Date post: | 01-Sep-2014 |
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Incorporating Blogging into Your Social Media Plan
Presented by Whitney Tyson
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Social Media Marketing► Management► Planning► Execution► Analytics
Website Consulting & Design► Analytics► Functionality► Engaging
About Grow Socially
My Mobile Made Easy► Create Mobile Website ► Hosting & Support► QR Codes Provided
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Goals for Social Media Marketing
► Drive traffic to website► Position business as thought leader► Promote company news► Promote products and services► Spread company awareness
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Blogging Power
Post Blog on Website
Likes & Comments on Facebook
Retweets, Paper.li’s, Hashtags on Twitter
Push Traffic to Website Push Traffic to Website
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Overview
► Get One on Your Website► What to Write About► Get Your Staff Involved► Integrate Multi-Media► Tools► Use it for Your eNewsletter
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
WHY SHOULD YOU HAVE ONEGive your website a voice!
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Blog on Website
► Adds keywords to site► Improves SEO► Keeps your website
updated► Presents different types
of information► Drives people to your
website
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
WRITER’S BLOCK?Here are some ideas!
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
What to Write About
► Event Marketing► Content for Target Audiences► Company News► Industry News, Commentary, Tips
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
EVENT MARKETINGBefore, during and after the event!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Tradeshow Marketing Campaign
• Pre-Event– Introduce Yourself
– What you will promote• Where booth will be• Your contact
information – List Reasons to Visit
Your Booth– Show Products that
will be Showcased
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Tradeshow Marketing Campaign
• During Event– Interview Colleagues
& Industry Experts– Live Footage of Show– Recap Each Day– Record Live Demo– Answer Popular
Questions
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Tradeshow Marketing Campaign
• Post-Event– Thank everyone who
stopped by the booth– Recap of Show– Announce winner of
contests/giveaways – Mentions upcoming
events
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Event Recaps
• Pictures
• Thoughts from Attendees
• Highlights
• Interesting Hashtag Tweets
• Video Coverage
• Take Away Points
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Connect!
► Find out who will be there ahead of time and engage with them about it with social media
► Connect/Follow Up after event with new and existing contacts
► Create Wrap Up Blog Posts/eMail Blasts
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Why Event Marketing Online?
► The event only happens once, but pre-event and post-event online marketing can get your name out there many times.
► Make a strong and personal impact on the people you meet by engaging/connecting with them online.
► Share your experience via social media
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
TARGET AUDIENCESCustomize your information
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Who is Your Audience?
• What would they be interested in?
• How can you specifically help them?
• What are the key points they should know about?
• Discuss how particular products/services are helpful for different audiences
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Same Product, Different Audience
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Case Studies
• Audience Specific
• Explain the process
• Showcase your work
• How you listened to their problem and resolved it
• Shows the abilities of your team members
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
MODERN DAY PRESS RELEASEShare your news on your website!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Press Releases Turned into Blogs
• New Products & Services
• New Partnerships
• New Hires
• Events
• Awards/Honors
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
INFORMATIONAL RESOURCEYou be the expert!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Have your audience come to you for information!• News that they should
know about
• Tips, advice, recommendations, best practices
• Reasons why particular aspects are important for specific audiences
• Add links to relatable services of your business
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
TEAM EFFORTGet your staff involved.
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Get Your Staff Involved
► Each colleague has their own expertise, offers unique skills
► Shows the people behind the website
► Allows staff to participate with the company’s marketing efforts
► Gives variety to your blog► Spreads out the workload
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
ADD MULTI-MEDIAGive variety to your blog.
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Add Photos
► Gives your audience more visual information
► Lightens up your blog► Gives more of an
experience► Use logos, personal,
or purchased images
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
How?
► Save image to your computer► Save it as a keyword
► Click where you’d like image to appear in blog before inserting it
► Click on image icon to insert the image
► Label & Re-Size► Insert into Post
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Add Videos
► Gives personality► Gives live coverage► Offers more
information► Shows off your
expertise► Humanizes your
business
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Add Audio
► Connect it to Podcasts► Add it to iTunes► People can listen to
information while they work
► Some people are better speakers than writers
► Footage of a live interview
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Add Slideshare
► Shows that you offer speaking engagements
► Positions you as an expert on that particular subject matter
► Presents a great variety of information to your audience
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
How?
► Obtain and copy embeddable link
► Go to “HTML” version of blog
► Click where you’d like to insert the media
► Paste embeddable link into post
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Open “HTML” format!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
TOOLSWhat will make your life easier.
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Snag It
► TechSmith.com/download/snagit/ ► Screen Capture► Offers Free 30-Day Trial
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
WordPress► GrowSocially.com
► Used for our website► Can purchase different
themes
Blogger► AskNH.BlogSpot.com► NHGSA.BlogSpot.com► GSALife.BlogSpot.com
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Free Blog Sites
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Stock.xchng► sxc.hu► Royalty-Free
iStockPhoto► istockphoto.com► Prices are usually $1/picture
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Affordable Online Photos
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
► Hold down button on top of phone
► Then press the bottom button with the square on it
► Phone will automatically save image to its photos
► Email it to yourself
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Capture Images with Your iPhone
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Tools for Recording Video
► Flip Camera
► Digital Camera
► Smart Phone
► Camcorder
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
USE IT FOR YOUR ENEWSLETTERUse what you already have!
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Merge Your Blog with Your eNewsletter
► Drives people to your website► People may explore
your website further► Recycle your content► Keeps it fresh► Prevents you from
scrambling for last minute content
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Questions or Comments?
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Social Media? I can help!