3380 E. Jolly Road • Lansing, MI 48910 • 770.982.0244 • Fax 800.748.0374 • delphiglass.com/elite 1

Increasing Your Store Traffic and Sales with the Delphi Elite Dealer Program

Delphi has developed an exclusive package of best products, prices, services and marketing support for storefronts that is unparalleled in the art glass industry. This complete offering is designed to help dealers increase sales and drive traffic to their stores.

Products and Services

Additional 10% off Delphi’s best wholesale prices

Access to more than 30,000 products, including Delphi Exclusive and best-selling items

Advanced online access to Delphi sale catalogs

Elite Dealers get access to the newest products and sale items up to three weeks before customers receive their catalogs, giving dealers time to review the products and stock up.

Dedicated Account Representatives, ensuring dealers receive the best customer care when placing orders, looking for information or making special requests

Access to nationally recognized glass artists and Delphi’s instructors

In-store classes and events support

Special group purchases

No crating or palletizing fees, and no cutting charges

Low minimum order

Regional distribution from multiple warehouse locations

Marketing Services and Support

Store and Class Listings on DelphiGlass.com Elite Dealers are listed on Delphi’s website as authorized dealers – DelphiGlass.com/dealers. The listing includes dealers’ location and contact information, map, website, class schedule, coupons and a link to the artist gallery.

Delphi website receives more than 2 million visits annually.

http://www.delphiglass.com/dealershttp://www.delphiglass.com/dealershttp://www.delphiglass.com/dealers

3380 E. Jolly Road • Lansing, MI 48910 • 770.982.0244 • Fax 800.748.0374 • delphiglass.com/elite 2

• Elite Dealer Business Center

The exclusive Business Center is packed with powerful tools designed to help dealers promote their stores:

1. Class and Event Calendar – all Elite Dealers have the ability to create their own classes and events calendar on Delphi’s website.

http://www.delphiglass.com/page/workshops_main?cat=calendar

3380 E. Jolly Road • Lansing, MI 48910 • 770.982.0244 • Fax 800.748.0374 • delphiglass.com/elite 3

2. Coupon Center – allows Elite Dealers to easily create and customize offers. The coupons are displayed on Delphi website for customers to view, print, and bring to the store for redemption.

3. Business Profile on Delphi Website – all Elite Dealers have their own web page on the Delphi website that can be easily customized. It is a detailed business profile with pictures and content that can be tailored to each dealer.

4. Artist Gallery – Elite Dealers can show off their work and share finished projects in their artist gallery promoted to Delphi customers. Visit delphiglass.com/gallery.

http://www.delphiglass.com/galleryhttp://www.delphiglass.com/dealershttp://www.delphiglass.com/dealers/eaton-stained-glass

3380 E. Jolly Road • Lansing, MI 48910 • 770.982.0244 • Fax 800.748.0374 • delphiglass.com/elite 4

• Email Marketing Delphi promotes Elite Dealers’ stores, classes, events, and special offers to Delphi customers.

• Elite Dealer News An exclusive email newsletter with important updates, advanced catalog previews, and business tips.

3380 E. Jolly Road • Lansing, MI 48910 • 770.982.0244 • Fax 800.748.0374 • delphiglass.com/elite 5

• Monthly Website Performance Report All Elite Dealers receive a custom monthly report with statistics showing the number of unique visitors who viewed the store listing and class calendar, as well as how many people clicked on the link to the Elite Dealer website.

• Dealer Spotlight and Authorship Opportunities Elite Dealers are profiled on the Delphi Blog (delphiglass.com/blog), receiving thousands of views daily. Dealers can also submit articles, tips, or step-by-step projects to be featured on the Delphi Blog.

• Special Promotions through Delphi’s Social Media Delphi promotes Elite Dealers’ stores, classes and events through multiple social media channels.

1. Facebook – facebook.com/delphiglass with nearly 8,700 fans

2. Twitter – twitter.com/delphiglass

3. YouTube – youtube.com/delphiglass (when applicable)

• New Dealer Announcements – a program introducing new dealers joining the Delphi Elite Dealer network via emails, Social Media and blog posts.

• Premier Listings on ArtGlassWorld.com

1. Preferred Retail Store Listing

2. Preferred Glass Studio Listing

3. Art Glass Classes Listing

4. Link to the Elite Dealers listing on the Sponsors page

Art Glass World website receives more than 100,000 visits annually.

• Promotion on WarmGlass.com Warm Glass is the glass fusing community’s most popular forum. As a sponsor, Delphi can promote dealers’ classes and special events through postings on the public forum and class calendar.

• Featured Promotions on ArtFire and Handmade News Websites Through Delphi’s partnership with ArtFire, we can feature our dealers on artfire.com/delphi and handmadenews.org.

• Public Relations Support Delphi’s experienced marketing staff will help write and distribute press releases.

http://www.delphiglass.com/blog/dealer-spotlight/http://www.facebook.com/delphiglasshttp://www.twitter.com/delphiglasshttp://www.youtube.com/delphiglasshttp://www.artglassworld.com/http://www.artglassworld.com/index.cfm?page=main_studios&type=storehttp://www.artglassworld.com/index.cfm?page=main_studioshttp://www.artglassworld.com/index.cfm?page=main_eduhttp://www.artglassworld.com/index.cfm?page=main_sponsorshttp://www.warmglass.com/http://www.artfire.com/delphihttp://www.handmadenews.org/http://www.delphiglass.com/blog/dealer-spotlight

3380 E. Jolly Road • Lansing, MI 48910 • 770.982.0244 • Fax 800.748.0374 • delphiglass.com/elite 6

Elite Dealer Team

Elite Dealers have a choice of three regional distributors, each with dedicated Account Representatives available to help place orders, find information or fulfill special requests.

Updated April 6, 2011