57 6371 61 4965 68 4546 64 5962 68 4659 43 7372 61 4868 63 4865 57 5560 75 4056 60 5667 61 5057 50 6632 68 6067 63 4745 64 57
PARTNERS51 TO 250191.192.193.194.195.196.197.198.199.200.201.202.203.204.205.206.207.208.209.210.211.212.213.214.215.216.217.218.219.220.221.222.223.224.225.
SharePointEduTechActionspaceEPM PartnersTumble RoadMetro CSGSprings HostingLanham AssociatesVisual 2000iLink SystemsRedwood TechnologiesIcertisBeyond Computer Sol.TrisoftInfopulseConsiliumKabBoVyapinSievoAdmin ArsenalLayer2Fusion FactorArtis GroupMultipubWTS ParadigmTAG Solutions
42 60 6270 60 4861 60 5257 63 5072 68 3738 61 6152 60 5565 63 4560 53 5649 61 5337 61 5963 61 4629 70 5363 67 3857 71 3660 30 7554 71 3766 70 3226 68 5366 40 6134 61 5626 60 6062 64 3866 63 3661 60 41
226.227.228.229.230.231.232.233.234.235.236.237.238.239.240.241.242.243.244.245.246.247248.249.250.
Partner# Partner#
48
We offer the following services:
• Website design and build • Search Engine Optimisation • Campaign planning, management and
execution • Marketing automation• Social media management• Content marketing• Strategy, insights and research
Whether it's thought provoking blog posts, informative whitepapers, SEO driven web content, social engagement or punchy press releases, we know how to talk to the audience in question.
We also help companies with larger marketing campaigns, carry out research, build websites, create eye catching designs and more.
Because we only work with Microsoft Partners we understand the products and services involved, the customers, pain points, benefits and the best ways to communicate.
Located in central London, UK, Fifty Five and Five are a full service digital marketing agency.
We help Microsoft Partners communicate more effectively, reach new audiences and drive leads.
Founded by Chris Wright, a former IT consultant with many years experience working with Microsoft Partners, we are a fast growing team of marketers, writers, researchers and designers.
Born out of a recognition that Microsoft Partners face a unique set of challenges when it comes to B2B marketing, our goal is to help brands define and differentiate themselves.
We are constantly impressed by the work of partners, building amazing tools for clients and offering services that are changing the world of work. Our days are spent immersed in the Microsoft Partner Network, helping companies to communicate more effectively, reach new audiences and drive leads.
ABOUT USTHE MICROSOFT FOCUSED DIGITAL AGENCY
49
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and fivewww.fiftyfiveandfive.com
TOP50
MICROSOFT PARTNERS
