Date post: | 01-Jul-2015 |
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The Basic
Concept of
-From a beginner's perspective
What is Marketing?• Connecting your Brand and Products with people. •It is done at three stages:
• Before making a product/solution (knowing people’s need)
• While making the product (expert suggestions, market prospects, features)
• Selling the product (advertising, reviews, promotion)
•Two ways of marketing: Outbound (the traditional) & Inbound (the emerging)
Introducing the termsMarketing is done in two ways: Inbound and
Outbound Inbound is a method that tries to pull people
instead of pushing the products to them.Companies here stay visible and reach to
those who are actively seeking their products, thus filtering out the not-needed ones.
Inbound Vs. Outbound Marketing is an interesting comparison to better understand the concept.
Inbound Marketing
The INBOUND MARKETERUses any tactics to
earn people’s interest rather than buying it
Communication is interactive and
engaging
Customers come to you via search
engines, referrals, social media, etc.
Marketers seek to entertain and educate
Marketers provide value
So what comes in Inbound Marketing?
The most effective tactics include Content Marketing and Social Media Participation.
Content Marketing
Blogs/Vlogs
eBooks
InfographicsPodcasts
WhitePaper
And what else ?Content when shared on social networks
lets you participate in Social Media Sharing.
Social Media
Digg
Delicious
How does it help?
Sharing content on social media increases visibility and can make it viral
Many links can be built from those content to the company’s site increasing search ranking
Can create buzz and consistent referral traffic leading to sales
Inbound Marketing Effect
Why Inbound ?
www.mashable.com/2011/10/30/inbound-outbound-marketing/
newmediacampaigns.com/.../what-is-inbound-marketing/
wordstream.com/inbound-marketing/
All the pictures, logos and trademarks used in this presentation are the property of their respective owners. They have been used here only for educational purpose.
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