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Recession-Busting Web Marketing Strategies Stern School of Business March 24, 2009 Rick Burnes Twitter: @rickburnes
Recession-Busting Web Marketing Strategies
Stern School of Business
March 24, 2009
Rick Burnes
Twitter: @rickburnes
The Old Strategy: Outbound
The New Strategy: Inbound
The Inbound Marketing Cycle
Visitors
& Links
Visitors
Content
Social Media
SEO
Visitors
& Links
Visitors
& Links
More Brain, Less Budget
Flickr: Refracted MomentsFlickr: Refracted MomentsFlickr: Gaetoan LeeFlickr: Gaetoan Lee
What Should You Do?
1. Start a blog
2. Participate in social networks
3. Work on Search Engine Optimization
