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Increasing Social Reach and Effectiveness | Lisa Mane,Central Office of Information | iStrategy,...

Date post: 08-Jun-2015
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How to use social strategies to get more value out of tightening budgets and to increase reach and effectiveness. Presented by Lisa Mane, Head of Social Media, Central Office of Information during iStrategy London conference.
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Page 1: Increasing Social Reach and Effectiveness | Lisa Mane,Central Office of Information | iStrategy, London

Big challenges

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Page 2: Increasing Social Reach and Effectiveness | Lisa Mane,Central Office of Information | iStrategy, London

Smaller budgets

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Page 3: Increasing Social Reach and Effectiveness | Lisa Mane,Central Office of Information | iStrategy, London

Source: Saatchi & Saatchi

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Page 4: Increasing Social Reach and Effectiveness | Lisa Mane,Central Office of Information | iStrategy, London

Source: Saatchi & Saatchi

From communications to conversations.

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Page 5: Increasing Social Reach and Effectiveness | Lisa Mane,Central Office of Information | iStrategy, London

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Page 6: Increasing Social Reach and Effectiveness | Lisa Mane,Central Office of Information | iStrategy, London

People are interested in people

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Page 7: Increasing Social Reach and Effectiveness | Lisa Mane,Central Office of Information | iStrategy, London

People are interested in stories

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Page 8: Increasing Social Reach and Effectiveness | Lisa Mane,Central Office of Information | iStrategy, London

HPV virtual surgery room

People want a safe environment

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Page 9: Increasing Social Reach and Effectiveness | Lisa Mane,Central Office of Information | iStrategy, London

People want to make a difference

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Page 10: Increasing Social Reach and Effectiveness | Lisa Mane,Central Office of Information | iStrategy, London

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Page 11: Increasing Social Reach and Effectiveness | Lisa Mane,Central Office of Information | iStrategy, London

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