Date post: | 15-Jan-2016 |
Category: |
Documents |
Upload: | marcela-belen-ocaranza-milla |
View: | 75 times |
Download: | 0 times |
INCOMM EMPLOYEE GUIDELINES | MARCH 2012 | v1.0
BRAND GUIDELINES
01 | BRAND BASICS
a Brand is more than just a logo. It is how we are perceived and how we see ourselves.
STRATEGIC BRAND OVERVIEW
4
BRAND POSITIONING
InComm is always innovating. We use our deep knowledge of the market and entrepreneurial spirit to meet the needs of retailers, brands and consumers.
Value Proposition
InComm delivers innovative prepaid and transaction services. We help retailers build destinations, provide brands with access to new markets and give consumers an easy, no-risk shopping experience.
BRAND IDENTITY
Look & Feel
ModernCleanRelevantMemorableExtendable
Tone
ConversationalInsightful EducationalLeading the dialogue
Tagline Innovative Commerce
01 02
LOGO SPECIFICATIONS
5
THE LOGO
Primary Logo The InComm logo is made up of two components: The logo mark and the word mark.
The "swoosh" logo mark is brought forward from our brand past and is symbolic of our 3 core audiences: Retailers, Brands and Consumers.The word mark has been given a modern tone to reflect our commitment to technology innovation.
These two components are always placed in a fixed relationship and should never be altered, or modified in any way. The logo featured here is considered the primary mark to be used in printed and digital material.
The Alternate Logo An alternate, horizontal version of the InComm logo is suitable for use in applications where there are height restrictions and using the Primary Logo would lead to design conflict. The alternate logo is available upon request.
Minimum SizeThe logo's minimum size should be no less than 0.5" in width at anytime, not including clear space requirements.
The Alternate LogoSame usage requirements apply.
Registration MarkThe registration mark must accompany the logo at all times.
03
0.2182” Min
ALIGN WITH TOP OF LETTERSET
0.5” Min
* NOTE: The clear space is defined by the x height = to the height of the "i" in the logo. No text, images or other elements should breach the clear space unless authorized by Marketing.
LOGO COLOR PALETTE
6
PRIMARY LOGO COLOR PALETTE
The InComm logo is composed of 3 colors.These colors represent our corporate primary color palette and may not be substituted or altered in any way.
04
PMS 187 CCMYK: 0/100/79/20RGB: 196/18/48HEX: #c41230
Process Black 90%CMYK: 0/0/0/90RGB: 65/64/66HEX: #414042
Process Black 65%CMYK: 0/0/0/65RGB: 119/120/123HEX: #77787b
Primary Palette
01 02 03
0301 02
LIMITED COLOR PRINTING
7
LIMITED COLOR PRINTING OPTIONS
In the event that a single color logo is required, the following color options are permitted. These logos are available upon request.
WhiteCMYK: 0/0/0/0RGB: 255/255/255HEX: #ffffff
Process Black 90%CMYK: 0/0/0/90RGB: 65/64/66HEX: #414042
Process Black 65%CMYK: 0/0/0/65RGB: 119/120/123HEX: #77787b
03
01
02
05
Do NOT apply the logo to backgrounds that create visual conflicts
UNAUTHORIZED LOGO USAGE
8
COMMON LOGO MISUSE
Here are a few examples of common logo misuse for reference. However, ANY altering of the logo is prohibited.
Do NOT rotate the logo
Do NOT alter the color of the logo mark
Do NOT change the size or position of the logo mark or word mark
Do NOT remove the registration mark ® from the logo lock-up
Do NOT add additional shapes around the logo's perimeter or violate clearspace rules
Do NOT change the font of the word mark
Do NOT alter the color of the logo - use approved variations ONLY
06
Do NOT stretch OR distort the logo
Do NOT add color or outlines to the logo
Do NOT outline the logo elements
Do NOT apply the logo to backgrounds that do not provide adequate contrast
Do NOT apply the logo to backgrounds that diminish logo visibility
Do NOT apply the logo to backgrounds that have the same colors as the logo elements
Do NOT use the word mark without the logo mark
is the leading provider...
Do NOT use the logo as part of a sentence
ADDITIONAL GUIDELINES
9
INTERNATIONAL LOGOS
International logos are available upon request.SizeThe standard size for email signatures is 10pt
FontThe standard font for email signatures is Arial Regular
07
EMAIL SIGNATURES
When applying a signature to your emails, use this standardized format:
NameTitle
InComm250 Williams Street, 5th FloorAtlanta, GA 30303
770-240-6100 Office404-555-5555 Mobile404-555-5555 Fax
www.incomm.com
Note:When attaching/embedding the InComm logo as part of your email signature please use the email signature logo provided in the Brand Kit.
09
ColorThe standard color for email signatures is Black
NAMING CONVENTIONS
When using the company name any time in written formit must appear as:
InComm
or
INCOMM(where all-caps is required)
Never as:
IncomminCommINCommincomm
08
ELECTRONIC LETTERHEAD TEMPLATES
10
LETTERHEAD USAGE
For your convenience we have created two letterhead options. Please follow these simple guidelines to ensure a unified look for ourwritten communications.
Printed letterhead will be available in Phase 2 of the Brand Launch.
Please do not attempt to create your own letterhead templates. If the approved templates do not meet your needs, please submit a design request [email protected] we will review your request promptly.
DO NOTadjust the positioning, size or color of the InComm logo and tagline
DO NOTadjust the positioning, size or color of the corporate contact information and accompanying icons and borders
10
DO NOTadjust the document margins
AVOIDchanging the font or font size when possible. It should appear as Arial 10pt.
Bolding, italicizing and underlining are permitted as needed.
250 Williams StreetŁSte. M-100 Atlanta, GA 30303
800-352-3084 800-352-3084
www.incomm.com
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren,no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sitamet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusamet justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimatasanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetursadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem
ipsum dolor sit amet.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie conse-quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Sincerely,
John Q. Smith
Dear Recipient,
January 1, 2012
250 Williams Street, 5th Floor Atlanta, GA 30303
800-352-3084 www.incomm.com
Dear Recipient,
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor
invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam
et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est
Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam
nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur
sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam
erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel
illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum
dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accum-san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te
feugait nulla facilisi.
Sincerely,
John Q. Smith
January 1, 2012
Presentation TitleSubtitle
Presenter: Insert NameDate: Insert Here
Innovative Commerce
Document TitleSubtitle
Presenter: Insert NameDate: Insert HereVersion: Insert
Document Title Subtitle Presenter: Insert Name Date: InsertVersion: Insert
ELECTRONIC DOCUMENT TEMPLATES
11
DOCUMENT USAGE
Probably the most used in our organization, the Document Template is designed to be flexible and accommodate a variety of needs.
Two versions are available to choose from.
11DO NOTadjust the positioning, size or color of the InComm logo, tagline or accompanying graphics.
DOmaintain the integrity of the template and avoid changing fonts, colors and positioning of master elements.
POWERPOINT TEMPLATE
12
POWERPOINT TEMPLATE USAGE
A generic PowerPoint template has been created that is simple and customizable to fit your presentation needs.
This template is for internal and external use. Please make every effort to maintain the integrity of this template to create Brand consistency.
12DO NOTadjust the positioning, size or color of the InComm logo, tagline or accompanying graphics.
DOmaintain the integrity of the template and avoid changing fonts, colors and positioning of master elements.
CONTACT
13
250 Williams Street, 5th Floor
Atlanta, GA 30303
800-352-3084 | www.incomm.com
FOR QUESTIONS ABOUT OUR [email protected]