[email protected]www.automatie-pma.com 2020 AUTOMATIE | PMA MAGAZINE Media Kit Process Automation and Instrumentation Production and Machine Automation OVER 29.000 READERS PUBLISHER Vakbladen.com Enthovenplein 1 (5th floor) 2521 DA Den Haag The Netherlands T +31 (0)88 226 6600 E [email protected]I www.automatie-pma.com SALES Archer media Enthovenplein 1 (5th floor) 2521 DA Den Haag The Netherlands Erik de Jong T +31 (0)23 737 07 63 M +31 (0)6 246 852 25 E [email protected]I www. archermedia.nl As requested by Automatie | PMA’s publisher, independent agency ADV Market Research conducted a survey among Automatie | PMA
AUTOMATIE | PMA LEADING PROFESSIONAL MAGAZINE IN INDUSTRIAL AUTOMATION AND INSTRUMENTATION IN THE NETHERLANDS AND BELGIUM 2
DE REDACTIE | Our multidisciplinary editorial team consists of independent specialists and authors that wish to share their experience with the reader. This team is driven by curiosity and enthusiasm, as well as by passion for the job. This is how we safeguard actuality and ties with domestic and international markets.
EDITORIAL BOARD | Automatie | PMA has an editorial board to stay up to date with the latest technological developments and for a healthy insight into the practical side. This board is an advisory body that includes professionals from business, industry, and science. This combination of editorial team and board gives Automatie | PMA a special advantage and market recognition. The whole team is introduced on the next page. BRANCH ORGANISATIONS | Automatie | PMA actively seeks collaboration with branch organisations and knowledge institutes. Some of the organisations that we have been sharing knowledge with for a long time include PI Benelux, FHI, FEDA, Mikrocentrum, ISA, Botlek study group, NEN, and WIB. We are in contact with supplier, developer, system integrator and end user networks, so we can reach a huge target group over a broad professional area.
Automatie | PMA Magazine is for all industrial automation
Process Automation and Instrumentation
Production and Machine Automation
With the advance of digitalisation, automation solutions for the process and manufacturing industry are increasingly converging, creating more
and more hybrid environments. Automatie magazine was therefore enhanced thirteen years ago with PMA (Production and Machine Automation), which covers all relevant topics in factory automation.
PMA’s target group also includes technicians, engineers, operators, specialists and management, and especially targets manufacturing companies, mechanical engineering, and the OEM market.
For more than 60 years, Automatie has in the broadest sense targeted readers with an interest in industrial automation and instrumentation. The
magazine is published eight times a year, providing not only practical stories and intelligence, but also an insight into technological developments. Dutch and Belgian readers are active at various levels in companies and professional organisations. Alongside technicians, engineers and operators dealing with instrumentation and process automation in practice, readers furthermore include management and board members developing the DMU with regard to instruments, components, and systems.
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A U T O M A T I O N
ATEX SCADAS E N S O R S
PROCESSCONTROLFLOW MEASUREP R E S S U R E
INSTRUMENTATION
VALVES DCSLEVEL
CYBERSECURITY
PUMPS
PROCESS
TEMPERATUREP R O C E S S A F E T Y
MEASUREINSTRUMENTS
FIELDBUS HART
PLC PROFIBUSA N A LY S E
CABLES SCADAV I S I O N
D R I V E S&CONTROL
MACHINEBUILDING
ROBOTICS
OEE
CYBERSECURITY
S E R V O
M A C H I N E S A F E T Y
VISION ROBOTICS
PLC S E N S O R SPROFIBUS
A U T O M A T I O NF A C T O R Y
MECHATRONICS
TECHNOLOGY
MOTION & DRIVES
AUTOMATIE | PMA LEADING PROFESSIONAL MAGAZINE IN INDUSTRIAL AUTOMATION AND INSTRUMENTATION IN THE NETHERLANDS AND BELGIUM 3
EDITORIAL BOARD 2020Reliable information is valuable. And certainly when actuality plays a significant role, as this information enables one to determine both a vision for the future and a strategy. Editorial team members are also part of the editorial board, and everyone does so on a personal title, so as to rule out any conflict of interests.
TEAM | Editorial teamBOARD | Editorial board
Name Specialism Company team board
1 Peter van den Berg BSc. Industrial Automation and education Avans Hogeschool Den Bosch P
2 Ton Bol BSc. Measure instruments and Flow Flowmeters.nl P
3 Willem van der Bijl BSc. Measure instruments and Flow Produca P P
4 André Braakman Industry general FEDA P
5 Adrian de Bruijn BSc. Consultancy 4ProcessMation P
6 Fred Franssen IT Franssen Communicatie P P
7 Jacques Geluk Industry general Geluk Journalistiek P
8 Harold van den Hauten MSc. Analyzing Systems & IT Technical Journalist P P
9 Rob Hulsebos BSc. Bus Systems and Cyber Security DELEM Eindhoven P P
10 Liam van Koert BSc. Production and Machine Automation The Text Factory, Chief editor PMA P P
11 Mrs. Janet Kooren Industry general PuntNet, Chief Editor Automatie P P
12 Peter Korsten BSc. Technical and Industrial Automation Bavaria P
13 Hans Mosselman MSc. Technical and Industrial Automation Gain Automation Technology P
14 Wim Oxenaar Eur MSc.BSc. Ergonomics TotalFunction P
15 Paul Petersen MSc. Events / Marketing FHI P
16 Rene Pruyn Industrial Automation Nutricia P
17 Remco Rijsenbrij BSc. Food Industry Johma P
18 Mrs. Bianca Scholten MSc. ISA-95-MES - Systems ASML P P
19 Ad Spijkers BSc. Production and Machine Automation Spijkers Technische Teksten P P
20 Ron Verleun BSc. Systeemintegration VSE P
21 Mr. Marc Vissers Agile Marketing & Industry 4.0 Lenze P
22 Hans van Wijk MSc. System Integration Technical Teacher P
23 Nick de With BSc. Safety and CE-markers Fusacon P P
24 Mark Oosterveer BSc. Industriële automatisering en Onderhoud i-Tanks P
25 Lilian Vermeer MSc. Machineveiligheid en Chemie Technisch journalist P
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AUTOMATIE | PMA LEADING PROFESSIONAL MAGAZINE IN INDUSTRIAL AUTOMATION AND INSTRUMENTATION IN THE NETHERLANDS AND BELGIUM 4
THEMES 2020Each year, we select themes to provide our readers with a guiding principle for editorial interpretations. These themes also offer (potential) advertisers insight into specific Automatie editions appropriate for their advertisements.
A survey has shown that the subscribers of Automatie | PMA are professionals in the industries descibed in the following table. Automatie | PMA has 6.559 subscribers in total.
READER SURVEY
Industry(Petro) Chemical and pharmaceutical industry 1.139
Food industry 523
Electrotechnical and electronics industry 452
Engineering and consultancy agencies 404
Trade- and installations agencies 313
Energy industry 264
University and Bachelor schools 227
Environmental branches, graphics and paper industry, maritime sector, glass, asphalt and concrete industry, R&D, textile and offshore industry
161
Total number of subscribers 3.483
IndustryMechanical engineering and OEM 909
Food industry 597
Electrotechnical and electronics industry 489
Steel and metal industry 317
Engineering and consultancy agencies 214
Installations agencies and system integrators 122
Pharmaceutical industry 101
University and Bachelor schools 60
Packaging industry, plastic industry, paper and textile industry, transport/storage and distribution 266
TOTAL READERSReceiver (subscriber | reader) 1Average Co-reader 3.5 + Average Readers 4.5Circulation 6.559 x Total Readers 29.513
APPRECIATION The survey has shown that Automatie | PMA readers have given the maga-zine an average of 7,3 out of 10.
10 3% 9 5% 8 38%
7 48% 6 5% < 6 1%
YEARS OF SUBSCIPTION 73% of the readers has been subscribed to Automatie for a period of 3 years. > 10 years 21% 3 - 10 years 49% < 3 years 30%
PURPOSE OF READING For general information/ orientation 66%For daily operations 61%As reference book 32%
ADVERTISEMENT READERS The survey indicates that over 80% of readers actually read and look at our advertisements.
Official Fair Special WoTS 2020 with a circulation of more than 14.500 pieces (World Of Technology and Science exhibition)- 6.559 to regular subscribers prior to the event- 8.000 distributed by FHI at various entrances to WoTS visitors
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AUTOMATIE | PMA LEADING PROFESSIONAL MAGAZINE IN INDUSTRIAL AUTOMATION AND INSTRUMENTATION IN THE NETHERLANDS AND BELGIUM 6
TARIFFS 2020
MAGAZINEPLANNING
No Issue Closing date ad reservations Publication
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6 September 1 September 15 September
7 October 6 October 20 October
8 December 10 November 24 November
GENERAL INFORMATION
Title AUTOMATIE | PMA
Subtitle The industrial automation magazine for process, production and machine automation and instrumentation in the Netherlands and Belgium.
Published By Vakbladen.comPostbus 199492500 CX The Hague, The NetherlandsT +31 (0)88 - 644 06 00Internet www.automatie.nlE-mail [email protected]
Circulation 7.000 copies6.559 subscribers
Total readers Over 29.000
Publication frequency 8 x a year
Editor-in-chief Mrs. Janet Kooren and Liam van Koert BSc.
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