Inbound Marketing for Personal Branding

John PeltierTwitter: @johnpeltier

B2BCamp AtlantaJanuary 2013

About MeSenior Product Manager – The Network, Inc.

Website: www.tnwinc.com

Twitter: @johnpeltierProduct Mgmt Blog:

http://johnpeltier.com/blogPersonal Branding Blog: www.JobLure.com

ProductCamp website: www.Pcampatl.com Twitter: @pcampatl

 ”The aim of marketing is to know and understand the customer so well

that the product or service fits him and sells itself.” – Peter Drucker,

1974

- Tom Peters, 1997

http://www.sxc.hu/photo/1013679

Hedgehog ConceptSingle unifying concept

that drives your decisions and behavior

(Jim Collins)

What can you really be the best

at? What problems can

you solve?  What are you deeply passionate about?  

What can You Be

Best At?

What do you care

deeply about?

What problem

s can you

solve?

Leads

People who contact you

for more

People who share your

content

People who read your content

Personal Funnel

Three-Step Plan for Personal Branding

1. Offline2. Broadcast3. Directory

Offline Personal BrandingExcellence at work

Speaking at conferencesLeading an organization

NetworkingMeeting for Coffee

Others?

Content Marketing[Broadcast]

Other Ways to Be Found[Directory]

What’s a Job Lure?Online portion of your personal brand

Attracts prospective clients, prospective employers

Gets Leads into your personal Funnel

What are your experiences?What works for you?

What questions do you have?