Innovative Consumption-Driven e-Business Solution for Mobile Content Portals

Business Vision

Revolutionary Model of M-Business

Loyal Customers & Brand Awareness

Innovative Promotion & Distribution

High Level of Sales

Effective Customer Relations

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Introduction

Main challenges of industry

Shifting demands;

Brand doesn’t sell itself;

Increasing competition between big aggregators/distributors & mobile providers (MVNO trend);

Content needs new ways of its distribution & delivery

Mobile providers’ ARPU are dramatically decreasing yearly, making providers desperately search for new distribution channels and business models.

Content providers have to think of how to let customers easily find what they're looking for & suggest them what they haven't thought about

Mobile content is moving to other industries creating new business and technology convergences.

Internet trends are slowly moving to mobile. Mobile 2.0 is looming ahead. Next

Downloadable content & accompanying services are definitely the hottest commodity in the mobile world.

Our Offer

Soft Format sees its mission in helping our customers to harness the full potential of new opportunities, which are becoming available on the cutting edge of business and technological innovations.

We are presenting to you our unique and cost-effective business offer, which will enable the mobile portal to build successful and innovative business on the edge of Internet and Mobile and fully leverage the potential business opportunities.

Our business offer will enable you to offer a unique mobile entertainment experience to the consumer, while building loyalty and brand affinity.

As an innovative company, our goal is not just to provide ideas but to make these ideas deliver business results

Soft Format team

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We Declare That…Traditional Mobile Business Models are not Effective Enough and Need to Be Changed.

Currently most traditional mobile content sites are nothing but merely an old-fashioned window shop.

Moreover, even large mobile content portals can hardly ensure a user-friendly way to give customers what they really want.

Portals keep acting as a subsidiary to the main promotional channels of TV and printed media.

Mass content and lack of personalized experience are killing the content opportunity as such

Limited and controlled content delivery and purchase options hinder development of new content and service based models

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"Despite the growing selection of games on the operators' portals, consumers still are not finding games that appeal to them" Paul Goode, vice president, M:Metrics

We Declare That…

All parts are here, you just need to put them into a new shape

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Most technologies that created the ring tones boom were available long before ring tones conquered the market

3G was available long before m-TV came to cell phones

MP3 was in demand before full tracks download and Walkman Phone became a trend

Stop thinking technology, start thinking INNOVATIONS

It’s not a software platform that gives you a new service, but a vision of what you should put together to get a new service

It’s not just technologies that give you an advantage of a leader, but possibility to combine them creating an added value for your customers

It’s not always development that wins, but also aggregation that benefitsCreative Business Idea + Marketing + Innovation = Business Value

We Declare That…Having content is nothing.

Having someone to regularly consume it matters

Mobile sales are driven by active consumption and high level of repeating purchases.

M-content and m-services have to assist each other in customers acquisition.

Right content, at right time, in a right way & to right people

- a success formula of today’s m-business

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Market is saturated with the content of different types, but 37% of mobile phone users do not consume it because they are not interested or couldn’t find what they want

New content is regularly appearing on the market, though the rate of the repeating customers is only 30%.

70% of mobile users are still there to become your loyal customers!

“Mobile content has mass appeal, but in order for this sector to grow, publishers, operators and other mobile content owners need to better identify underserved market segments and develop media that will compel all consumers to look to their devices for information & entertainment."

Paul Goode, vice president, M:Metrics

It’s not enough to give mobile content to customers. You need to become a part of your Customers lifestyle

We Declare That…

People get more attached to a service which they enjoy, find useful and easy to get.

Success formula drives consumption.

Consumption is highly stimulated by habit.

High level of mobile addiction in m-generation

Socializing keeps customers together and brings new ones

Twin distribution of a converged approach keeps customers with you 24/7.

Content doesn’t sell itself, lifestyle DOES

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We Declare That…

Sales Success is not being ‘All products to All people’. It’s being the Right products to the Right People.

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or in mobile world

Right Content, at Right Time, in a Right Way and to the Right People

Classic Portal Scheme

Distributor

Content Provider

Distribution & Promotion

Dis

trib

uti

on

Customers

Content

Content

Content Part

Content Developer

Content

Aggregator’s Mobile Portal

Distribution & Promotion

Distribution & Promotion

Presentation Part

Mobile Operator

W A P

Aggregator’s Portal Domain

Content

Distribution & Promotion

W A P

W E B

Analyzing Existing Content Portal Models

Independent Portal Provider Portal

Mostly an aggregator or a franchised partner site;

All content is bound to the deals closed with several mobile providers;

Depends on the aggregator content;

No personalized user experience;

Mass content.

Primitive affiliate program

Acts as a subsidiary for main mass media promotion channels

Poor usability

No differentiation by content

Rare model on CIS market;

No or few provider’s content;

One provider bound

Depends on the aggregator content;

No personalized user experience;

Limited mass content

No affiliate program

Is not considered a distribution channel

Poor usability

No differentiation by contentContent Oriented

ModelBrand Oriented ModelNext

Existing Value Chain

Content Owner

Content Creator

Content Aggregator

Content Publisher

Access Portal

Customer

Distributor

Each link in the value chain adds to the final price of the delivered content, at the same time taking its part in the profit share received from the sold content.

Existing M-Content Sale Model

Existing m-Commerce clones old-fashioned offline models;

Impersonal approach where number matters more than quality

Primitive loyalty programs and no brand awareness;

Personalization services dissolve in the mass consumption of limited products

Existing portals offer ‘all content to all people’, rather than the right content to the right people.

Limited and not convenient formats of content purchase

One way (mostly WAP) delivery model

Costly multi-link value chain for distribution and promotion

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Innovative Portal Scheme

AGGREGATED & CREATED SERVICES

Service 1

Service 2

Service 3

Service 4

Service N

Sam

`

Third Party 1

`

Third Party N

`

Portal Developer

Content

AG

GR

EG

AT

ION

Personal Part

My Music

My Pictures

My Video

My Page

Customers

Member NSmith

Content PromotionDistribution & SocializingContent Development

W A P

W E B

W E B

Jack

Presentation Part

User Generated Content Jack’s Sam’s Jack’s

Others’

Sam’s Smith’s

Personalized Content

Content Part

Content

W E B

Content

W E B

W A P

W E B

W A P

W E BW A P

Portal Domain

Scr

een

ing

Content Distribution & Promotion

Co

nte

nt

Pu

blis

hin

gC

on

ten

t A

cces

sin

g

W E BW A P

(Content providers, magazines, sport clubs, etc)

(Service providers, magazines, sport clubs, etc)

(External or portal IT department)

Analyzing Innovative Mobile Portal Model

Customer Mobile/Web Portal

Community

Differentiation by service

Unique content

More opportunities to sell

Loyal returning customers

Increased data sales volume

New distribution channels

Reduced value chain

Increased ARPU

New accompanying & bundled services

New profit sources

Sale on Demand

Demand for Content

Brand as lifestyle

Habitual consumption

Personalized offer

Community quality control

Content pre-screening

User-generated content

Social commerce

High satisfaction with service

NextCustomer Oriented Model

Innovative Value Chain

Innovative approach allows the portal to perform one to all roles in the value chain thus reducing the output price and increasing ROI

Content Owner

Content Creator

Content Aggregator

Content Publisher

Access Portal

Customer

Distributor

Innovative M-Content Sale Model

Convergence of web & mobile for easy storage and delivery

Aggregated services & branding User generated content Bundled services (Triple Play ahead) Social m-commerce Users & market controlled price as

opposed to monopoly of big guys More efficient sales models for

content distribution & promotions (viral, word-of mouth, P2P)

Reduced value chain & lower pricing Membership & subscription models Community content screening (the

best & on demand; delivery of Long Tail content to interested customers)

New approaches to purchasing the content (content cards, unified cards for content & voice services, e-money)

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Revolutionary Model for M-Business

Know your Customers

Offer Customers what they REALLY need

Build an active community of consumers & make

them a part of your business

Become a Part of your Customers’ Lifestyle

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Let Customers generate their own content

New appealing services on a regular base

Innovation You Can Afford!

Quality: Superior quality of services, confirmed by ISO (International Standards Organization) 9001:2000, Microsoft Certified Partner status and proven experience of the cohesive team providing services on the market since 1997;

Business Value: state-of-the-art solutions on the cutting edge of business, marketing and technological innovation, customized to reflect your business needs.

Already Developed Core Platform: Modular extendable system, based on clear and deep understanding of marketing opportunity, trends and existing business environment as ensured by own R&D department;

Customer-centric Approach: Experienced Support and maintenance team;

Reliability: Proven and mature risk-mitigation model.

Soft Format introduces you the

affordable & innovative offer

on developing the Customer Centric Solution for Mobile

Portal

www.soft-format.com

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Summary

Presented by:

Olha KutsevychBusiness Development Manager

Office: + 380 332 770091Fax: + 380 332 770091

Skype: olhasaleso.kutsevych@soft-format.com

Business Idea

Business Idea

PlatformPlatform

Customization

Customization

What You

What You Need is What

Need is What You GetYou Get

www.soft-format.com