FACEBOOK

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Tori

Mistick

@tm

istick

#PODCAMPP

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SO… YOU CREATED A FAN PAGE

The essentials• Name your Page• Profile Picture• Cover Image• Customize your URL

NAME YOUR PAGE

Use a name that someone could easily use in a a sentence. This will make it easier for fans and other pages to tag you in posts.

EX:

Headed to a Pittsburgh Steelers game!

Headed to a The Pittsburgh Steelers – OFFICIAL PAGE game!

Usually good to leave off LLC, Inc., OFFICIAL PAGE, etc.

PROFILE PIC & COVER IMAGE

Choose striking, highly visual images that make the most of your web real estate.

Profile Pic: 190px X 190px

Cover Image: 851px X 351px

• Choose a profile pic that is more

graphic, like a logo, that will look good

in thumbnail format.

• Adjust your Cover Image to reflect

seasonal trends, events or promotions.

CUSTOM URL

A customized URL makes it easy to include your fan page in print ads, flyers, in-store signage, or any other imagery.

It makes your page easy for fans to find.

• Go to www.facebook.com/username

• Select your page, and pick an available username.

NOW… LET’S ADD SOME STYLE!

Create some original content

• Photos

• Video

• Personal Insight• You’re an expert, share that knowledge with your fans and become indispensible!

PHOTOS

Upload original photos as often as you can (once a week)

• Take photos that are simple and show off what

you’re trying to highlight

• Of course, keep it professional

• Make the photos as current as possible

You can now customize how photos

appear on your fan page.

VIDEO

• Keep it short and simple – less than 1 minute.

• Why not record a quick video to show fans and customers your latest shipment?• Show fans how you create something• Respond to fan questions with a video• Above all – provide valuable information to your fans

NOW…GET YOURSELF OUT THERE!

It’s called Social Media, you should interact with your community.

Connect with “Real Life” connections like neighbors, non-profits you support, vendors, bloggers, etc.

• Like their pages

• Comment on and like their posts

• This gets your name out there

to potential fans and customers

MAKE THE MOST OF YOUR TIME

Your time is valuable, don’t get stuck in a Facebook time warp!

Facebook posts get the most clicks:

• Tuesday, Wednesday, Thursday 1pm-4pm

• However, you should experiment to find the most responsive time for your fans

Scheduling!

BONUS TIPS

Customize your settings

• Manage Permissions

BONUS TIPS

Customize your settings

• Featured Likes

QUESTIONS?

Think of a great question later? You can always reach me:

Twitter: @tmistick

www.torimistick.com