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Inbound Marketing Presentation at St. Louis American Marketing Association Meeting

Date post:	11-Nov-2014
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Inbound or content marketing isn't a theory or a fad. It's not something just a few companies should do. It's exactly how every organization should market its products and services. You figure out what questions your prospective customers are asking and then you answer them by producing quality content - eboks, white papers, webinars, etc. It works. We've proven it works at BizLibrary.

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Page 1: Inbound Marketing Presentation at St. Louis American Marketing Association Meeting

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Page 2: Inbound Marketing Presentation at St. Louis American Marketing Association Meeting

In-BoundMarketing& B2B Content Challenges

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Hello!

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Content Marketing

Requires “Great Content”

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Great Content: Content that answers questions potential clients/customers are asking.

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STILL CONTENT DRIVEN!

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Jan - July

19142423

3241

6157

2010201120122013

Leads Generated January - July

Page 20: Inbound Marketing Presentation at St. Louis American Marketing Association Meeting

8.42%

11.81%13.06%

201020112012

Close Rate from MKT Leads

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25.4%

35.3%

54.5%

201020112012

New Business - % from MKT Leads

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