Date post: | 27-Dec-2014 |
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Corporate Promo Ideas from Baseball’s Bobblehead Craze
Down 2.9% as of May 29, 2013 compared to same point in 2012
Baseball Attendance Down
Excuses include: Weather Ticket Prices TV Home Amenities Miami Marlins
Bobbleheads to the Rescue
14% Average attendance increase because of promotions
4.8% Average attendance increase because of bobbleheads
50% Increase in attendance for Mariners on Ken Griffey Jr. bobblehead day
Fun with Numbers7,000
Average increase in number of fans who attend Minnesota Twins games due to bobbleheads
550,000 Projected number of bobbleheads L.A. Dodgers
will give away in 2013
#1 Dodgers lead league in attendance
What Does It Mean For Business?
Creative and fun WINS new customers. Dull and boring LOSES customers.
THINK OUTSIDE THE BOX
Tradeshow Example
Tradeshow Objectives:• Sales• Product
Launch/Showcase• Communication• Distribution• Brand Awareness
Tradeshow Booth BuzzCreating BOOTH BUZZ is CRITICAL for attendance!
NO BUZZCups, Pens, Shirts
BUZZCustom Bobbleheads
Bobblehead IdeasCompany bobbleheads include:
• Mascot• Logo• CEO• Popular Employee• Sponsored
Athlete/Team/Celebrity
Premium Advertising• Bobblehead buzz brings eyes to your
company, products, and services
• Raffle drawing produces lead cards for sales team
• Winners show off bobbleheads at home and in the office
• Branded bobblehead, sitting on decision maker’s desk, makes your company their #1 choice
Sources• FOX Sports - “Baseball suffers drop in attendance,” by Ken
Rosenthal; June 5, 2013
• American Business Journal - “An Analysis of the Effects of Specific Promotion Types on Attendance at Major League Baseball Games,” by Thomas Boyd and Timothy Krehbiel; Fall 2006
• ABC News - “Baseball Bobble-Head Dolls are the Rage;” August 20, 2013
• Wall Street Journal - “Behold the Power of a Free Bobblehead Doll,” by Geoff Foster; August 27, 2013
Are you ready to bring in new business?Visit
CustomBobbleheads.com to seal the deal!