Date post: | 11-May-2015 |
Category: |
Documents |
Upload: | marketingcamp |
View: | 108 times |
Download: | 0 times |
Prepared by: The Insight Advantage1
Jen Berkley Jackson
Marketing Camp - SF
March 30, 2013
@jenberkley
Increasing Marketing’s Strategic Value via Customer Insights
2
• Why customer insight?
• Why Marketing?
• How to gather customer insights
• And more…
What we’ll cover
Why Customer Insight?
3
…but NOT common practice
4
Assessing YOUR customer insight…
5
6
It’s about MORE more than Products and Services…
7
2005 - 2013
8
9
10
Be sure to share what you learn…
11
Q & A
12
For more information:Phone: 408-358-0700
Email: [email protected]
Blog: www.TheInsightAdvantage.com/blog
Twitter: jenberkley
Facebook: The Insight Advantage