Established in 1899, The Independent is Kansas City’s longest-running magazine. Unique in its field, it is the onlypublication to focus primarily on the cultural, philanthropic and social aspects of Our Town. Paid subscriptions

to The Independent carry it primarily to the Kansas City area and across the country to subscribers who count on the magazine to keep up-to-date on all the happenings in Our Town. Copies of the publication are also available at finernewsstands, retail establishments and hotels throughout the city.

The INDEPENDENTE S T A B L I S H E D 1 8 9 9 | Kansas City’s Journal of Society

WWW. K C I N D E P E N D E N T. C O M

4233 Roanoke Road • Kansas City, MO 64111-4076Phone: 816.471.2800 • Fax: 816.471.3131

2016

ONLINE

The Independent was established in 1899 by George Creel, who became a nationally-known writer, and ArthurGrissom, founder of Smart Set magazine in New York. Initially, The Independent had a strong political flavor,

reflecting Mr. Creel’s opposition to the turn-of-the-century faction led by James Pendergast. Politics discreetly droppedfrom the Magazine’s pages in 1909 under the new ownership of Katherine Baxter and Clara E. Kellogg. Mrs. GleedGaylord, the former Martha Nichols, acquired the journal in 1939, becoming owner, publisher and editor, as well aspresident of Creel Publishing Company. She had worked on the editorial staff of the Magazine under KatherineBaxter and Clara E. Kellogg for a decade prior to acquiring it. In 1983, Robert P. Ingram purchased the Magazinefrom Mrs. Gaylord, and in 1996 Laureen M. Ingram, daughter-in-law of Mr. Ingram, purchased the Magazine andis the current publisher.

Since its inception the Magazine's editors have been: Arthur Grissom, 1899-1901; George Creel, 1899-1901;Katherine Baxter and Clara E. Kellogg, 1909-1924; Clyde Elaine Robinson, 1924-1927; Clara E. Kellogg, 1927-1940; Mrs. Gleed Gaylord, 1940-1975; Patricia Patzer, 1974-1990 (Having been on the editorial staff of the Magazinesince 1960, she served as editor from 1974 until her death in 1990); Georganne Hall, 1990-1998; Anne Potter Russ,2005-2008; and Ann Slegman, 2008-2012. In 2012, Nancy Sachse was named editor, and Jenny Owens Hughes wasnamed associate publisher of the editorial department.The Independent is the journal of society serving Kansas City and the surrounding area. It is unique in its field, as

it is one of a very few glossy-paper publications in the nation presenting an editorial and pictorial content whichfocuses on the culture, philanthropic and social events of Kansas City. In its more than 115 years of publication, The Independent has missed only one issue – in 1947 when the journal was beset by a typographers’ union strike.

H I S T O R Y

F A C T S• The Independent is mailed to paid subscribers every other Friday and is available at select newsstands.• The subscription renewal rate for 2013 was 91 percent, with 53 percent of the circulation in Johnson County,

Kansas, and 32 percent in Jackson County, Missouri.• We publish 26 issues per year and Kansas City’s only annual Charitable Events Calendar.• Our parent company, Creel Publishing, also produces the major performing arts playbills for Starlight Theatre,

Kansas City Ballet, Lyric Opera, and Kansas City Repertory Theatre.• Pass-along readership of The Independent is substantial because it is frequently read by other household members,

extended family, friends, and routed through executive staffs of the most prominent and civically-active corporations. Reaching more than 27,000 readers, many copies of the magazine find their way into the offices ofphysicians, dentists and attorneys because a large number of our subscribers are professionals.

D E M O G R A P H I C S• 91% of our subscribers are female• $335,170 average household income• 47% are between the ages of 18 and 54; 53% are more than 55 years old• 41% have children under the age of 18 living at home

• The Independent uses Quark XPress 7.31 and Mac OS X 10.5.7. We accept files done on earlier versions of Quark, Adobe Photoshop and Illustrator CS. We are able to read other formats including high-resolution EPS, TIFF, JPEG, and vector PDF.

• We CANNOT read files created for Pagemaker, Word, Publisher, Corel Draw or InDesign.

• If sending a PDF, all original printer/screen fonts must be embedded, converted to outlines or supplied upon submission.

• Any files that need to be resized, converted, adjusted, or altered by our art department will lose any camera- ready discounts, and will be charged a production fee of $100 an hour with a minimum charge of $100.

• All images must be submitted at 300 DPI resolution or greater. Any line-art images must be at least 500 DPI. 72 DPI images downloaded from the web or shot with a digital camera CANNOT be used.

• All color images must be submitted as CMYK images. All colors used in files must be 4-color process. A CMYK proof is mandatory. Any other form of a color “proof ” does not provide accurate representation of the color breakdown regarding the 4-color printing process.

• All fonts must be embedded in the file, included with the file, or converted to outlines. Only Postscript fonts can be used; True Type fonts are NOT acceptable and, if submitted, will be replaced with reasonable facsimilies from our Postscript font files.

• We welcome files submitted on CDs, USB or via e-mail.

• For files larger than 10 MB, we suggest submitting the files on disk, or using Stuffit to create a self-extracting archive of all necessary files. Please alert your account executive if you are sending files by e-mail.

• If you submit your files by e-mail, please send them atleast 72 hours in advance of any material deadlines to ensure compatibility, readability and usability.

Accepted Formats

Camera-Ready Material

Advertisements must be submitted on CD, USB or via e-mail with a minimum 300 DPI resolution. Digitalphotography must be at least 1500 x 1200 pixels for 4 x 6 and 2400 x 3000 pixels for 8 x10. All graphics andfonts must be included with the Quark Xpress file. Files that are e-mailed must be under 10 MB in size. To submit larger files by e-mail, use Stuffit or similarsoftware to create a self-extracting archive of all necessary files. Large files can also be sent viahightail.com. Larger files can also be retrieved from an FTP site. Please include a laser copy of the ad forreference. For 4-color ads, we need a CMYK proofand files must be submitted as CMYK.

• Materials requiring production that are received after the deadline incur a $75 late fee.• Customer may receive up to (3) proofs at no charge (additional proofs are $100 per occurence).

Ads cancelled after the deadline will be billed at 100 percent. Rates and deadlines are subject to change without notice. The Independent reserves the right to refuse to publish any advertisement. Advertisements created by the staff of

The Independent are the property of the publication. Use of these ad materials in other publicatons or as marketing materials is prohibited without consent of the publisher and a preparation fee applies.

WWW. K C I N D E P E N D E N T. C O M

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S The INDEPENDENTE S T A B L I S H E D 1 8 9 9 | Kansas City’s Journal of Society

2016

System and File Requirements

WWW. K C I N D E P E N D E N T. C O M

4233 Roanoke Road • Kansas City, MO 64111-4076Phone: 816.471.2800 • Fax: 816.471.3131

2016

ONLINE

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E S T A B L I S H E D 1 8 9 9 | Kansas City’s Journal of Society

2016

WWW. K C I N D E P E N D E N T. C O M

4233 Roanoke Road • Kansas City, MO 64111-4076Phone: 816.471.2800 • Fax: 816.471.3131

2016

ONLINE

The Independent - Keeping Our Town In the Know for more than 116 years!Unique Editorial Content found only in The Independent:

Bravo by Paul Horsley • Tails Of Our Town • Spotlight On Centurions • Art Insider by Julián ZugazagotiaRising Star Reflections • Greek Peek • Off To College

Due to our timely coverage of social and philanthropic events, editorial content of each issue is unique in nature. We do offerdefinitive dates for our Signature Issues, which highlight expanded editorial coverage and have above average distribution.

Are you wanting your ad in an issue with specific editorial coverage? Your account executive can provide you with more detailed information on specific editorial features for future issues. Signature Issues are denoted below.

*Dates as of June 2015 - subject to change

ISSUE DATES Space Reservations Ad Deadline Signature Issues/Editorial Content/Extra Distribution

January 9th December 18th December 23rd

January 23rd January 1st January 8th

February 6th January 15th January 22nd Avila University/Steer Dinner

February 20th January 29th February 5th Top Ten Events of 2015/2016 Class of Rising Stars

March 5th February 12th February 19th

March 19th February 26th March 4th

April 2nd March 11th March 18th

April 16th March 25th April 1st

April 30th April 8th April 15th The Paw Print Issue, St. Teresa’s Academy/Golf Tournament

May 14 April 22nd April 29th Big Brothers Big Sisters/Legacy Golf Tournament

May 28th May 6th May 13th Big Brothers Big Sisters/Legacy Golf Tournament

June 11th May 20th May 27th TMC Charitable Foundation/Golf Baby Golf!

June 25th June 3rd June 10th Love Fund for Children/27th Annual Golf Classic

July 9th June 17th June 24th KidsTLC/Golf Tournament

July 23rd July 1st July 8th The Jewel Ball Issue

August 6th July 15th July 22nd Hope House/Hope & All That Jazz

August 20th July 29th August 5th MOCSA/Young at Art

September 3rd August 12th August 19th The Summer Celebrations Issue

September 17th August 26th September 2nd Directors of Philanthropy Issue

October 1st September 9th September 16th The Don Bosco Centers/Savor the Flavors

October 15th September 23rd September 30th JLKCMO/Ladies’ Night Out/Holiday Mart

October 29th October 7th October 14th

November 12th October 21st October 28th

November 26th November 4th November 11th The BOTAR Issue

December 10th November 18th November 25th

December 17th November 25th December 2nd 2017 Charitable Events Calendar