Independent Economic Development Task

ForceMeeting 6

September 18, 2013

K. Gleasman

Agenda• Review and approve meeting notes from Mtg #5• Status agency discussions (progress from 9/11/13) – All• Iterate

o Definition of Economic Developmento Decision criteriao Targeted company profile

• Calendar • Other topics from task force• Public Comment• Adjourn

9/18/2013 2

Review and approve meeting notes from Mtg #5

9/18/2013 3

Transylvania CountyIndependent Economic Development Task Force

9/11/2013 Meeting #5 Members Present: Bradford Gleasman Harris Higgins Neumann Watkins WhitmireMembers Absent: Bradford Gleasman Harris Higgins Neumann Watkins WhitmireOthers Present: Various members of public, Kevin Smith representing Transylvania TimesRecording Secretary: Karen GleasmanITEM DISCUSSION BEYOND SLIDE DECK ACTION Review and approve Mtg Notes 4 Approved Karen to correct date of meeting on the notesStatus for agency discussions Decided each agency answers questions individually All will continue with connections Chamber of Commerce will be contacted again - RH Trans Partnership - F. Porter and exec comm wants to come here- DN EDAB - will meet 9/12 8AM - DB HOB - met 9/11 expect response 10/11 - KG TDA - questions emailed, will meet 9/26 - JW TC Office of Plng and ED - expecting written response - RH City of Brevard - will be contacted 9/16 - BH Town of Rosman - met 9/10, expect response 10/10 - BH/DW Status other action items M. Burrows county stats Oct 2 8AM Friday 13, tour TVS Karen to contact Trisha for public notification InterBike trade show - attendees will look for econ dev ops HC vs TC econ dev - Wes Dickson to discuss with us Brand and Marketing defn's Brand - that which makes you distinct from others, can be valued financially Marketing - process of comunicating with customers when you don't communicate they will make stuff up Transylvania can have bad connotation - connect to real meaning THROUGH THE WOODS Updated Roadmap to complete tasks Develop decision criteria for EDO Able to attract investment/reinvestment decision Responsive to community we're doing this for Easy to access - user friendly Human capital includes great value from our volunteer base Clear communication and cooperation amongst parts Obvious - easy to explain/understand Facilitates economic development not necessarily creates econ dev Addresses the whole of the county Other Topics Meet with product development team Karen to contact Don Shurett Small business stats you never knew article confirms 1 - 150 employees Agriculture - need to explore multigenerational implications and ways to create culture attractive to young farmers Public Comment For commisioners to accept org that we develop, neet to come up with org direction with milestones Success will depend on commissioners buy-in Is branding premature for this task force Adjourn

Status for agency discussionsOn average in less than 5 minutes per; focus on progress since 9/11/13….oConnection made?oDate of next board meeting?oAny issues?oOther progress relative to these discussions

9/18/2013 4

Iterate: Definition of Economic Development

“Economic development is a process by which a community creates, retains, and reinvests wealth, and improves the quality of life.”

David Dodson, MDC Inc, Chapel Hill, NC

9/18/2013 5

Iterate: decision criteria for EDO decision• Covers all seven elements of solid approach to economic development

o Recruitmento Existing Industry Efforto Small Business Developmento Entrepreneurial Developmento Workforce Developmento Culture Creationo Vision/Leadership/Accountability

• Anticipated good return on financial investment

• Great utilization of human capitalo Including great value of our volunteers

• Able to attract investment and reinvestment

• Responsive to community we’re doing this for

• Easy to access – User friendly

• Obvious – easy to explain/understand

• Facilitates economic development not necessarily creates economic development

• Addresses the whole of the county

• Clear communication and cooperation amongst parts

9/18/2013 6

Iterate: Targeted company profile

Target Company Profile•Rev range: $5M - $50M•Number of employees: 1-150•Retention/expansion of current businesses•Quality of place is big draw

9/18/2013 7

Other topics from task force members

9/18/2013 8

Public Comment

9/18/2013 9

Adjourn

9/18/2013 10

Calendaring Future Topics

As we consider these; let’s keep in mind roadmap to complete assigned tasks. What role do these topics play in refining or augmenting the steps along the paths? What is appropriate timing – now, soon, later?

•Mountain Bizworks - later•Lean Startups - later•Rails to Trails - later•Other

9/18/2013 11

Targeted industry brainstormed list 9/4/2013Goldsmith Industries

Industries Industries Target Company Profile

Nutraceuticals Aerospace industry parts Cut & Sew Rev range: $5M - $50M

Outdoor Recreation Equipment Composites 3D PrintingNumber of employees: 1-150

Food and BeverageConsider methods of mfg: e.g. precision maching, web based

Environmental industries, e.g. recycled matls -> t-shirts

Retention/expansion of current businesses

Automotive Parts Brevard College BRCC Quality of place is big draw

Sports, Health, and Wellness Bamboo Camps

Solo Worker Destination spa Medical equipment

Tourism Destination health club Labs e.g. biomedical

Research lab: e.g. farm/agri Build musical instruments

Food processing, e.g. apples More movies hereArtisanal agriculture, e.g. mustards, Do More bars Music recording studios

Expansion of TVS (tour opportuntity)Parts/supplies for existing comp., e.g. cans for OSKAR BLUES

More like Everett Farms, Busy Bee9/18/2013 12

Roadmap to complete 3 tasks

TASK #1 TASK #3Recommend TC EDO ID Target IndustriesOrg Structure Prelim Marketing Plan

Debate Pros/ConsAlternatives

Develop AlternativeStructures

Study J. Goldsmith Analyze Agency TASK #2EDO Construct Data Develop Mission/Vision

Brand for TC EDOModify J. Goldsmith Develop decisionEDO Approach criteria

Modify TC Assets Review AgencyChallenges Data

Review J. Goldsmith Collect Agency Prep for AgencyReport Data Data Collection

Have brainstormed list of 25 targeted industries

Reviewed and modified:TC AssetsTC ChallengesTargeted companies profileApproach to econ developmentBrandingMarketing

9/18/2013 13

9/11/2013

underway