1Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
Inbound Statistics and Trends
Presented by:
Ron ErdmannOffice of Travel & Tourism Industries (OTTI)International Trade AdministrationU.S. Department of CommerceOctober 25, 2012
2Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
OTTI Serves as the National Tourism Office
• We advance policies and programs that strengthen economic development.
• We support and create opportunities for U.S. travel and tourism exports.
http://www.tinet.ita.doc.gov/
3Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
U.S. Department Of CommerceInternational Trade Administration Tourism Resources
OFFICE OF TRAVEL &TOURISM INDUSTRIES
Office of Domestic Operations105 U.S. Offices
Foreign Commercial Service151 Offices in 83 Countries
http://www.buyusa.gov/eme/tra.html
http://trade.gov/cs/
http://www.tinet.ita/doc/gov
4Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
Free Data Available from OTTI Website
5Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
Data Available for Purchase
• Monthly Arrivals Report• Monthly Air Traffic Report• Overseas Travelers to U.S. Report• 11 Country Reports• 1997-2011 Country & Sector Reports• Custom data tables• Custom Reports (12 columns & 35 Tables)
6Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
International Arrivals & Spending
(1997-2011)Visitor spending (receipts) closely mirrors visitor volume. Visitor volume was a record 62.3 million, while spending was a record $153 billion in 2011.
Sources: Department of Commerce, Office of Tourism Industries; Department of Commerce, Bureau of Economic Analysis; Statistics Canada; Banco de Mexico.
7Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
Travel Passenger Total Travel
Receipts Fare ReceiptsOrigin Country 2011r Receipts r 2011r
Top Travel Export Markets(2011r Receipts, $Billions/year)
Canada $19.4 $4.6 $24.0 Japan $10.1 $4.6 $14.8United Kingdom $9.0 $3.0 $12.0Mexico $6.4 $2.8 $9.2Brazil $5.9 $2.6 $8.5China $5.7 $2.1 $7.7Germany $4.9 $1.4 $6.3Australia $4.3 $0.7 $5.0France $3.8 $1.2 $5.0India $3.1 $1.3 $4.4South Korea $3.7 $0.1 $3.8
U.S. TOTAL $116.1 $36.6 $152.7
r = revised
8Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
International Total * 62,325 4% 22%1 Canada 21,028 5% 43%2 Mexico 13,414 0% 27%
Overseas ** 27,883 6% 7%3 United Kingdom 3,835 -0% -18%4 Japan 3,250 -4% -36%5 Germany 1,824 6% 2%6 Brazil 1,508 26% 105%7 France 1,504 12% 38%8 South Korea 1,145 3% 73%9 People’s Rep. of China 1,089 36% 337%10 Australia 1,038 15% 92%
Origin of Visitor 2011 2011/2010 2011/2000(000s) (% change) (% change)
Top Origin Markets forInternational Travelers to the U.S.
* International travelers include all countries generating visitors to the U.S.** Overseas includes all countries except Canada and Mexico. Record year for travel to U.S.
9Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
Use of Package by Overseas Visitors: 1996 - 2011
Share of Visitors % Visitors (000)
U.S. Department of Commerce, International Trade Administration, Office of Travel and Tourism Industries (October 2012)
‘Overseas’ excludes Canada and Mexico.
10Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
Overseas ** 4,489 1% -17%1Japan 1,300 -4% -43%2United Kingdom 706 -15% -38%2 France 235 8% 41%3 People’s Rep. of China 203 83% n.a.5 Italy 196 1%47%6 Brazil 179 11% 84%7 Germany 166 -4% 4%8 Australia 114 -5% 17%9 South Korea 105 -51% n.a.
Origin of Visitor 2011 2011/2010 2011/2000(000s) (% change) (% change)
Top Origin Markets forPackage Travelers to the U.S.
** Overseas includes all countries except Canada and Mexico.n.a. estimate is not available Based upon Package Questions
11Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
Use of Guided Tour by Overseas Visitors: 1996 - 2011
Share of Visitors %
Visitors (000)
U.S. Department of Commerce, International Trade Administration, Office of Travel and Tourism Industries (October 2012)
‘Overseas’ excludes Canada and Mexico.
12Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
Overseas ** 4,963 10% 19%1 Japan 799 12% -43%2 United Kingdom 736 -1% 2%3 Australia 429 20% 165%4 Germany 332 20% 31%5 France 233 17% 61%6 South Korea 223 49% n.a.7 People’s Rep. of China 218 57% n.a.8 Italy 158 7% 94%9 Brazil 118 7% 162%
Origin of Visitor 2011 2011/2010 2011/2000(000s) (% change) (% change)
Top Origin Markets forGuided Tour Visitors to the U.S.
** Overseas includes all countries except Canada and Mexico.
n.a. estimate is not availableBased upon Activity Participation
13Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
New York (JFK) 17.2% 12.1% -5.1% Miami (MIA) 13.8% 9.0% -4.8%Los Angeles (LAX) 11.1% 11.0% -.0.1%Newark (EWR) 6.4% 4.1% -2.3%Honolulu (HNL) 6.1% 17.3% 11.2%San Francisco (SFO) 5.6% 3.9% -1.7%Chicago (ORD) 4.7% 1.8% -2.9%Agana (GUM) 3.8% 18.5% 14.7%
Sum of the Above 68.7% 77.7% 9.0%All Others 37.3% 22.3% -15.0%
U.S. Port-of-Entry for Overseas & Package Visitors (2011)
Share of Share ofDifference
Overseas Package Arrivals Travelers
U.S. Port (Top 8) Overseas & Package
14Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
Survey of International Air Travelers
English and 11Foreign language versions
Self administered bypassenger
Same survey for non-residentand resident travelers …Skip patterns
New versionIn 2012
15Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
Overseas & Package Travelers’ Information Sources & Trip Decision
Times 2011
Information Sources
Overseas Travelers
to U.S. 2011
Package Travelers to
the U.S. 2011
Personal Computer/Internet 44% 36%Travel Agency 36% 62%Airlines Directly 23% 7%Friends or Relatives 16% 10%Travel Guides 8% 16%Tour Company 7% 21%
Advance Trip Decision Time 93.0 106.9Advance Airline Ticket Reservation 66.4 83.9
16Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
Overseas & Package Travelers’ Means of Booking Air Trip 2011
Information Sources
Overseas Travelers
to U.S. 2011
Package Travelers to
the U.S. 2011
Travel Agency 42% 65%
Personal Computer/Internet 30% 10%
Airline Directly 13% 3%
Company Travel Department 7% 3%
Tour Operator 5% 17%
Advance Package Booking Time 87 87
17Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
Selected Overseas & Package Travelers’ Key Characteristics 2011
Characteristics
Overseas Travelers
to U.S. 2011
Package Travelers to
the U.S. 2011
Use Of Packages 16% 100%
First International Trip 28% 42%
Main Purpose - Leisure 53% 89%
Main Purpose - VFR 17% 3%
Main Purpose - Business 21% 5%
Nights in the U.S. 18 10
% Staying in Hotels/Motels 79% 97%
Number of Destinations Visited
2.0 2.0
18Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
Transportation Used by Overseas & Package Visitors to the U.S. 2011
Mode of Transport
Overseas Travelers
to U.S. 2011
Package
Travelers to the U.S. 2011
Taxi/Cab/Limousine 41% 40%
Rented Auto 29% 26%
City Subway/Tram/Bus 27% 32%
Airlines in U.S. 27% 21%
Company or Private Auto 23% 16%
Railroad between Cities 12% 8%
Bus between Cities 11% 18%
19Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
Activities Participation of Overseas & Package Travelers to the U.S. 2011
Activities
Overseas Travelers
to U.S. 2011
Package Travelers to
the U.S. 2011
Shopping 88% 93%
Dining in Restaurants 84% 83%
Sightseeing in Cities 44% 51%
Visit Historical Places 41% 38%
Amusement/Theme Parks 30% 35%
Visit Small Towns 27% 29%
Cultural Heritage Sites 24% 29%
Art Gallery/Museum 24% 17%
Water Sports/Sunbathing 21% 35%
Visit National Parks 20% 27%
20Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
New York 37% 25%
California 22% 19%
Florida 20% 21%Nevada 10% 14%Hawaii 8% 19%Massachusetts 5% 3%Texas 5% *Illinois 5% 3%Guam 4% 19%New Jersey 4% *Pennsylvania 3% 2%
States/Territories Overseas PackageVisited % %
Top U.S. States/Territories Visited by Overseas & Package Travelers 2011
21Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
New York City 36% 40% 4% ptsLos Angeles 28% 38% 10% pts
Las Vegas 21% 31% 10% ptsSan Francisco 21% 22% 1% ptHonolulu 14% 18% 4% pts
Anaheim 7% 8% 1% ptOrlando 4% 8% 4% ptsWashington, DC 9% 8% -1% ptsMiami 3% 8% 5% ptsNew Orleans 1% 6% 5% ptsBoston 6% 6% no change
San Diego & Chicago
Cities Visited Overseas Package% % )
Top U.S. Destinations Visited by Australian Travelers (2006 vs. 2011)
22Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
The Current OTTI International Travel Forecast
23Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
51.246.9
43.641.2
46.149.2 51.0
56.057.9
55.0
59.862.3
65.468.3
71.173.8
76.6
0
20
40
60
80
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012(f)2013(f)2014(f)2015(f)2016(f)
Arrivals in Millions
Sources: U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries; Secretaria de Turismo (Mexico); Statistics Canada. -- April 2012 forecast
International Visitors to the U.S. and Projections
(2000-2016)
24Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
Short- and Long-Term Forecast: Growth from 60M in 2010 to 81M in 2016
Overseas includes all countries except Canada and Mexico.Sources: Office of Travel & Tourism Industries; Statistics Canada; Banco de Mexico -
October 2011 forecast
Rank Visitor % % %
Order Origin Change Change Change
2010 Region/Country 11/10 12/11 16/10
Grand Total 6% 5% 36%
1 Canada 7% 5% 34%2 Mexico 1% 4% 22% Overseas 7% 6% 46%3 United Kingdom 1% 2% 24%4 Japan -3% 3% 14%5 Germany 7% 3% 27%6 France 12% 6% 55%7 Brazil 25% 16% 135%8 Korea 5% 7% 53%9 Australia 18% 12% 94%
10 Italy 9% 3% 28%11 China 37% 22% 274%12 India 3% 7% 50%
25Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) 25
The Quickest Way to U.S. International Tourism Information: http://tinet.ita.doc.gov
Includes International Travel Research OnlineOrder, read, download & print the latest statistics on
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• Links and information on the Commerce, Commercial Service Travel & Tourism Team in the USA & Abroad
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26Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012)
Questions/Comments?
• Contacts:• Julie Heizer, Acting Director for OTTI, +1 (202) 482-4904, or
at: [email protected] • Ron Erdmann, Senior Analyst, OTTI, +1 (202) 482-4554 or at:
[email protected]• Commercial Service Tourism Team Leader, (212) 809-2685,
or at: [email protected]
Websites to Visit: http://tinet.ita.doc.gov
http://www.Export.gov/industry/travelhttp://trade.gov/cs/