Date post: | 01-Jul-2015 |
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Sam Beal & Associates ©2013
Business Intelligence Inbound Marketing
High Technology
Sam Beal & Associates
Sam Beal & Associates ©2013
What is Inbound Marketing?
Customers reaching out to youBetter ROI than outboundSuccess is a function of:
Website effectivenessContent – on your site and on the webConversations on the web i.e. social
Sam Beal & Associates ©2013
Sam Beal & Associates ©2013
Landing Page QualityRich ContentConversion methods
Search
The Funnel
Sam Beal & Associates ©2013
Search Matters
Organic search is ~freeEngineers use search
Your products & services must be on page 1
And must be near the top to be clicked
Sam Beal & Associates ©2013
Sam Beal & Associates ©2013
Search Matters
Search Engine Results Page - SERPWhere do your products rankWhere do your keywords rank
Search engines filter (bias) resultsSearch history, IP, social activity, etc.Use tools to unbias results
Sam Beal & Associates ©2013
SERP Analysis
Keywords
Ran
kin
g#1 on page
Sam Beal & Associates ©2013
How do you improve SERPsSearch Engine OptimizationQuality Content and/or
Outbound Marketing with SEMSearch Engine Marketing