Date post: | 10-May-2015 |
Category: |
Business |
Upload: | ryan-jennings |
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Inbound Restaurant Marketing
Make your marketing dollars work harder for you.
Sunday, 25 August 13
What the heck is inbound marketing?
...and why should I even care?
Sunday, 25 August 13
Inbound marketing is advertising of a
restaurant through blogs and social
mediaand other forms of content marketing
Sunday, 25 August 13
What inbound marketing isn’t.
...just so you know ;)
Sunday, 25 August 13
buying ATTENTION.radio ads.print marketing.
...this is outbound marketing.
Sunday, 25 August 13
Inbound marketingearns the attention
of customersand is there when
customers are ready to look for it.
Sunday, 25 August 13
Outbound restaurant marketing
buys, begs or bugs their way in.
via paid ads, press releases or sales people
Sunday, 25 August 13
Inbound restaurant marketing is more
valuable
...as customers are already in ‘evaluation mode’ searching for suitable restaurant
options.
Sunday, 25 August 13
5inbound
marketing destinations you must be findable on.
Sunday, 25 August 13
1Your own websiteonline booking
designed for mobile latest menu
opening hourslinks to 3rd party articles
all wrapped up in a visually beautiful design
Sunday, 25 August 13
2 Google Places
Sign up here: http://www.google.com/business/placesforbusiness/ it’s FREE!
Sunday, 25 August 13
3 social media
twitter.com/1024HB facebook.com/elephanthillwinery
FREE to use $6-20 a promoted post
Sunday, 25 August 13
4 Where locals go
Get at least 2 articles on here: http://tweet2eat.co.nz/signup/
Sunday, 25 August 13
5Where tourists go
Get a free listing here: http://www.hawkesbaynz.com/
index.php/food-wine/restaurants-cafes
Rank high on here: http://www.tripadvisor.com/
Restaurants-g1967368-Hawke_s_Bay_Region_North_Island.html
Sunday, 25 August 13
3outbound
marketing costs you can cut.
Sunday, 25 August 13
1Newspaper
advertising....short 24 hour ad life is costly and
ineffective and unmeasurable.
Sunday, 25 August 13
2Print magazines
...great for the ego, but still costly and unmeasurable.
Sunday, 25 August 13
3Radio advertising
...listeners are spread over too many radio stations.
Sunday, 25 August 13
What else should I be checking?
Sunday, 25 August 13
Google your restaurant name
Make sure you’ve got an ‘official word’, ‘2nd opinion’
and ‘locals choice’ listing.Sunday, 25 August 13
Google ‘Hawke’s Bay restaurants’
you should be present on at least 3 different search
engine results like this one.Sunday, 25 August 13
Compare your audience with local foodies @Tweet2eatHB
Compare here: https://followerwonk.com/compareGet more by following Tweet2eat fans or by becoming a paid member.
Sunday, 25 August 13
Setup a buffer account and schedule Facebook
and Twitter posts.
Get Buffer here: https://bufferapp.com
Sunday, 25 August 13
Photograph your dishesand share on social media in real-time.
Pro tip: Make it a daily kitchen task. Take photos on a a dedicated iTouch with wifi built in for just $349
http://www.apple.com/nz/ipod-touch/features/Sunday, 25 August 13
Get on your best customers home screen.
Get a mobile app like this 1024.tweet2eat.co.nz. and get more ‘spur of the moment’ bookings.
Sunday, 25 August 13
Know why your customers keep
coming back to you.
...and keep doing that. Simple.
Sunday, 25 August 13