Date post: | 12-Apr-2017 |
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www.incentive-inc.com 1
Making the Transition From Email To
A Socially Powered Collaboration Platform
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www.incentive-inc.com 2
Introduction
Implementing a socially powered collaboration platform can help improve
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Though email is the predominant means of communication for most workplaces,
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accelerate positive business outcomes through improved collaboration, communication
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%H\RQG�DFKLHYLQJ�EHWWHU�ZRUNȵRZ��a social collaboration platform also
reinforces corporate culture and makes accomplishing tasks faster,
increasing productivity.
“
www.incentive-inc.com 3
The Future Workplace
Change Is All Around Us
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will need to make a dramatic change in the workforce
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Millennials grew up using social software tools, leading to
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Rather than communicating in silos with information
buried deep within local devices and within personal email
accounts, this generation expects more collaborative
environments that closely mimic the social tools they already
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more productive teams and businesses thanks to increased
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Millennials grew up using social software tools, leading to very
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communications. Organizations will need
to make a dramatic change in the workforce
culture in order to attract and retain millenial workers.
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communication and collaboration to be real-time and inclusive, enabling hyper-
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and cross-functional communications and collaboration within their teams and
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Today, however, people can come to hate email, going as far as to install blockers and
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involving too many recipients, forgetting to add people that should be there, or simply
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Email has also become a way of showing others when
someone has done his or her part; internal emailing has over
time become a sort of endless table tennis game in which the
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Furthermore, most people routinely delete email to make
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from an email discussion is lost among those deleted emails
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discussion surrounding the decision may be lost forever with
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! 152 unread
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! Email Overload Is A Culture
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What businesses need is a culture in which they can make full use of the collective
knowledge of all workers; a culture that in many ways works like a search engine on
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communication process to a socially powered enterprise platform requires a shift in
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ΖWȇV�QRW�D�PDWWHU�RI�ZDQWLQJ�PRUH�information, rather wanting more
relevant information.
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in the social media tools most people use on a daily (if not hourly) basis in their spare
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! Like Facebook?
The backbone of a social network like Facebook is its status updates, its focus on
connecting friends for networking and pages to gather people around certain
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from email becomes
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events and activities
than reading through
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The great advantage of a
social intranet that works
in this manner is that
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All discussions and their respective outcomes are
captured by the network, searchable and usable for
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! Like Twitter?
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decide who they want to follow, not who is
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more closely together, Twitter leaves that choice to
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! Like Wikipedia?
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HGLW��7KLV�VLPSO\�PHDQV�WKDW�HYHU\ERG\�FDQ�make whatever changes they want to any
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! Like Skype?
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communicate real-time through either text or video is a useful feature for those fast
decisions and questions that are directed to a small number of people and need
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! Like Google?
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engine that would reveal the complete historical record of knowledge and insights
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The Incentive Way
All of these well-known and loved social and internet-based
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platform are driven by two very distinct core values focused
on creating a social business software solution:
1. Keep everything searchable from a single search entry,
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2. Keep everything private and secure, and distribute it on
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Instead of building an information structure that relies on folders or a tree-
view, companies should try building a Google-like
structure that relies on hashtags (tagging) and
search terms.
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! Share Ownership
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Rather, departments should share ownership in discussion spaces, such as
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! Create A Personal Google
Instead of building an information structure that relies on folders or a tree-view,
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! Let The Network Do The Job
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information that is rarely used will quietly sit there, completely indexed, until
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The social collaboration software solution will index the information and remember
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! Stop Internal Emailing
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Instead of banning email all at once, companies can try establishing email-free
days of the week and let people discover the advantages themselves, then slowly
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! Encourage Discussions, Not Statements
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Instead of broadcasting statements, enabling conversations around questions can
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! Encourage People To Answer To The Best Of Their Ability
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someone directly to get their opinion on something is a way to help people do exactly
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particular topic, managers should describe them as an expert or at least experienced;
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! Encourage People To Edit Others’ Information
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! Get Started with a Free Trial
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