MEDIA PACK 2018
FREE FOR PARENTS AND PUPILS
Autumn 2017 | independentschoolparent.comINDEPENDENT SCHOOL
NURSERY &PREP EDITION
MY SCHOOLDAYSLAUREN CHILD ON
MARLBOROUGH
MIXED ABILITY VERSUS SETTINGTHE BIG DEBATE
PLUS • SCHOOL ALUMNI • WHAT TO DO AT HALF TERM • WINTER SUN • LUCKLEY HOUSE IN PICTURES • BEHIND THE SCENES AT SIBFORD SCHOOL
HOW TO BRING READING TO LIFE
• HOMESICKNESS• EMPATHY• SAVING FOR SCHOOL FEES
EXPERT ADVICE
LITERACY
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BOARDING LUXURY SMALLS MERINO
CLOTHING
LUXURY Win!
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THE GUIDE TO INDEPENDENT SCHOOLS£5.95 | AUTUMN 2017 | www.independentschoolparent.com
OVER 1,600 NURSERY, PREP & SENIOR SCHOOLS
CHOOSING A SCHOOLTHE NUMBER ONE GUIDE BRINGING YOU THE BEST IN EDUCATION
EXPERT ADVICE, CHECKLISTS
AND ESSENTIAL INFORMATION
001 Cover School Guides final.indd 2 31/08/2017 11:33
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“Helping parents to make the right choices for their children”
I N D E P E N D E N T S C H O O L PA R E N T | 32 | I N D E P E N D E N T S C H O O L PA R E N T
INTRODUCING OUR EDUCATION PORTFOLIO: NURSERY THROUGH TO UNIVERSITY
Claudia DudmanEditor
Independent School Parent is the termly magazine that helps parents make the right choices about their children’s education from Nursery
through to Sixth Form.Educating a child in the independent
sector is a signifi cant investment. We all want to be sure that we send our children to the right school and that they make the most of their opportunity (and our money!) while they are there.
To make an informed decision, parents need to understand how the independent school sector works and how they can access it to help their children. Yet for many, the choices can seem a little overwhelming.
With separate editions for Prep and Senior schools, Independent School Parent is a magazine with a mixture of intelligent and lively editorial, providing invaluable guidance for the key milestones of a child’s school career. Each print edition is delivered, free on request, to schools for onward
distribution to their parents. Digital versions are also available.
As well as Independent School Parent, we also have our twice yearly Guide to Independent Schools that provides a comprehensive directory of UK independent schools and is the perfect companion for parents seeking to choose the right education and source the right school for their child, with expert advice explaining the stages of private school, entry exams, scholarship process and more.
Such is the competition for graduate employment, career planning and forward thinking are key. In Th e Good Universities Guide we navigate students through the diff erent types of university and colleges of higher education on off er and how to choose the right course. With a national directory of universities and higher education colleges, Th e Good Universities Guide is here to help students embark upon this crucial next stage of their lives.
WELCOME OUR NEW LOOKFROM OUR EDITOR EDUCATION PORTFOLIO
FREE FOR PARENTS AND PUPILS
Autumn 2017 | independentschoolparent.comINDEPENDENT SCHOOL
NURSERY &PREP EDITION
MY SCHOOLDAYSLAUREN CHILD ON
MARLBOROUGH
MIXED ABILITY VERSUS SETTINGTHE BIG DEBATE
PLUS • SCHOOL ALUMNI • WHAT TO DO AT HALF TERM • WINTER SUN • LUCKLEY HOUSE IN PICTURES • BEHIND THE SCENES AT SIBFORD SCHOOL
HOW TO BRING READING TO LIFE
• HOMESICKNESS• EMPATHY• SAVING FOR SCHOOL FEES
EXPERT ADVICE
LITERACY
PRIVILEGES, 24-HOUR CARE AND THE HOUSE SYSTEM
BOARDING LUXURY SMALLS MERINO
CLOTHING
LUXURY Win!
ISP_Cover_Prep Autumn 2017 FINAL.indd 1 20/09/2017 09:54
SPLASH!
STUFF TO DO AT EASTER • SCHOOL ALUMNI • BEHIND THE SCENES • PORTLAND PLACE IN PICTURES • THE MALDIVES • LESSONS IN TENACITYPLUS
• COURSE WORKAND REVISION
• INDEPENDENCE• MAKING THE
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EXPERT ADVICE
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Win!MINDS MATTERFIGHTING THE TEENAGE MENTAL HEALTH CRISIS
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HAPPYBIRTHDAY!
SCHOOLS THAT THRIVE AT WATER SPORTS
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Spring 2017 | independentschoolparent.comINDEPENDENT SCHOOL
SENIOREDITION
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THE GUIDE TO INDEPENDENT SCHOOLS£5.95 | AUTUMN 2017 | www.independentschoolparent.com
OVER 1,600 NURSERY, PREP & SENIOR SCHOOLS
CHOOSING A SCHOOLTHE NUMBER ONE GUIDE BRINGING YOU THE BEST IN EDUCATION
EXPERT ADVICE, CHECKLISTS
AND ESSENTIAL INFORMATION
001 Cover School Guides final.indd 2 31/08/2017 11:33
SPRING 2017 | WWW.GOODUNIGUIDE.CO.UK
Choose from over 600 Universities and Colleges
GUIDE
THE GOODUNIVERSITIES
FOR 2017/18 APPLICANTS
£3.99
CAMBRIDGE
YORK
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BIRMINGHAM
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ABERYSTWYTH
ST ANDREWS
CARDIFF
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ACM
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EXETER
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UCL
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WARWICK
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LEEDS
READING
EAST ANGLIA
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LSE
KENT
HULL
GOLDSMITHS
SHEFFIELD
GLASGOW
BATH
BANGOR
NORTHUMBRIA
LEICESTER
SURREY
DUNDEE
SWANSEA
ESSEX
AND HUNDREDS MORE...
EXPERT ADVICE
DEADLINES,FEES & LOANS
CHOOSING A COURSE
Are you ready for uni?Top tips for new students
WRITE THE PERFECTpersonal statement
daysOpen
CLEARING How to get the
course you want
Uni Guide Spring 2017 cover FINAL.indd 1 19/04/2017 14:19
FrequencyOne per term
Cover priceFREE TO PARENTS
FrequencyOne per term
Cover priceFREE TO PARENTS
FrequencyTwo per year
Cover price£5.95
FrequencyTwo per year
Cover price£3.99
NURSERY & PREP EDITIONFOR THE PARENTS OF CHILDREN AGED FROM
2 TO 13 WHO ARE PLANNING THE NEXT STAGE OF THEIR CHILDREN’S EDUCATION
SENIOR EDITIONFOR THE PARENTS OF PUPILS AGED 13 TO 18 , AT SENIOR SCHOOL, WHO FACE MAJOR DECISIONS ABOUT THE DIRECTION OF THEIR CHILDREN’S
EDUCATION AND ITS IMPACT ON THEIR FUTURES
GUIDE TO INDEPENDENT SCHOOLSGUIDANCE FOR PARENTS SEEKING TO CHOOSE THE
R IGHT EDUCATION AND INDEPENDENT SCHOOL FOR THEIR CHILDREN. INCLUDES A DIRECTORY OF INDEPENDENT SCHOOLS THROUGHOUT THE UK
THE GOOD UNIVERSITIES GUIDEDECIDING ON THE PERFECT COURSE , CITY AND
CAMPUS IS NOT EASY. OUR GUIDE TO UNIVERSITIES HELPS STUDENTS MAKE THE R IGHT CHOICES
I N D E P E N D E N T S C H O O L PA R E N T | 54 | I N D E P E N D E N T S C H O O L PA R E N T
INTRODUCING OUR READERS
OUR READERS ARE THE PARENTS OF THE 622,000 CHILDREN FROM THE UK AND OVERSEAS – 7% OF ALL SCHOOL-AGE CHILDREN – WHO
ATTEND THE UK’S 2,700 INDEPENDENT SCHOOLS
• Parents with children at independent schools are among the top 1% of earners in the UK with household incomes in excess of £100,000 per annum
• The cost of educating a child privately is over £12,500 per annum – increasing to almost £30,000 per annum if he or she boards
• Over £3 billion is spent on school fees each year and, in total, the independent school sector is worth £11.7 billion a year to the British economy
OVERSEAS READERS• There are 35,720 non-British pupils enrolled in UK independent schools• The overseas sector is worth almost £900 million a year
Our readers rely on Independent School Parent to:• Provide an explanation of, and insights into, the way that independent schools work,
especially for those who did not attend independent schools themselves• Equip them with the knowledge and language they need in order to make
informed decisions and ask the right questions of schools• Enhance and underpin the information they are given by schools
“Independent School Parent offers a balance of sound advice and interesting insights into the diverse world of private education. Topical articles are well written and draw on contacts throughout the educational world. I would encourage parents to use ISP as a source of information throughout their children’s journey through education.” Andrew Fleck - Headmaster of Sedbergh School in Cumbria
Sources: Independent Schools Council Census 2014 (ISC), The impact of independent schools on the British economy April 2014 (ISC/Oxford Economics) & School Fees and How Parents Pay Them, MTM Consulting Ltd 2010
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I N D E P E N D E N T S C H O O L PA R E N T | 76 | I N D E P E N D E N T S C H O O L PA R E N T
HA
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REACHING OUR READERS
UP TO 40,000 COPIES OF EACH EDITION OF INDEPENDENT SCHOOL PARENT ARE DELIVERED DIRECTLY TO PARENTS BY
OVER 1,000 LEADING PREP AND SENIOR SCHOOLS
EDITORIAL ADVISORY BOARD
David Moncrieff, chairman – Colin Bell, COBIS – Claire Bourne, Hawkesdown House Andrew Fleck, Sedbergh School – Alison Fleming, Newton Prep – Tory Gillingham, AMDIS
Ed Holmes, Independent Schools Council – Aileen Kane, Boarding Schools’ Association
Rachel Kerr, Girls’ Schools Association – Christine Ryan, chief inspector, ISI – Heidi Salmons, HMC Sir Anthony Seldon, University of Buckingham – Kris Spencer, Latymer Upper School
Julian Thomas, Wellington College – Peter Young, Marketing/Brand Consultant
INDEPENDENT SCHOOLS THAT DISTRIBUTE COPIES OF INDEPENDENT SCHOOL PARENT INCLUDE:
Ludgrove School, Berkshire – Highfield Prep, Hants – Aysgarth, Yorkshire – Thomas’, London – Garden House, London – Haberdashers’ Aske’s School for Girls, Herts – Gresham’s, Norfolk –
Knighton House, Dorset – Eton College, Berkshire – Harrow School, Middlesex – Sedbergh School, Cumbria – Benenden School, Kent – North London Collegiate School – Downe House School,
Berkshire – Oundle, Northamptonshire – Oakham School, Rutland
Each print edition is delivered free on request to independent schools across the UK for onward distribution to parents.
Schools value their partnership with Independent School Parent because it:• Supports their agenda by providing relevant and timely information to parents• Enhances the schools own communication with parents, adding value to their
customer relationship• Enhances the quality of conversations between schools and parents and parents and
their children through providing a deeper understanding of the key issues• Actively engages with the broader independent school sector through partnerships with
key associations, intermediaries and governing bodies
We also distribute through leading estate agents, libraries and private health centres and sponsor the UK’s leading education shows and events.
I N D E P E N D E N T S C H O O L PA R E N T | 98 | I N D E P E N D E N T S C H O O L PA R E N T
Issue Name Publication On Sale
SPRINGThe Guide To Independent
Schools17 February
AUTUMN The Guide To Independent
Schools8 September
Receive a 10% discount for booking a series of three advertisements or more
ADVERTISINGOPPORTUNITIES
OUR EDUCATION PORTFOLIO OFFERS THE COMPLETE PACKAGE IN PRINT AND ONLINE
Independent School Parent and The Guide to Independent Schools
Double Page Spread £6,200
Outside Back Cover £4,500
Inside Front Cover £4,000
Inside Back Cover £3,750
Full Page £3,500
Half Page £1,900
Quarter Page £1,100
Advertorial As above + 25%
Inserts (up to 10GM) £95 per 1000
DISP
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Issue Name Publication Booking Deadline Artwork Deadline On Sale
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Senior 13 February 15 February 3 March
SUMMER Prep 1 May 3 May 19 May
Senior 22 May 24 May 9 June
AUTUMN Prep 11 September 13 September 29 September
Senior 9 October 4 October 20 October
PUBLISHING SCHEDULE FOR INDEPENDENT SCHOOL PARENT
2018
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READERSHIP 60,000+
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PAGINATIONS 84 Pages
THE GUIDE TO INDEPENDENT SCHOOLS£5.95 | AUTUMN 2017 | www.independentschoolparent.com
OVER 1,600 NURSERY, PREP & SENIOR SCHOOLS
CHOOSING A SCHOOLTHE NUMBER ONE GUIDE BRINGING YOU THE BEST IN EDUCATION
EXPERT ADVICE, CHECKLISTS
AND ESSENTIAL INFORMATION
001 Cover School Guides final.indd 2 31/08/2017 11:33
Parents want the very best for their children and a good education is their main priority. As their child begins each new stage of his or her educational journey, there are many factors to consider, including the excellent teaching and facilities that an independent school can provide and the vast range of higher education courses and campuses available for students to choose from.
Published in the spring and autumn school terms, our Guide to Independent Schools and The Good Universities Guide include expert advice, essential information and checklists, plus detailed directories of independent schools and universities throughout the UK – making them an invaluable companion for parents seeking to make the right educational decisions for their children’s future.
OUR EDUCATION GUIDES ARE AN INVALUABLE AID FOR PARENTS AND STUDENTS SEEKING TO CHOOSE THE RIGHT SCHOOL,
UNIVERSITY OR HIGHER EDUCATION COLLEGE
EXCLUSIVELY EDUCATION
GUIDE TO INDEPENDENT SCHOOLS
· Offers a unique opportunity to reach over 100,000 affluent and aspirational parents
· Print run up to 50,000 copies
· Distributed by leading independent schools direct to parents
· Delivered to homes in affluent areas of London and the Home Counties
· Additional distribution via leading estate agents, private health practices, libraries and selected businesses
· Timed for maximum impact and response
PUBLISHING SCHEDULE
2018
FREQUENCY Two per year
COVER PRICE £5.95
FORMAT 230 x 300
I N D E P E N D E N T S C H O O L PA R E N T | 1110 | I N D E P E N D E N T S C H O O L PA R E N T
SPRING 2017 | WWW.GOODUNIGUIDE.CO.UK
Choose from over 600 Universities and Colleges
GUIDE
THE GOODUNIVERSITIES
FOR 2017/18 APPLICANTS
£3.99
CAMBRIDGE
YORK
MANCHESTER
BIRMINGHAM
OXFORD
ABERYSTWYTH
ST ANDREWS
CARDIFF
NOTTINGHAM
KING’S COLLEGE
ACM
EDINBURGH
EXETER
DURHAM
UCL
SOUTHAMPTON
NEWCASTLE
WARWICK
BRISTOL
LEEDS
READING
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SHEFFIELD
GLASGOW
BATH
BANGOR
NORTHUMBRIA
LEICESTER
SURREY
DUNDEE
SWANSEA
ESSEX
AND HUNDREDS MORE...
EXPERT ADVICE
DEADLINES,FEES & LOANS
CHOOSING A COURSE
Are you ready for uni?Top tips for new students
WRITE THE PERFECTpersonal statement
daysOpen
CLEARING How to get the
course you want
Uni Guide Spring 2017 cover FINAL.indd 1 19/04/2017 14:19
The Good Universities Guide
Double Page Spread £6,200
Outside Back Cover £4,500
Inside Front Cover £4,000
Inside Back Cover £3,750
Full Page £3,850
Half Page £2,090
Quarter Page £1,100
Advertorial As above + 25%
Inserts (up to 10GM) £95 per 1000
DISP
LAY
RATE
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Issue Name Publication On Sale
SPRING The Good Universities Guide 28 April
AUTUMN The Good Universities Guide 10 November
PUBLISHING SCHEDULE
2018 FREQUENCY
Two per year
COVER PRICE£3.99
FORMAT230 x 300
THE GOOD UNIVERSITIES GUIDE
· A unique opportunity to reach 16- to 17-year-old pre-application students
· Distributed via almost 6,473 leading state and independent schools and further education colleges direct to Year 12 and Year 13 students
· Tablet and smartphone edition for all Year 12 and 13 students
· On sale at WHSmith and Waitrose
· Available to everyone free from leading libraries
· Timed for maximum impact and response
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INDEPENDENT SCHOOL
HELPING YOU MAKE THE RIGHT CHOICES FOR YOUR CHILDREN
THE GUIDE TO INDEPENDENT SCHOOLS
· We publish separate Prep and Senior editions each school term
· Our readers either already have children within the private education sector or are planning to send their children to an independent school
· Our primary objective is to help parents make the right choices for their children
· Every issue is distributed direct to parents by Britain’s leading independent schools
· Our readers are affluent families with substantial discretionary spending power
· Our Editorial Advisory Board includes some of the most prominent figures in education today
· Independent School Parent is approved by the leading schools associations
INDEPENDENT SCHOOL
HELPING YOU MAKE THE RIGHT CHOICES FOR YOUR CHILDREN